Original title: Adaptace marketingové strategie firmy GEHE Pharma pro český trh
Translated title: Adaptation of the GEHE Pharma Company marketing strategy on the Czech market
Authors: Tatarová, Jana ; Král, Petr (advisor) ; Jurek, Martin (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Adaptation; GEHE Pharma; Marketing strategy; Pharmaceutical market; Adaptace; GEHE Pharma; Marketingová strategie; Trh s léčivy

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/23940

Permalink: http://www.nusl.cz/ntk/nusl-76536


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2022-03-03


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