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Effects and benefits of information systems
Veselý, Ondřej ; Basl, Josef (advisor) ; WOlf, Rudolf (referee)
This diploma thesis deal with benefits of information systems (IS) in companies. It contains of theoretical and practical parts. The main goals of this thesis are to analyze the real information system in SUDOP PRAHA a.s. company and to draw up changeovers in this system and its driving with the main focus to raise benefits of IS. The nearby goals in theoretical part are: to identify the main potential benefits which can be reached using IS and to identify conditions and limitations to which companies have to impeach and which are crucial to maximize the benefits of IS. Theoretical part goes from available literature and electronic resources analysis. Practical part is based on consultations with SUDOP PRAHA a.s. employees and on information provided by developers of their information systems. The benefit of my diploma thesis is in the problematic parts of IS in SUDOP PRAHA a.s. identification. When the company eliminates these problems and enlarge its IS in the parts I suggest, their benefits of this IS should rise. These recommendations are definitely applicable to other specific information systems in nonmanufacturing companies, mainly design, consulting and engineering companies. This thesis could work as the base view of information systems and their driving issue. This fast view is useful for organizations, which haven't any information system yet or whose information system doesn't work great.

The professionalization of SEVER (NGO)
Gollová, Dita ; Guasti, Petra (advisor) ; Pauerová, Hana (referee)
The thesis is dealing with the problematic of professionalisation of non governmental organizations (NGO's). Its main aim is to describe as well as analyze the process of professionalisation of one specific NGO (SEVER) taking in account the processes occurring in relation with financing by the European Union foundations. The theoretical part of the thesis is covering the basic theoretical approaches to the process of professionalisation at one hand and the attitudes of the single representatives of NGO's on the other hand, via researches and analyses done on this topic or by monitoring of the day to day work of several NGO's with respect to the process of professionalisation. The given theoretical basic defines the concept of professionalisation which meaning is used in this thesis; the meaning of the definition of professionalisation includes the processes happening or that had happened in the chosen NGO (SEVER) in relation to increase the quality of services offered. The empiric part of the theses follows the mentioned processes through the case study in the chosen NGO (SEVER) and the processes occurring in interaction of the organization (SEVER) with its surroundings. At the end of the theses there is the gained knowledge summed up and evaluated.

Utilizing of marketing research for marketing communication
Bielová, Zuzana ; Hesková, Marie (advisor) ; Kosová, Jana (referee)
The subject of bachelor's thesis "Utilizing of marketing research for marketing communication" is analyze problematic of marketing communications in sector of educational services. The aims are potential clients of education. I will try to make out import of marketing research for marketing communication of the company.

Federal health care reform in USA
Zeman, Martin ; Kubelková, Karina (advisor) ; Urban, Luděk (referee)
Federal health care reform is one of the most significant reform for several decades. In addition to substantial changes in the functioning of health care the reform also brings change in a way of perception of health care as a whole. In my bachelor work I am going not only to explain reasons which led the administration of Barack Obama to adopt this fundamental change but also I will mention the most significiant shortcomings. The aim of the work is to give a comprehensive view of the reform and also presents public opinion of American citizens about this reform, one year after its adaption. Method of examination is a critical comparison and appreciation of facts and datas.

Financial leasing for passenger vehicles
Klímová, Marie ; Randáková, Monika (advisor)
The main goal of this bachelor's thesis is to create a comprehensive view of the problematics of the financial leasing passenger vehicles. The first part is focused on characteristics of leasing and individual accounting and tax documents. Then it describes changes in the Czech legislation from 1. 1. 2004 to 1. 4. 2009. These changes are illustrated on concrete examples, as well. It is also described accounting view at the financial leasing (by lesee and by leasing company). The final part of this work describes special cases of financial leasing and their book-keeping.

Current Problems of Measurement of Financial Securities at Fair Value
Bednaříková, Martina ; Strouhal, Jiří (advisor)
The aim of this work is present to the reader not only the general problems of measurement of securities at fair value, but also show deeper the current problems in financial reporting. These problems are shown in the context of the impact of the global financial crisis, the amended views on the future expected development in the area of financial reporting, especially in the revaluation to fair value.

The proposal of strategy of company Cestne stavby, s.r.o.
Jandzík, Tomáš ; Švecová, Lenka (advisor) ; Tisoň, Tomáš (referee)
I`ve focused on SWOT analysis and sequential proposal of strategy for the company,on delivery of my bachelor work. My goal is to analyse actual situation of the company and to find that kind of solution, which could help with progress of the company. I`ll use this analysis as a template for proposal of convenient strategy, which aim would be to think about particular threats and weaknesses of the company and the other way round, to underline the strength and to analyze various purposes, which the market hideing for the company. The aim is the progress of the company and its movement ahead. The power of a competition, its great equipment and its disposition of the newest technologies is for our company high sign. The company has insufficient level of computer equipment, what could eventuate in slowing-down of entire production. The other problematic area is advertisment and propagation, nowadays essential part of a business enterprise.

Marketing Communication of Winter Stadia and Arenas in the Czech Ice Hockey First League
Blažek, Petr ; Čáslavová, Eva (advisor) ; Černý, Otakar (referee)
Název Marketingová komunikace zimních stadionů a arén české hokejové extraligy Marketing Communication ln Winter Stadium And Arenas OfCzech Ice Hockey First League. Cíl práce: Zdokumentovat a analyzovat reklamní prostory a média využívaná v zimních stadionech české hokejové extraligy. Pomocí dotazování zjistit názory vybraných vedoucích pracovníků extraligových klubů na současnou situaci v extralize a marketingu klubu. Vytvořit model marketingově optimálního hokejového stadionu. Metody: Pro získání potřebných dat použiji metodu pozorování pro dokumentaci reklamních nosičů na zimních stadionech. Dále použiji metodu dotazování ve formě interview a elektronického dotazování. Získaná data porovnám metodou komparace. Výsledky: Prezentují marketingové komunikační možnosti zimních stadionů, resp. reklamní média využívaná v halách stadionů a arén. Dále předkládají názory vybraných manažerů na současný stav v české extralize a marketing svého klubu. Ze získaných informací vytvářejí model zimního stadionu s optimálními komunikačními podmínkami. Klíčová slova: Komunikace, stadiony, arény, hokej extraliga, reklamní nosiče, média

Business and cultural particularities of Canadian business partners
Nováková, Šárka ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
The aim of this thesis is to approach business and cultural particularities of Canadian business partners to Czech people. It means to emphasize especially the differences in business negotiation and also the cultural background in Canada.

Martin Fruwein
Kobrová, Lenka ; Kreuzová, Lenka (referee) ; Čechura, Jaroslav (advisor)
Stavovské povstání je v české historiografii tématem hodně oblíbeným. Není se čemu divit, lidé mají rádi příběhy hrdinské a za stavovským vzdorem stojí notná dávka kuráže a hrdinství. Proto je důležité nazírat povstání jako dílo skupiny rozdílných individualit, osob jedinečných svým charakterem, pozicí, ideou ale i lidskými slabostmi. Nejednalo se o homogenní, svornou masu stavovských zástupců, ale o osoby s různými názory a cíly. Proto je tedy potřebné věnovat pozornost jeho jednotlivým původcům. Osoba Martina Fruweina je v české historiografii opomijena. Neprávem. Je pravda, že se na první pohled nejedná o tak atraktivní postavu jako je Jindřich Matyáš Thurn nebo Václav Budovec. Vždyť Martin Fruwein z Podolí byl pouhý měšťan, ale zato velmi schopný muž, kterému důvěřovaly hned tři direktorské vlády po sobě. Jeho právnické hbitosti a přehledu využívali stavové po celé období let 1618-1620. Cílem této práce je poukázat na význam jeho, neprávem opomíjené, osobnosti, aby již nebyl znám jen svým pádem do Jeleního příkopu. V žádném případě se nejedná o práci vyčerpávající, je jasné, že mi mnohé prameny zůstaly bezpečně skryty. Prozatím. Tradičním kamenem úrazu byla torzovitost pramenů, což z části vynahradilo množství literatury povstání věnované. Proto část práce vypráví o událostech, jichž byl Fruwein přímým...