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Public Opinion on Health Care System - December 2016
Tuček, Milan
In December 2016 Public Opinion Research Centre included a block of questions related to health care system in its regular survey. Citizens were asked about their overall satisfaction with health care system in the Czech Republic as well as their views on the various problematic areas of healthcare, such as the financing of public health, management of drugs and functioning of insurance companies.
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Regulation of Outdoor Advertising in the Czech Republic
Coufal, Vojtěch ; Vostrovská, Zdenka (advisor) ; Zeman, Martin (referee)
Outdoor advertising constitutes a part of the public space and as such it affects all inhabitants. Outdoor advertising causes several negative effects, such as traffic hazard or visual pollution. Therefore, it raises a requirement for its effective regulation. The thesis analyzes the current state of regulation of outdoor advertising in the Czech Republic and focuses primarily on advertising alongside the roads and on advertising in Prague. It deals with advertising from a marketing point of view, its role in society and the economic theories and approaches to advertising. Next, the thesis presents the specifics and forms of outdoor advertising, and also negative effects which are associated with it. Last, it analyzes legislative and institutional framework of regulation of outdoor advertising and describes its problematic areas. To evaluate the current state of regulation, an own empirical research was conducted using the method of questionnaires and personal interviews.
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Online marketingová komunikace firmy působící na trhu leadershipových programů
Langášová, Markéta ; Stříteský, Václav (advisor) ; Machek, Martin (referee)
The main goal of this masters thesis is to analyze current marketing communication of a specific leadership development company active and the Czech market and its effectiveness. Based on the results recommend measures for improvement using appropriate channels. In the first part theoretical background of online communication, strategic framework and measurement of performance is introduced. Statistics, expert surveys and insight from opinion leaders from the field are included to provide more practical and comprehensive understanding of approach to individual channels, current trends and potential future development. Second part is dedicated to analysis of online communication strategy of chosen leadership development company. Analysis are based on interviews with relevant target group, comparison of online activities of competition and clickstream analysis of data from Google Analytics of various communication channels.
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Changes in corporate governance regarding private law recodification
Fišerová, Klára ; Kubíček, Aleš (advisor) ; Štamfestová, Petra (referee)
The primary aim of this thesis is to conduct a comparative analysis of the former and the current private law regulations concerning governance of joint-stock companies. What this thesis mainly focuses on are practical impacts of the change and problematic areas which are uncertain to interpret. This work is divided into two parts, theoretical and practical application. The former deals with the definition of the term corporate governance, theoretical bases of corporate governance and governance models and theories. In the latter the most fundamental changes brought by the recodification are taken into consideration, these being the possibility of choice between monistic and dualistic corporate governance systems, adaptation to the new regulations and the changes regarding the statutory representative. In this section, the thesis comments on the terms due care and and business judgement rule.
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Issues of judicial proceedings of inheritance in the Czech Republic
Bartoníčková, Lenka ; Spirit, Michal (advisor) ; Neděla, Radek (referee)
This diploma thesis characterizes a specified field of the civil law that deals with the judicial proceedings of inheritance through the analysis of professional literature and relevant case law. The attention is especially devoted to development of the legislation, the proceedings in the beginning of this judicial proceedings and its parties, the minor included, possible discretions of the decedent with his belongings, the conflicts appeared in this judicial proceedings, the settlement of the estate in entirety, the question of the overextended asset and the selected issues of judicial proceedings of inheritance with the international aspect (Regulation (EU) No 650/2012 of the European Parliament and of the Council).The thesis points out the main amendments which have been brought to the judicial proceedings of inheritance by the recodification of the private law that has been in effect in Czech Republic since 01. 01. 2014. The thesis was composed by the method of description with elements of analysis and synthesis. The individual legal institutes are described, analytically examined and evaluated. There are presented their mutual connections and the view of the problematic as a whole. The comparative method was used as well by evaluating the present legislation with the former one that was in effect in the Czech Republic until 31. 12. 2013.
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Women in Upper Management: Perceptions of Experts and Female Top Managers
Haškovcová, Kristýna ; Pauknerová, Daniela (advisor) ; Ticháková, Zuzana (referee)
Hlavním cílém této diplomové práce bylo analyzovat současnou situaci žen ve vyšším managementu ve vybraných společnostech s hlavním zaměřením na Českou republiku. Dále prozkoumat baríery, kterým ženy čelí pří jejich cestě na manažerské pozice a poskytnout doporučení budoucím manažerkám. Tato práce se skládá ze dvou částí a to části teoretické a praktické. V první části jsou analyzovány teoretické pojmy spojené s termínem gender, současná situace žen v managementu a ženský styl vedení. Praktická část diplomové práce je rozdělěna na dvě další části. V první části jsou provedeny rozhovory s ženami z vyššího managementu, které pocházejí z různých společností. V druhé části je tato problematika analyzována z pohledu odborníku ze společnosti Hays Česká republika.
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Project of Uniform Education System for Expert Activities
Pivoňková, Kateřina ; Visinger,, Radek (referee) ; Frýdek,, Miroslav (referee) ; Alexandr, Pavel (advisor)
Particular parts of the project 'Uniform Education System for Expert Activities' are listed and described in this dissertation. Legal approaches to the issue of expert activities in selected European countries were mapped on the basis of researches. The fact that the current legal regulation of expert activities in the Czech Republic does not include the obligation of the lifelong learning of experts, does not specify the ways and forms of verifying of qualification requirements before appointing to the office, and also does not provide for the further educating after the registering on the list of experts, is seen as a problematic situation. The suggested system is divided in two basic parts: before registering the expert on the list of experts, focusing on the qualification requirements and the way of their verification by administrative authorities, and after appointing to the office and registering to the central list of experts, focusing on lifelong learning during the whole time of practising of the profession, as well as on the form and content. Some basic methods of sociological survey (especially introductory seminars and questionnaire surveys) were used as the information source. These dates were evaluated and applicable conclusions were compiled and integrated into in more detail described components parts of the suggested education system, in which also the already existing training courses and workshops were taken in consideration. For the purpose of regular verifying of expert's professional qualification, a credit system was developed, as well as the periodicity of verifying of the expert's professional qualification and the form of record keeping in the Index of Expert's Professionalism.
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The appraisal of development of tax proportion of budgetary incomes of municipalities and regions in the Czech Republic
Poláková, Tereza ; Peková, Jitka (advisor) ; Krbová, Jana (referee)
The aim of this diploma thesis is a detailed analysis of tax incomes of municipalities and regions with focus on four particular municipalities and one region in a practical part. From the year 2001 to 2015 the share of tax incomes and their development are evaluated as a part of total incomes. The theme is highly topical due to ongoing discussions among lawmakers on the subject of budgetary allocation of taxes. The law determining the budgetary allocation of taxes is modified frequently, that is why knowing the impact of changes on particular municipalities or regions is helpful. This knowledge can be useful base for planning new adjustments of budgetary allocation of taxes. In the theoretical part there are mentioned expert opinions on financial management of municipalities and regions that arise from their functions and positions. The emphasis is put on incomes of municipalities and regions, especially on tax incomes. Particular changes from 2001 to 2015 in law regulating budgetary allocation of taxes are described here with their impacts on municipalities and regions. Incomes and management of selected municipalities representing various size categories and Liberec region are analysed in the practical part. Financial self-sufficiency is evaluated here. In general municipalities are more financial self-sufficient than regions. This thesis is further dealing with individual tax incomes and impacts of changes in budgetary allocation of taxes on their size. Making models of theoretical incomes is used to simulate effects of diverse law adjustments. Results of the analysis show that tax incomes of municipalities and regions are generally increasing. During the observed period there was tendency to lower the growth of tax incomes of large cities, to increase the growth of tax incomes of small municipalities and to straighten the level of tax incomes of medium municipalities thanks to changes in budgetary allocation of taxes. Tax incomes of regions were increased thanks to changes in budgetary allocation of taxes despite of partial decrease in particular segments of tax incomes after 2012.
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The effectiveness of communication tools in response to employee satisfaction survey
Jehnětová, Lucie ; Ezrová, Hana (advisor) ; Marušinec, Marek (referee)
The work is concerned with the effective communication tools in a selected company. The aim is to describe the various means of communication, analyze their effectiveness and propose solutions for problematic means of communication. The object of the work is a medium sized company operating in the field of logistics. In this thesis methods of survey research, analysis of internal documentation and observation are used. In conclusion, the thesis is to evaluate the efficiency of communication in relation to employee satisfaction survey and recommended some improvements for more efficient use of communication devices in the selected company.
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