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Procházka, Tomáš ; Končelík, Jakub (advisor) ; Křeček, Jan (referee)
In 2007 the international community started to establish the political status of Kosovo, the Serbian province, inhabited mostly by the Muslim Albanian majority. In February 2008 Kosovo declared independence. What happened in the so-called "last media battle for Kosovo"? This thesis, called Representations of Serbs and Albanians in the Czech press during the proces of declaring independence of Kosovo, investigates discourses of two Czech newspapers and their coverage of the events between February 2007 and June 2008 when the Kosovo Constitution came in force. This thesis use both quantitative and qualitative content analysis. The analysis of recontextualization shows that the newspapers reproduce the dominant Serbian nationalism that focuses on the myth of a Greater Serbia.By an appropriation of different discourses, the dominant Serbian nationalism becomes legitimized and justified. In particular, the newspapers reproduce distinctive religious discourses from the political past, and furthermore, they borrow the so-called European,"war on terrorism" and "crime" discourses from the international mainstream public spheres and appropriate them to the contemporary political context. They borrow the so-called "modern Munich betrayal" and the Czech-Serbian kinship too. Generally, the newspapers reappropriate...
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The Mašín Myth. Ideologies in Czech Literature and Culture since the Second Half of the 20th century until the Present Day
Švéda, Josef ; Janoušek, Pavel (advisor) ; Bílek, Petr (referee) ; Bauer, Michal (referee)
This dissertation analyses narratives of the Mašín brothers and their father, Josef Mašín senior. The Mašín brothers established what they called 'a resistance group' against the Communist regime in Czechoslovakia, which between 1951 and 1952 killed three people. The brothers, alongside the other member of the group, Milan Paumer, escaped from the country in 1953, heading for the Western sectors of Berlin. Despite more than 20,000 East German and Soviet troops hunting them, the group reached West Berlin safely. Later, the brothers went to the USA where they joined the U.S. army. The dissertation analyzes a whole range of discourses including newspaper articles, historical papers, books, detective stories, novels, memoirs and also one episode of the Czechoslovak television series, Třicet případů majora Zemana ('Major Zeman's Thirty Cases'), entitled Strach ('Fear'), from 1975. The dissertation is conceptually embedded in cultural studies and critical theory. Drawing on Roland Barthesʼs work on mythologies, Hayden Whiteʼs theory of history and Slavoj Žižekʼs theory of ideology, the dissertation considers the relationship of the Mašín brothersʼ narrative representations with respect to the dominant ideology of the time. The first chapter of the dissertation deals with narratives produced in Communist...
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Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse
Olbertová, Martina ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to the analytical methods in pursuit of finding the answers to the questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...
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Czech sharing on Expo 1958 in Brusel and its image on contemporary press
Kacerovská, Soňa ; Bednařík, Petr (advisor) ; Sládková, Hana (referee)
v AJ The world exhibition in Brussels in 1958 marked an important event in the history of the Czechoslovakian totalitarian art history. Until today it is still a reminder of the high quality art handicraft, design and multimedia formation. In the atmosphere of the Cold war the EXPO 58 became a symbolical clash of the capitalist and socialist principles of government and a comparison of skills and abilities of their representatives (US and USSR). The attention of the visitors and the media surprisingly concentrated on the Czechoslovakian exposition, which apart from the traditional products presented also some new initiations in artistic and technological branches and contributed to the establishment of the so called Brussels life style. It was the Czechoslovakian success which helped the media to use the mechanisms of propaganda. Using three daily newspaper and two weekly magazines this work is trying to capture how was the Czechoslovakian participation showed to the public and what features of propaganda were used.
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The extremist organisation's potential in addressing teenagers in Czech republic
Papajiková, Miroslava ; Kučera, Rudolf (advisor) ; Charvát, Jan (referee)
THE EXTREMIST ORGANISATION'S POTENTIAL IN ADDRESSING TEENAGERS IN CZECH REPUBLIC Theses MIROSLAVA PAPAJIKOVÁ Abstract This paper is engaged in teenagers and their attitude towards the extremist organisation. The author sums up basic connotations of terms used in connection with the extremism. She acquaints readers with the best known extremist organisation in Czech republic and their methods how to address other people, namely teenagers. However, the text is focused especially on the real situation and that s why it contains an empirical part dedicated to research, where she submits and evaluates the dates obtained from questionnaires. The aim of this text is an analyse of the attitude of teenagers (without the right to vote) to the extremist organisation and vice versa the attitude of this organisation to the teenagers. The hypothesis is based on the notion that teenagers join the extremist organisation because of their dissatisfaction with the political situation and even as the absence of the right to vote.
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Critical discursive analysis television series Okres na severu
Szabó, Daniel ; Dominik, Šimon (advisor) ; Bednařík, Petr (referee)
This work is dedicated to exploring television series Okres na severu written by Jaroslav Dietl and directed by Evžen Sokolovský. The series was filmed in 1980 in the Czechoslovak television and falls into the normalization period (1968-1989) in Czechoslovakia. The aim of this study was to conduct a critical discourse analysis (CDA) of series Okres na severu, with special emphasis on the political power of Communism (Marxist-Leninist ideology) and its use of propaganda through the mass media (television). The text analyzed the discourse of the concept of a propaganda series and tried to answer the question of to what extent and whether the strip Okres na severu is a part of the propaganda. The main concept of this text was a discourse that we can define as a set of codes and rules used in producing the meanings related to any topic. Fairclough concept of critical discourse was chosen for its clear division of the so-called three-dimensional discourse (the text, discursive practice and social practice), which focuses on the interconnection of all three relationships (communication events) and the rules of discourse to explore the relationship to society and social conditions. We address the exploration of the concept of normalization, which is used for the second half (1968-1989) of the existence of the...
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Conservatism and liberalism - an outdated concept?
Pour, Marek ; Vranka, Marek (advisor) ; Lukavský, Jiří (referee)
Conservatism and liberalism in american psychological reasearch is mostly described as unidimensional scale which clearly divides ideology into two opposite ideological standpoints. However, current relevant studies show that unidimensional approach to study ideology is overly simplified. Linking ideological orientation and personal traits seem to bring about contradicting results. In a similar way, relevant psychological instruments for measuring conservatism seem to measure two relatively independent aspects of conservatism. It is apparent mostly from large population studies, that ideological orientation is more complex than it may appear. Specific agendas stemming from their respective ideological directions are for a large part of population relatively uncorrelated with their overall ideological self- identification. Multidimensional models of conservatism and liberalism using at least social and economic agenda therefore seem as a more useful way to describe political orientation for most of the population. Empirical part of the study proposes a partial replication of two relevant studies to test a thesis of similar multidimensionality of the left-right ideological orientation scale in czech population. This could at the same time provide a relevant american-czech comparison.
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Violencia and social issues in Colombian children's literature
González Espinosa, Lillyam Rosalba ; Housková, Anna (advisor) ; Poláková, Dora (referee) ; Lukavská, Eva (referee)
This dissertation focuses on a critical approach to Latin-American children's literature, its evolution and its particular issues. It is based on the analysis of Colombian realistic fiction for children and young adults. The aim of this work is to show how Colombian children's literature has established some particular features that make it distinguished in Latin-American children's literature. The methodology is based on literary studies along with specifications of children's literature theory in perspective with the Colombian political and social situation during the twentieth century. The dissertation adresses elements from literary analysis: The narratology (V. Propp, and G. Gennette) the literary criticism (M. Bakhtin, and the concept of ideology) plus cultural studies in Latin America (Á. Rama). The research takes theoretical concepts from children's literature, related to pedagogy (T. Colomer), aesthetics (M. Nikolajeva), ideology (P. Hollindale) and historiography of children's literature in Latin America: A. Rodriguez, 1993, 2010; M. Muñoz, 2009; B. Robledo 1997, 2012 & L. Borrero, 2001. The first part of this dissertation is an analytical approach to the concepts and characteristics of Latin-American children's literature, it focuses also on Colombian children's literature evolution...
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Polarization of the Czech Media Landscape after 2013: Discourse Analysis of New Media ProjectsPolarization of the Czech Media Landscape after 2013: Discourse Analysis of New Media Projects
Lebedová, Veronika ; Pudlák, Štěpán (advisor) ; Řehořová, Irena (referee)
The thesis deals with the polarization of Czech media landscape after 2013 as a discursive construct. Our topic is the emergence of new media projects, responding to the takeover of MAFRA by Andrej Babis. Three of these are being discussed: Echo24.cz, Reportér and Neovlivní.cz. The thesis aims to describe the discourse of the alternative media, its own representation in current situation. The subject is based on several concepts. First of them is the theory of social responsibility, which is a strong social value despite being quite questionable. Then, we discuss the trend of media ownership concentration and the development of Czech media after 1989, which has come to important changes, such as the change of the overall model of media ownership and the polarization of the media landscape itself. The first part of the thesis serves as a contextual background for the critical discourse analysis. The analysis verifies the hypothesis as follows: Alternative media is defined in opposition to the mainstream and uses the arguments based on the principles of the social responsibility theory to represent its own position, goals and interests. As a result, we found out, that the new projects construct an opposition us versus them as independence versus oligarchization. At the same time, the principles of...
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Politics, Animation and Comics
Won, Sang-Eun ; KUBÍČEK, Jiří (advisor) ; Mertová, Michaela (referee)
Korean cinematography gained liberty after the military regime, but the situation depends on political situation. The growth of Korean cinematography shows influences of the policies by every korean government. Thanks to the world-wide success of Korean films, korean viewers perceive how the conservative government tries to control the film industry, and they know how to react to it. For example, the film 26 years (2012) - it was not possible to be shot because of the interruption by the conservative government. Because this film contains massacre in 1980 in the city Kwangju by the dictator, and the dictator is still alive. However future viewers of the film supported it, and the production invited subscriptions to a fund. Finally the film was finished in 2012, and distributed to cinemas all around south Korea. However korean animation is out of viewer's concern, even though it has been the biggest scapegoat by policies of Korean government. Every conservative government have used korean comics as a scapegoat whenever they reached problems. When there were serious criminals of youth or criminals against children, korean government strengthened censorships about comics. Some comics were banned, and authors of these comics could not work on their comics. It happened in 1997, and has began again in 2012.
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