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Effectivity of banner advertisement
Šandrik, Vladimír ; Stříteský, Václav (advisor) ; Procházka, Jan (referee)
The thesis deals about banner advertisement. After brief introduction, theoretical basis describes how did banner advertisement go throughout the timeline, what are the possibilities of banner advertisement, which technologies can be used for proper banner advertisement, how is it measured, etc. In practical part of thesis a global company is introduced and there are analyzed ways how it uses banners in its web presentation. In final part a research is made to point out the importance of various factors effecting the efficiency of banner advertising. In conclusion author summarizes findings and tries to give hints how to use powers of effective advertising in bussinnes.
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Corporate Image and Identity of Basketball Clubs and their Usage for Business Activity
Pillár, Pavel ; Berka, Pavel (advisor) ; Šesták, Zdeněk (referee)
Název práce: Podniková identita a image basketbalových klubů a jejich využití v obchodní činnosti. Title of work: Corporate image and identity of basketbal! clubs and their usage for business acitivity. Cíl práce: Seznárrůt se s problematikou podnikové identity a image a představit si její využití pro obchodní činnost profesionálních basketbalových klubů. Charakteristika image a identity basketbalu v ČR s důrazem na postavení nejvyšší mužské basketbalové ligy. Porovnání stavu image a identity u tří vybraných celků nejvyšší české basketbalové soutěže mužů. Metoda: Použití metody hloubkových rozhovorů, respektive interview s experty. Studium interních materiálů i archivů České basketbalové federace. Pro porovnání image použita SWOT analýza. Výsledky: Mohou pomoci k pochopení důležitosti image a identity pro obchodní činnost profesionálních sportovních klubů. Doporučení mohou sloužit českému basketbalu k vylepšení jeho pozice a k rozpoznání příležitostí, které propracovaná image nabízí. 2
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Analysis of the Economic Connections of the Czech Republic and Baltic Countries
Vaňková, Kateřina ; Štěňhová, Božena (advisor) ; Korandová, Jiřina (referee)
Diplomová práce ?Analýza hospodářských vztahů České republiky s Pobaltskými zeměmi? mapuje vývoj ekonomik Litvy, Lotyšska a Estonska v období od získání nezávislosti po rozpadu Sovětského svazu až do současnosti. Jejím hlavním cílem je monitorovat a zhodnotit vývoj hospodářských vztahů těchto zemí s Českou republikou. Je zde ukázána obchodní výměna probíhající mezi státy v uplynulých letech a také toky investic a vývoj obchodně politických vztahů. Zmíněn je i vliv vstupu všech zemí do Evropské unie.
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Business plan of company dealing with manufacturing of audio-design products
Šebík, Michal ; Vojík, Vladimír (advisor) ; Soukup, Bohdan (referee)
This diploma thesis has two goals: to conceive a business plan of an existing company Symbio Design s.r.o. and to find out whether the plan is viable or not. Symbio Design company deals with manufacturing of high-end audio-design products (loudspeakers and acustic-light objects) intended to be bought by sophisticated clients looking for non-standard equipment. That may be the company's problem as there are not many people falling within this segment. Also, even the associates-themselves do not have enough time to develop the business. In theoretical part of this thesis the concept of a business plan is explained -- its goals, who conceives it and who is it for. In the following practical part the business plan itself is introduced with all its proper parts: introduction of the company, analysis of the external and internal environment, SWOT analysis, company short-term and long-term goals, business strategy, financial analysis and sales-forecast. It is this part that is the most crucial. Not until here the reader will have the opportunity to find out the truth about viability of the business plan. Also, a brief public enquiry was conducted for the purpose of the business plan, especially its business strategy.
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Trade House
Čierny, Juraj ; Pilgr, Milan (referee) ; Barnat, Jan (advisor)
The aim of this diploma thesis is a design of the multy-storey steel structure with a wooden dome structure of the shopping centre in city of Banská Bystrica, Slovakia. Minimum build-up area is 2 000m2. Minimum number of storeys is set at 2. Steel structure is composed as a frame construction with composite steel-concrete ceilings. Building has 2 storeys at all. Wooden structure of dome is composed by glue laminated curved beams. The structural design and analysis is performed by software SCIA Engineer 15.
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Perspektiva hospodářských vztahů ČR a Argentiny
Cihlová, Tereza ; Jeníček, Vladimír (advisor) ; Zolalová, Lejla (referee)
Tato diplomová práce se zabývá analýzou současné politické a ekonomické situace v Argentině a České republice, historií a současností vzájemných politických a ekonomických vztahů těchto zemí a snaží se nalézt oblasti, kde by spolu tyto země mohly perspektivně spolupracovat. Na závěr je v práci sestavena právě SWOT analýza pro vzájemnou kooperaci České republiky a Argentiny na poli obchodní výměny a podnikání subjektů z ČR v Argentině.
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Analysis of specific instruments applied in the financial management of TNC with a focus on transfer pricing
Baluchová, Daniela ; Taušer, Josef (advisor) ; Sato, Alexej (referee) ; Baláž, Peter (referee)
Transfer pricing plays a crucial role in the financial management of TNC as it significantly influences revenues and costs allocation among affiliates of TNC that are located in countries with different tax regimes, interest rates, political situation and economic environment. Recently, transfer pricing is scrutinized in respect of tax minimisation strategies adopted by TNC which raises various conflicts of interest with tax authorities in some countries of their presence. The main objective of the dissertation thesis is to provide a comprehensive empirical study on international transfer pricing in the Czech Republic from the perspectives of both taxpayer and the tax authority. With regard to the complexity of transfer pricing, manufacturing afiliates of TNC located in the Czech Republic were selected to be examined in more detail. The thesis is structured into five chapters. The first chapter defines theoretical framework based on which the analytical part of the thesis is elaborated. The strategies applied by TNC in setting transfer prices are strongly affected by the transfer pricing regulation and interpretative experience of the particular countries in which they operate. In this context, the Czech transfer pricing legislation as well as selected case law is analyzed in the second chapter. Given the complexity of the issue of transfer pricing, the third chapter deals with selected aspects that are considered critical when setting transfer prices. The fourth chapter presents key findings regarding transfer pricing strategies applied by TNC located in the Czech Republic to transfer pricing issues. The fifth chapter summarizes the approach of the Czech tax authorities to the transfer pricing audits and at the same time evaluates related risks borne for taxpayers in this respect. The thesis reveals that manufacturing afiliates of TNC located in the Czech Republic generally prefer non market (cost based) transfer pricing methods when setting transfer prices, whereby there are several factors influencing their decision making, out of which internal economic conditions and foreign exchange risk management are deemed the most important factors, while tax optimisation as well as restrictions on profit repatriation are considered relatively less important factors. The study further indicates certain inconsistency between declared functional and risk profiles and decision making competences. In this connection, it was found out that the Czech afiliates in which the foreign parent company is involved in transfer pricing set-up incur tax losses. In response to the increasing importance of transfer pricing and international initiative Action Plan BEPS (Base Erosion and Profit Shifting) it can be stated that the approach of the Czech tax authorities has become more intensified and sophisticated. The Czech tax authorities challenge declared and actual functional and risk profile of taxpayers as well as economic substance of realized intercompany transactions. Furthermore, number of transfer pricing audits has increased and become targeted on risky taxpayers such as companies granting investment incentives or incurring tax losses etc. As a result, additional tax assessment due to incorrect transfer pricing significantly increases over recent years.
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Financial analysis and prediction of future development for CALPRA, s. r. o.
Syurdo, Veronika ; Marek, Petr (advisor) ; Daněk, Stefan Svatopluk (referee)
This thesis contains financial analysis for the company CALPRA s. r. o. from 2005 to 2014 and prediction of future development of this company to the nearest period from 2014. The first part consists of methodical part, in which methods, techniques and financial ratios are introduced. Second part includes practical part which presents the results of a financial analysis in comparison with competing company and the sector. This part also contains a SWOT analysis and outline of company's future development. At the end, the thesis is given an overall evaluation of the financial health of the company.
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Fundamental and technical analysis of a particular asset
Nepomnyashchiy, Ilya ; Fičura, Milan (advisor) ; Mazáček, David (referee)
The goal of the thesis is to evaluate the degree of efficiency of the particular markets and to apply the methods of fundamental and technical analysis on them in order to assess their efficiency in terms of profitablity. The thesis analyses the degree of long-term memory of the particular commodities and stock indices via Hurst coefficient. Afterwards fundamental and technical methods are applied to the market with the highest degree of long-term memory, which is the feeder cattle market. Indidivual methods from both disciplines are being applied at first, after wich a combnation of both is appleid as well. The result is the discovery, whether combining the two approaches leads to a higher profitability of the trading strategy. At the end the effect of transacton costs is also evalauted and a final conclusion is made regarding the profit potential of both methods for the case of individual Czech investor.
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