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Analysis of Corporate Culture of Non-for-Profit Organization
Miláček, Petr ; Nový, Ivan (advisor) ; Surynek, Alois (referee)
This graduation thesis is considered with an analysis of corporate culture at non-for-profit organization. Present knowledge about corporate culture and methodical procedure of analysis of corporate culture in general are summarized at the theoretical part. Corporate culture of particular non-for-profit organization at stage of transformation is analyze at the practical part. There are described differences between corporate culture of commercial and non-for-profit organization. Final goal is to propose a procedure of turnover of corporate culture so the organization should get a competitive advantage.
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The Marketing Activities Analysis of the Firm Hennlich Industrietechnik, s.r.o.
Schovánková, Zuzana ; Zamazalová, Marcela (advisor) ; Ryšánková, Alžběta (referee)
The diploma work deals with analysis of marketing aktivities in the firm Hennlich Industrietechnik, s.r.o. targeting the communication with the customer, competition and inside the firm interior too. In the particular chapters there are solved the applications of the communication mix instruments, different approach of the managers to the marketing management in the separate branche offices, the efficiency of marketing activities and their influence on the firm turnover and profit. The work compares the economic results of the separate branch offices and looks for the continuity with the results of marketing aktivities. Further the work points out to the negatives and mistakes of the marketing and tries to find the way to the marketing efficiendy increase.
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Analysis of factors affecting the real estate market in Prague
Kubečková, Kristina ; Chylíková, Hana (advisor) ; Prokeš, Pavel (referee)
The goal is to map the current real estate market in Prague, analyzing the factors that influence the demand for real estate on the basis of data obtained while working in the Prague real estate agency. This information I want to use to improve our work, to facilitate an understanding of the requirements and needs of clients in the real estate market. The result should be greater competitiveness of our real estate agency who will be able to expand and profit in future.
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The Use of Facebook as a Marketing Strategy
Charvát, Zdeněk ; Sigmund, Tomáš (advisor) ; Kalina, Jaroslav (referee)
The main purpose of this thesis is answering the question whether the social network Facebook is a useful tool in marketing strategies. The thesis describes all of the basic functions of Facebook that can be used as a part of marketing strategy in both profit and nonprofit sectors. It also examines the competitive environment in this particular segment of the market including its advantages and disadvantages. In the last part, the thesis demonstrates on real campaigns how to sufficiently use the Facebook in marketing strategies and what tools can be used for analysing results of marketing campaigns.
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Comparison of banking system in Australia and in the Czech Republic
Polách, Miroslav ; Křížek, Tomáš (advisor)
The bachelor's thesis is focused on banking in Australia. It defines its main characteristics such as structure of financial market, commercial banking and reaction of the banking system to financial and economic crisis. Banking system of the Czech Republic is also characterized for following comparison with the Australian banking system. The last part of the thesis is focused on comparison of banking system in Australia and in the Czech Republic. There are main indicators such as comparison of central banks and models of financial supervision, structure of banking sectors, financial structure of banking sectors, concentration and competition in the markets, effectiveness and profitability, capital adequacy and indicator of liquidity.
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The Evaluation of the Performace of AGRALL Ltd.
Příbramská, Nikola ; Pevná, Jana (advisor) ; Stejskalová, Pavla (referee)
The aim of the thesis is to evaluate the performance of the company AGRALL Ltd., which sells agricultural equipment. This thesis is split into two parts. The first part describes the theoretical assumptions and used methods. The second part applies theoretical knowledge to the data of the selected company. At first, the performance is evaluated by traditional indicators of profitability and then by using the economic value added which is calculated according to the methodology of the Ministry of Industry and Trade of Czech Republic. The company data are compared with values of indicators for the sector and with the data of the selected competition to ensure better explanatory capability. At the end of thesis the findings are evaluated and improvements are recommended.
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Analýza marketingových aktivit neziskové organizace INEX-SDA
Zusková, Michaela ; Cook, Gina (advisor) ; Černá, Iveta (referee)
Non-profit organizations are an integral part of the Czech economy and important partner for the government. In today's economic environment, NGOs face increasing competition not only from other similar institutions, but also from for-profit oriented companies. They are, therefore, forced to adopt entrepreneurial marketing techniques in order to succeed in the market. The aim of this Master Thesis is to analyze the non-governmental, non-profit organization INEX-SDA including its marketing strategies, to interpret the results based on marketing theory and to suggest possible improvements that could lead to better public awareness of the chosen organization.
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