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Significance of visual informations and their interpretation for needs of subject analysis
Augustová, Veronika ; Kovaříková, Klára (advisor) ; Vodrážková, Katrin (referee)
Thesis focuses on the topic of visual informations, their interpretation and use in subject analysis. Work is structured in partial chapters, which are thematically linked to each other. First chapter is given to historical development of visual informations and visual culture. The second chapter is focused on field of interpretation, connotated and denotated messages and methods of interpretation. There is also analyzed question of existence of a single correct interpretation of visual informations. Next chapter deals with content analysis. In this chapter the emphasis is on objective and subjective information indexing and also on social tagging. In the last chapter are analyzed visual information in terms of fields here are these information used and in terms of media, which are used for expressing information. In this chapter is shown how to interpret visual information, to be understandable for their recipients [Author's abstract]
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Translation and analysis of Jonathan Franzen's Freedom
Halfarová, Anna ; Ženíšek, Jakub (advisor) ; Pípalová, Renata (referee)
This bachelor thesis is focused on the problems which may occur, while translating from English into Czech, using as a foundational material a novel Freedom by American author Jonathan Franzen. The thesis is divided into two sections. For the purpose of the first, practical part, I have chosen two different extracts of the novel, one is taken from the middle of the book, the second one is the last part of the novel Freedom. The second section consists of my analysis, special attention is paid to the problems I had to solve during my translation. I comment on the choices I have made, usually also quoting from the books that deal with translation theories, I found especially helpful those written by Jiří Levý, Dagmar Knittlová and Zlata Kufnerová.
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Phrasems in Norwegian and Czech - A Comparison from the Cognitive Linguistics Perspective
Payneová, Marie ; Štajnerová, Petra (advisor) ; Vaňková, Irena (referee)
In this thesis we deal with the analysis of expressions - in particular the metaphorical and phraseological expressions - containing a motive of an animal in Czech and Norwegian. The method is based on cognitive linguistics, mainly on the Polish ethnolinguistic school, with a special focus on the definition of metaphor and symbol from the point of view of the philosophical hermeneutics. We describe and support some common principles of the perception and conceptualization of animals in both languages and we focus on semantic connections concerning this topic. Our main focus is on the expression wolf - we compare the linguistic picture of the world of this controversial animal in Czech and Norwegian.
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Semiotic analysis of the text concentrated on asymmetry of linguistic sing
Fraňková, Sylvie ; Listíková, Renáta (advisor) ; Jančík, Jiří (referee)
English abstract: Title of the thesis: Semiotic analysis of the text concentrated on asymmetry of linguistic sing Keywords: semiotics, linguistic sign, semiotic analysis, asymmetry of linguistic sign, myth, denotation, connotation Abstract: The objective of this thesis is to show how the linguistic sign functions in practice and what is its real meaning in the context of communication. This process is based on semiotic analysis of illustration of the artistic literature. In its theoretical part an elementary terminology and historical pillars of formation and developement of semiotics such as an equal humanistic science are presented. In the practical part we will demonstrate, thanks to the semiotic analysis of myth, how the linguistic sign functions within the communication and the cultural context.
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Prototypization,archetypization and mytologization in Avatar
Richterová, Sára ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
This thesis called "Prototypization, archetypization and mythologization in Avatar" deals with movie, which took the first place in audience ratings. Long-awaited, high-budget movie Avatar has become a landmark in film industry by utilizing the latest technology in making mores and influenced the creation of movies, that came after him. The first part is devoted to theories of semiotics and definition of science fiction with subgeneres, which are utilized in to construction of narration. The second part of thesis is focused on narrative, musical, speech and image analysis. Theories and proceduries, which are marked out on previous chapters, are here applied on each of the movie scene. Commencement of movie with 3D effects aroused the intereset of the audience to regularly visit a cinema again. This thesis studies the impact of the new phenomenon on quality of workmanship and tone of the story first shot with the help of new technology. The story line goes back to the myths, that are already functional and creates their own semiotic space with the help of their best practices. This movie is using superficial prettiness and trying to impress the viewer senses, with perfectly sophisticated virtual reality and protruding images and all of that is for reaching success. Avatar became here as a new...
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Persuasive function and its realization in the preelection spots of political parties,that in electioms in 2010 were given to the Chamber of Deputies
Korandová, Michaela ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
Five political parties fought their way into the Parliament of the Czech Republic in the election in 2010 (they were CSSD, ODS, TOP 09, Communist Party and VV). Each had their election ad which was broadcast by television and inseparably belonged to their political campaign. An analysis of these media products is the research objective of this thesis. The aim is a semiotic analysis of individual subjects. The thesis strives for an objective description of the transfer of evidence and the construction of meaning in communication spots. The research focuses on complex communique of the clips, structure of the narratives and application of the persuasive functions. The analysis covers various semiotic systems differentiated into three areas - visual, auditory and language. Their mutual harmony, dominance and substitution are important factors in assessing the quality of a complex communique. The issue is also examined in terms of narrative of the spots, whereas the thesis contains description of both the story and the discourse level. This includes specific events and existents, types of statements and specifications for the position of the narrator. The description of the persuasive phenomena and their character is based directly on the above criteria. The paper concludes with a summary of the...
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Semiotic and anthropological analysis of Prague metro
Brabcová, Adéla ; Marcelli, Miroslav (advisor) ; Šafaříková, Radana (referee)
Presented diploma work called "Semiotic and anthropological analysis of Prague metro" shows metro to a reader as a place from a semiotic point of view. A metro "user" plays a key role in the whole diploma work. Apart from dealing with metro as a place, this work also regards a reference of a fixed structure of metro to a city. The work also pays attention to an analysis of signs that can be found there by a metro user and can serve him as a useful tool for better orientation there. In the theoretical part semiotics as a science and its approaches are being presented. The diploma work also deals with a topic of a city from an antropological point of view. It applies, for example, a question of place and nonplace, picture of a city or a map and itineraries. The applied part of the work presents use of the theory in Prague metro. It also deals with orientation, navigational sign systems and comunication systems. Other topic examined in this diploma work is a role of Prague metro and its city surroundings in a mental city mapping done by its user. Besides, the work shows the metro and its surroundings as a place of everyday life. Keywords: Semiotics, sign, communication, binary opposition, connotation, denotation, text, city, image map, places and non-places, place and space, map, itinerary, everyday...
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