|
|
Business magazine, a case study
Dobiáš, Rudolf ; Köppl, Daniel (advisor) ; Köpplová, Barbara (referee)
The thesis describes business magazines in the Czech Republic, association of publishers, national awards, specialized publishing agencies. Special attention is focused on surveys of business magazines that have been carried out up to now. The situation on the market of business magazines in Great Britain is briefly described for comparison purpose. As an example of a present-day business magazine, the B2B periodical called Elit magazín was selected. To describe the way of its production, a half-structured interview was carried out. To describe the opinion on the side of the producing company a structured interview was carried out, for description of the readers'opinion a questionnaire survey was chosen. The output is the comparison of both opinions. Because the producing company is a part of multinational company, where some other countries produce business magazines as well, a mapping of time-proven solution of the Volvo Trucks multinational company magazine named Globetrotter Czech is carried out. In the conclusion both productions are compared with intention to sketch out a theoretical potential of the multinational periodical. Powered by TCPDF (www.tcpdf.org)
|
|
|
Kinesiotherapy in the treatment of patients with eating disorders
Žáková, Hana ; Pavlů, Dagmar (advisor) ; Hátlová, Běla (referee) ; Krch, František (referee)
Title: Kinesiotherapy in the treatment of patients with eating disorders Summary: The aim of our experiment was evaluate the effect of kineziotherapy (psychomotor therapy) on body image in the treatemnet of the patiens with eating disorders in The Department of Psychiatry on General University Hospital in Prague. The study included 10 women divided into two groups according to the psychiatrist`s diagnosis of anorexia nervosa and bulimia nervosa. The effectiveness of kinesiotherapy was also evaluated about the type of treatment - inpatient of the department for eating disorders and outpatient of the day care institution for eating disorders. We used a validated questionnaire Body Attitude Test (BAT) which is used for negative evaluation of body size, lack of familiarity with one`s own body and general body dissatisfaction. Then we used Test of silhouette according to Stunkard and Test for the evaluation of sensory stimuli according to Petrie. Due to the small sample size, we supplemented the quantitative part with the qualitative interview with open questions. It allowed us to understand the interaction of individuals with their own body. Keywords: anorexia nervosa, bulimia nervosa, kinesiotherapy, psychomotor therapy, body image, Body Attitude Test, Petrie`s test, Stunkard`s test of silhouette, structured...
|
|
| |
|
|
The development of financial literacy of the youth leaving children's home
Kačabová, Alžběta ; Valenta, Josef (advisor) ; Lorenzová, Jitka (referee)
This thesis is focused on education of financial literacy of children living in children's homes. It is based on current state of education politics in the fields of financial literacy, the contents of educational programmes and qualitative research of real current state of education of financial literacy in children's homes. The research itself will be made via structured interviews with children from children's homes. The research is focused on discovering the level of financial literacy of older children (15 - 18 years old) permanently living in children's homes, searching for possibilities of improvement of education of financial literacy in children's homes and therefore increasing prevention of social exclusion of young people leaving children's homes due to over-owing which is usually caused by low level of financial literacy. Key words Financial literacy, a client of a children's home, over-owing, social exclusion, the standards of financial literacy, educational politics, educational programs, economizing on financial resources.
|
|
| |
|
|
Customer satisfaction with car dealer's services
NASKE, Lukáš
The theme of this work is: Customer satisfaction with car dealer´s services. As a seller, I chose Porsche Ceske Budejovice. This research should find the strengths and weaknesses of the seller and help him raise the level of service it provides to its present and future customers. The research is divided into exploration services sales and after-sales services. In the practical part is description of the procedure, which I proceeded to collect the data and then publish extensively and analyze the results. Further data will evaluate and recommend vendor in how services could be improved. I bring also my suggestions on how to improve service problem and calculate the cost of these changes.
|
|
| |
|
|
The prospects of farm production franchising
KALTOUNKOVÁ, Jana
The aim was to assess the existing experience of franchisers and franchisees in the area of farm production. The research was carried out qualitatively in a form of structured interviews, and also quantitavely in a form of a survey. Franchisers were addressed by the structured interviews and the franchisees by the survey.
|
|
|
Use of Individualization and Differentiation in the Physics Lessons
GARABIK, Bohumil
The master's thesis focuses on individuation and differentiation in our education system. The present work explains the concepts of individualization and differentiation, various types of differentiation, their possible pitfalls, their history and the applications of differentiation and individuation in alternative schools. The thesis includes a conversation with a physics teacher, analysis of annual elementary school reports, and an experiment. The experiment included a non-standardized achievement test and a survey.
|
|
| |
guest ::
