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Application of Balanced Scorecard
Jandová, Alena ; Neumaierová, Inka (advisor) ; Mikan, Pavel (referee)
The concept of the Balanced Scorecard taking a part in the strategic management of a company, is a main focus of this thesis. There are the theoretical and methodological parts of the Balanced Scorecard characterized individually, as well as the development and the history of this concept. This thesis is dealing with a draft of the practical implementation of the mentioned methods. The practical part of the thesis is following the theoretical introduction where the practical part is focused on a practical application of the Balanced Scorecard method for a specific company. The company is specified by the Corporate Performance and Business Model Canvas by using the PESTEL Analysis, Porter's Five Forces Model and Financial SWOT Analysis. The company strategy is specified based on the previous conclusions. The set strategy is an underlies for a follow-up Balanced Scorecard, where causal links between the intended targets and the strategy are displayed in the Strategic Map. The implementation of the strategy to the everyday use of the company is a part of the thesis, as well.
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Communication strategy of wood selling company by applying business model canvas
Toms, Petr ; Riedl, Marcel (advisor) ; Lenka, Lenka (referee)
The aim of my thesis is to define an issue of the business model Canvas now together with its implementation at the certain timber company tools with the help of tools like public relations, analyses of communication mix. In the theoretical part is described business model Canvas in detail and also defined the importance of communication in the market background including the marketing communication tools. In the practical part is with the help of business model analyzed and evaluated the current condition of communication mix at the certain timber company. Finally there are recommended the ways of improvement of the current marketing and communication system.
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Business plan for contemporary dance company
Hájková, Zuzana ; KUBIŠTA, Štěpán (advisor) ; TOMANOVÁ, Jaroslava (referee)
This thesis deals with small dance company's business plan process options focusing on effectiveness and simplicity. The thesis offers views on two approaches of strategic planning. The classic one by Michael Kaiser and the second one - Business Model Canvas tool - not so developed in this particular domain. This tool is used in other fields all around the world for creating, reviewing, innovating and presenting business models.
The aim of this thesis is to describe and compare this two approaches. A case study is also included in the thesis, verifying implementation of Business Model Canvas for independent dance company special needs.
The thesis is based on premise that the business plans of independent dace companies are often inadequate and for gaining strong partners or donors the ability to form and present an intelligible and confident vision is crucial.
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The analysis and design of the information software for startup company ITsam
Svoboda, Filip ; Bruckner, Tomáš (advisor) ; Šedivá, Zuzana (referee)
This bachelors thesis is focused on analysis and design of information system which is designed for startup company ITsam. The aim of this thesis is to create business plan for startup company and then to make analysis and design of information system with data-base which will be supply with the system later. For formation of business plan are used expert internet websites and for creating of analytical part is used bibliography from ex-pert books and from professional internet websites too. The analysis and design of infor-mation system is made in computer programs: Aris, Astah and PowerDesigner. This thesis may help to understand to the reader which has no experience with the main theme. It may make basic knowledge what business plan, databases, analysis and design is about and what it resolves.
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Methods and Tools of Knowledge Management
Černá, Jana ; Voráček, Jan (advisor) ; Zelená, Veronika (referee)
The Master's Thesis is focused on methods and tools in knowledge management. The paper introduce knowledge management its history and present. Meanwhile history is presented as a list of important events present view is supported by current trends in field of knowledge management, business analysis of selected companies and evaluation of available publications on the topic of knowledge management. The main aim the paper is to present suitable methodology for the initial phase of Mitroff's model - conceptualization. The selected approach is then applied to the model situation. It is the decision of the city government for the construction and expansion of local factory. The last part is about Business Model Canvas which aims to outline the possible application of the methodology in practice.
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Management of development of startup companies
Paluch, Juraj ; Matuštík, Ondřej (advisor) ; Smutný, Zdeněk (referee)
Thesis deals with startup companies and their development methodology. The main aim is to present a model of startup company development. Within the theoretical part successful and unsuccessful businesses are analyzed and selected approaches to the development of startup companies are explained. In practical part, based on the findings a model for startup company development is proposed.
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Internet Business models
Richter, Michal ; Žamberský, Martin (advisor) ; Šach, Jiří (referee)
This work provides a comprehensive information about internet business models, it is fo-cused on a framework for start a new internet business and chart most used business mo-dels between two biggest internet merchant companies Amazon and eBay. Main kontent of this work is to compare two biggest competitors on the internet companies field using a merchant model, which is made on the basis of different points of view, knowledge has emerged about the individual Internet business models. Another challenge is finding the strengths in different types of Internet business models. In the practial part are mapped the business models which Amazon and eBay using in Lean Canvas framework, which are used to clear the mapping of Internet start-up business and after that the companies are also evaluated in terms of business models utilized. Based on the results achieved in the whole work is on the end comparison of the two companies for those using their services.
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