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Project of E-shop system for support of small producers bohemian glass segment distribution.
Kocina, Ondřej ; Mildeová, Stanislava (advisor) ; Jandoš, Jaroslav (referee)
Essay analyses problems of bohemian glass small producers segment and in the scope of the real firm strategy suggests their concrete solution. Analysis finds causes of the segment problems in inappropriate combination of product, market and distribution channels. Author finds possible solution in the oligopoly price leader market model. Results of the problems analysis are together with firm and its environment analysis used for SWOT analysis. Management of the firm chose S-O strategy, which aims sustainable development of the firm, differentiation of the product and enlargement and diversification of the market space. Results of the analysis are used for creation of partial strategies and plans: marketing mix and information strategy. Information strategy includes concept of the new information and communication system suggestion. Suggested system is based on hosted web e-shop application and internet communication software component. System enables to flexible react on the changes of firm strategy and plans, and enables to create individualized and individual services. Chosen architecture is ideal for the rise of virtual teams System should help to emerge integration and synergic effects.
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House of Beauty Salon
Ficza, Silvia ; Šafářová, Markéta (referee) ; Lavický, Miloš (advisor)
The bachelor thesis deals with the design of a family house with a beauty salon. The object is a detached two-storey building with a flat roof and a basement and it gives home to five people. The garage and the parking lot for the clients of the salon are also part of the object. The main entrance into the building is situated to the west and the separate entrance for the clients of the salon to the north. The construction system of the house consists of solid wooden CLT (cross laminated timbre) based panels from the Novatop company. The structure is based on foam glass, as by its´ use there is no need for further isolation of the building from the base plate, which is made of steel reinforced concrete. Thanks to good land selection, there were no problems with underground water or possible damage to neighbouring buildings.
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Studying the properties of high strength concrete using micro and nano admixtures
Gabko, Miroslav ; Bodnárová, Lenka (referee) ; Hela, Rudolf (advisor)
The objective of this bachelor thesis is to examine the properties of high strength concretes with the main focus on application of mikro or nano admixtures. In theoretical part their production, the properties and the influence on fresh and hardened properties of cement composites are described. In addition, it explores the influence of plasticizer type, some properties of aggregate and cement types. The practical part focuses on testing cement mortars in which fine cements were added. The compressive and flexural strengths were examined after 7 and 28 days of curing, moreover, rheological properties and heat hydration of cements were also observed. Furthermore, the influence of high speed mixing on cement mortars properties was studied.
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Analysis of Decision-Making Processes in the Company
Jandová, Kateřina ; Černý, Jan (advisor) ; Tomášek, Lukáš (referee)
The bachelor thesis deals with decision-making processes in a given company. The concrete decision-making process is the product pricing. The theoretical part of this thesis describes theoretical characterization of this problem, its structure, methods of solutions and factors that operate in whole process of product pricing. A part of theoretical part is also product mix that makes the basis for that decision-making process. In analytical part is description of product portfolio of selected company. These is also chosen several concrete products that show the chosen methods of product pricing used in this company. Tha part of the thesis are author's comments on this issue.
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The mixed-use building near meanders of the Lučina river
Bulawová, Šárka ; Soudek, Pavel (referee) ; Kalousek, Lubor (advisor)
Subject of this final thesis is to develop project documents of a new mixed-use building in Havířov. The building has three floors and basement car park. On the first floor there is a café and shops. On the second and third floor there are office spaces. Structural sytem of building is cast-in-place concrete frame. Exterior building envelope is made of sand-lime bricks with ventilated facade with thermal insulation of mineral wool insulation. The roof of the building is designed as a non-walkable warm flat roof.
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Mixed-use building in Brno
Koždoň, Jakub ; Procházka, Martin (referee) ; Sobotka, Jindřich (advisor)
The subject of this diploma thesis is a newly built mixed-use building in Brno. It is a four-storey building without cellar. The building is located on a corner plot in an urban part of Brno - Židenice. In the 1st floor there are three business units. On the other floors are a total of 11 apartments. One apartment is located in the courtyard. It is designed for people with limited mobility. The vertical structures are of the ceramic blocks Porotherm. Ceiling structures and staircases are cast-in-place reinforced concrete. The building is insulated with contact insulation system ETICS. The roof is warm flat. The project was processed by computer software AutoCAD 15.
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Adaptation of the GEHE Pharma Company marketing strategy on the Czech market
Tatarová, Jana ; Král, Petr (advisor) ; Jurek, Martin (referee)
This thesis is focused on adaptation of GEHE Pharma marketing strategy on the Czech wholesaler's market with pharmaceutical products. In the first part the theoretical background needed for the application part of the thesis is summarized. I mention here the possibilities of internationalization, visions and targets of the firms working on the foreign markets and basic analyses needed for acting there. Then I summarize the possibilities of adaptation of the marketing mix mention the specifics of the B2B and the pharmaceutical market. In the following application part GEHE Pharma Company is presented and also her acting on the pharmaceutical market. Then the concrete analyses are made (PEST analysis, SWOT analysis, and Czech pharmaceutical market analysis) and the adaptation of marketing mix of the company was summarized. In the last part of the thesis some suggestions for ameliorations of particular parts of marketing mix are made.
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Marketing activities of the selected small company
KOUTENSKÁ, Věra
The aim of the thesis is to sum up the current situation of the company VOLF office supplies Co., Ltd., working on the school and office supplies market, from the perspective of marketing activities. The marketing mix has been used to evaluate marketing activities. In the final part of the thesis the obtained results are summarized and on their bases are developed concrete proposals that would improve the current situation. Among the used methods, contibuting to achievement of this aim, belong: analysis of marketing activities, evaluation of marketing mix, analysis of current customers, analysis of competitors and suppliers and the structured interviews.
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Management of 4* hotel in Catalonia
Lauberová, Veronika ; Jenčková, Jiřina (advisor) ; Vogelová, Markéta (referee)
This thesis focuses on the management of the four-star hotel in Catalonia, Spain. It mostly analyses marketing management and revenue management indicators. The main objective of the thesis is to find out the problems in management procedure and suggest measures and solutions that could repair the economic damage the business has suffered, with the objective of being profitable. The first part provides a theoretical point of view of the hotel management. The second part is a comparative of the Spanish, and more specific, Catalonian tourism and hospitality industry market, giving also specific characteristics of the hotel. The practical part contains the analyses of the hotel management indicators, the marketing mix and the situation on the local market. The final chapter shows de outcomes of the analysis and contains recommendations to improve the actual management.
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Posouzení zdravotního stavu vybraných smrkových porostů na revíru Lipina, Lesní správa Prostějov
Pospíšilová, Lucie
In the second half of the last century, a decline of secondary spruce stands emerged to an increased extent. This fact is connected with incorrect species composition of woody plants, low resistance, gradual temperature increase and rainfall decrease, increased occurrence of insects and fungal pathogens. This theses aims to objectify causes of spruce decline in the Forestry District in Prostějov, the forest Lipina, the forest stands Zadní hory, to evaluate the impact of abiotic and biotic stress factors, to outline passibilities of damage reduction and prolongation of spruce existence in unsuitable localities provided that spruce cover is transformed into mixed cover.
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