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The Complex Diagnostics of Reinforced Concrete Construction
Marek, Michal ; Heřmánková,, Věra (referee) ; Anton, Ondřej (advisor)
The aim of this thesis is a complex evaluation of reinforcement in reinforced concrete construction and its comparation with contract documents. In the next step we will calculate static reviews for each part of the construction. In case that some of the parts will fail this review, we will have to project such a solution that the construction wont get damaged from excessive load. In the end we will make an all in all evaluation of the examination and the construction.
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Proposal of Communication Mix of the Selected Company
Davčíková, Gabriela ; Korcová, Barbora (referee) ; Milichovský, František (advisor)
The goal of the thesis "Proposal of Communication Mix of the Selected Company" is to propose concrete measures to improve the communication mix based on the analysis of the current state of the company. The study is divided into theoretical, analytical, and the proposition part. The theoretical part serves as the basis for analytical and proposition parts. It discusses tools of marketing communication mix in the context of the entire marketing. The practical part analyzes the selected company and its communication mix. The proposition part is based on the analysis and it further describes a plan to improve the current state of marketing communication tools.
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Expansion of Czech Companies to Brazil on the Example of mmcité a.s.
Stoszek, Václav ; Zamykalová, Miroslava (advisor) ; Vrtiška, Tomáš (referee)
The Master thesis "Expansion of Czech Companies to Brazil on the Example of mmcité a.s." describes positive and negative aspects of entering Brazilian market on an example of a concrete Czech company. The first chapter presents activities and products of mmcité a.s. Chapter 2 contains detailed PESTL analysis complemented by a part about business etiquette, Brazilian market with street furniture is described in the third chapter. On the basis of these three chapters, there follows a decision on an optimal form of mmcité's entry to the biggest Latin-American market and, in the fifth chapter, the author proposes an attitude to the single parts of its marketing mix. The sixth chapter is written as a guide for Czech companies which consider expansion to Brazil. Except from a system for deciding on the form of entry, it also presents an approximate figure of costs of each form. The author drew inspiration from professional books, guides for export to Brazil, Internet and, also, own experience gained during studies in Sao Paulo.
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Proposal of Marketing Support of Newly Introduced Products
Horáček, Pavel ; Horáček, Pavel (referee) ; Zich, Robert (advisor)
A company engaged in dog food production has recently finished the development of new unique and exceptional products. The Bachelor's Thesis tries to suggest an effective marketing support for successful introducing of these products to the market. The focal methods used by treating this thesis are especially marketing mix and other marketing methods. The outputs of the thesis are concrete proposals of marketing support of newly introduced products and the way of communication with the consumers.
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Marketing of non-profit organization, the theatre Ponec
Heinlová, Tereza ; Černá, Jitka (advisor) ; Tyslová, Irena (referee)
This bachelors thesis is focused on marketing in non-profit segment and mainly on cultural aspects, targeted on the theatre Pones. Theoretical part is divided into two parts. First one defines non-profit organisations, states juridic forms, which they can acquire and their goals. Second part is focused on marketing and also specifies concrete attributes of marketing in non-profit segment. Practical part is using data and informations from theoretical part on the concrete example of the theatre Ponec, including analysis of its marketing mix. Following with list of questions research with goal to acquire informations about awarness of general public about non-profit organisations and also about awarness of the theatre Ponec. On the basis of gathered data from marketing mix analysis and questionary research are at the end stated some suggestions for improvement.
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Marketing applications in aesthetic medicine
Záhumenská, Jana ; Procházková, Markéta (advisor) ; Gluck, Miroslav (referee)
The aim of the thesis is to find out how marketing tools are applied in a specific area such as aesthetic medicine. In the first part, marketing mix and its four basic components are theoretically described with differences between product and service marketing being pointed out. The practical part deals with the marketing mix of a concrete clinic of aesthetic medicine and plastic surgery.
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Problems of creating digital video
Batík, Lukáš ; Šedivá, Zuzana (advisor) ; Pavlíčková, Jarmila (referee)
The objective of this document is to analyse the process of creating video presentation. This work should deal with specific technologies of video recording (PAL, NTSC, Film), contemporary post-processing trends and it will also discuss posibilities of its distribution throw the internet. The document is divided into two parts -- the theoretical and the practical part. The first mentioned includes the scheme of the video making process, which is followed by description of each step enhanced with various technical styles of project processing. This should emphasize the variability of possibilities in filming and also the fact, that there is not only one correct way of processing the project, for diverse projects demand selection of specific mix of variants. In the practical part concrete project will be processed -- I compose a video presentation for the Faculty of Informatics and Statistics of the University of Economics in Prague.
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Export and Marketing Strategy Analysis in Brewing Industry on the Concrete Example
Vyhnalová, Pavla ; Halík, Jaroslav (advisor) ; Janoušek, Josef (referee)
The first chapters of the thesis describe the Czech beer market, beer consumption in the Czech Republic and current trends. It also describes world export and the Czech beer export and assesses the Czech production situation on a worldwide basis. In the practical part I am attending to Pivovar Nymburk, it's history, production and range of products. In the other chapters I am describing competitors in the Czech industry and the situation in German beer industry as a market where Pivovar Nymburk exports the most of the beer. The fifth chapter describes objectives and positioning of the brewery, includes SWOT analysis and BCG matrix for a detail describtion of the portfolio. The chapter six describes export strategy, export markets and the way how the brewery enters foreign markets. The next chapters contain some of the marketing mix policies. The final chapter includes recommendations for the brewery's activities in the future.
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