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Legal aspects of the online marketing
Kmoch, Štěpán ; Císařová, Zuzana (advisor) ; Kučera, Zdeněk (referee)
Legal aspects of the online marketing The ever-growing role and importance of the Internet in today's society encourages the quick development of a relatively young and dynamic field - online marketing. Since the central goal of the online marketing is to maximize the profits of the given entity, commercial interest may easily get into the conflict with the interests of others. However, endangered entities are not only competing entities, but very often the customers themselves, addressing of which is much easier and cheaper in the Internet than in the "real world." In addition, in recent years the importance of the issue of the Internet users' privacy has been growing. Legal responses mainly consist in the public regulation, the compliance of which is supervised by the executor of the public administration appointed to do this by the legislator. However, also private regulation is worth mentioning, which is usually used primarily by competitors of the infringing entity rather than by consumers themselves. This thesis at first introduces the field of online marketing and its tools and consequently deals with the examination of the legal regulation in more detail, including the impact on practice. The aim of the thesis is to look at the legal regulation from the point of view of the practice, which...
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Supported employment and social enterprise
Schwarzová, Gabriela ; Kodymová, Pavla (advisor) ; Melková, Gabriela (referee)
Na počátku roku 2006 České republice působí 3 sociální firmy, několik set výrobních družstev invalidů a přibližně 40 poskytovatelů podporovaného zaměstnávání a příbuzných služeb. Poskytovatelé podporovaného zaměstnávání jsou neziskové organizace, nejčastěji občanská sdružení, sociální firmy jsou dceřiné projekty neziskových organizací a výrobní družstva invalidů jsou soukromé firmy. Většina poskytovatelů podporovaného zaměstnávání je sdružena v České unii pro podporované zaměstnávání, střešní organizaci, která si klade za cíl podněcovat rozvoj podporovaného zaměstnávání, poskytovat know how, vzdělávat odborníky a kontrolovat kvalitu poskytovaných služeb v oblasti podporovaného zaměstnávání. Několik desítek výrobních družstev invalidů je sdruženo ve Svazu českých a moravských výrobních družstev (SČMVD), střešní organizaci, která podporuje činnost a rozvoj sociálních družstev: je realizátorem Projektu pomoci a podpory zaměřeného především k seberealizaci osob se zdravotním postižením na Moravě a Vysočině, jehož cílem je komplexní předávání zkušeností v oblasti zakládání a řízení sociálního družstva, vzdělávání lidí chystajících se sociálně podnikat, asistence při získávání finančních prostředků a pod. SČMVD je také autorem a provozovatelem informační webové stránky www.nahradniplneni.cz, která obsahuje...
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The Folk Song as a Source of Inspiration in Activities in Music Lessons in Primary Schools
Brabníková, Klára ; Herden, Jaroslav (advisor) ; Váňová, Hana (referee)
Teachers often use folk songs as a means to teach children singing in tune and other musical skills or music theory. However, a deeper knowledge of the song itself happens to be missing. Yet, learning more about the music, looking deeper into its core can open new possibilities of its use in the classroom. The aim of this work is to demonstrate the path that a teacher should go through when, trying to gather knowledge about a folk song. Folk music is no more as popular as it used to be. It is therefore necessary for the teacher to spend more energy on the preparation to make it more attractive for the students. Folk song has the important feature of flexibility. The end of the 20lh century brought a new style of music combining folk songs with pop music. Its authors find inspiration in folklore, making it the basis of their own creative work. Such music thus reveals another possibility to bring the folk song closer to the today's audience and especially the young generation. Nevertheless, for the practical part I have chosen a different strategy: through encountering the folk music (songs of the southern Bohemia in this case) children learn about some features of modern pop music (from jazz through mid stream pop song to pop music. Powered by TCPDF (www.tcpdf.org)
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The structure of education on the Czech labour market
Vašíčková, Jitka ; Krebs, Vojtěch (advisor) ; Lapáček, Michal (referee)
This thesis deals with the structure of the Czech labour market and is mainly focused on the role of education. First part describes historical discrepancies between supply and demand of the labour force, its causes and economic development consequences. It is shown here how education and economic development are related as well as how level of education influences living standard of an individual. Second part focuses on current requierements of the Czech employers regarding specialization and reached level of education. The aim is to find causes and consequences of labour market disequilibrium. The thesis considers pros and cons of current increase of graduates in the Czech Republic compared to the European Union. The thesis concludes with a forecast in this area.
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Jak ovlivňuje nasazení podnikového systému úspěšné podnikání firmy
Vytiska, Tomáš ; Zámečníková-Rydziová, Jana (advisor) ; Klíma, František (referee)
Cílem práce je podat ucelený přehled o systémech ERP (včetně jejich rozšíření), popsat přínosy jednotlivých modulů systému ERP, obecně představit metriky použitelné pro kvantifikaci nákladů a přínosů informatiky a uvést některá jejich specifika. Dalším samostatným cílem je popsat a okomentovat variabilitu názvosloví napříč celou prací. Celá práce tak přináší přehledný popis systému typu ERP a poskytuje základní orientaci v problematice metrik a měření podnikové informatiky. Práce je rozdělena do několika oblastí. První část se zabývá problematikou informační společnosti a informací. Druhá část mapuje vývoj podnikových informačních systémů (PIS) a jejich typy z hlediska způsobu pořízení. Popisuje současný stav dané oblasti a uvádí některé vyhlídky do budoucnosti. Třetí celek, dekompozice PIS, se zabývá dvěmi složkami PIS, kterými jsou lidé a ERP systémy. V případě lidí uvádí jejich vlastnosti, u ERP pak vlastnosti, skladbu a popis funkcí jednotlivých modulů. Čtvrtá, poslední a nejrozsáhlejší část, přibližuje problematiku měření IS/IT. Konkrétně jsou uvedeny problematiky měření nákladů, přínosů. V závěru je popsána problematika úzce provázaná s měřením a řízením IS/IT. Práci je vypracována metodou rešerše informačních zdrojů a doplněna o závěry ze studia příslušné literatury.
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Personal Activities of Manager
Král, Matěj ; Fejfarová, Martina (advisor) ; Venclová, Kateřina (referee)
The bachelor thesis deals with personal activities of a manager, with which is a manager encountered on daily basis. The aim of this bachelor thesis is to review the personal activities of a manager of a consumer electronics retail store, Electro World, and after review of these activities to propose improvement measures.
The thesis consists of two parts, theoretical and practical part, where the theoretical part summarizes the main personal activities. In the following practical part is briefly introduced the company and subsequently analyzed individual personal activities of a manager in this company. The analysis was performed based on personal interview with the manager and questionnaire survey among employees. In the final part of the thesis are the results evaluated and an improvement measures are suggested.
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The Importance of Motivation for a Leadership
Podhajská, Zuzana ; Horáková, Jana (advisor) ; Pavla, Pavla (referee)
Presented diploma thesis follows up a theme of employee motivation as one of the means of leadership practice. First theoretical part is focused on management theory, leadership proceeding from management practice and it presents how to motivate employees so they would work more efficient and satisfactory for an employer and for themselves.
At the end of the theoretical part there is a brief introduction of business organisation itself, its structure. There are presented different types of organisational structure and types of leadership.
Practical part follows with an issue concerning motivation of employees in a case study of practice in a specific company. It shows how employees are motivated and how this specific company uses motivational tools. Employees were all addressed in an anonymous questionnaire to give their opinion about this practice. The form contained questions about employees position in a company structure, their satisfaction or dissatisfaction with this position and what is their motivation.
Based on the questionnaire the evaluation of main research thesis was made and concluded into recommendation for the company so the motivation of their employees would be as effective as possible as well as they would feel needed on their position and thus stay loyal to the company.
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The System of Performance Appraisal and its Implementation to Practice
Málková, Lenka ; Kocianová, Renata (advisor) ; Šerák, Michal (referee)
This bachelor thesis deals with the system of performance appraisal and its implementation to practice. A good performance appraisal system is one of the key requirements for effective human resources management. It provides its company with information about the employees performance, their work potential and development needs. A performance appraisal can be a tool of fair reward based on each employee's performance. However, all the above mentioned requires meeting one basic condition, i. e., conducting appraisals is a duty of all managers being fully supported by the company's HR department. This bachelor thesis provides information that could be used while implementing the performance appraisal system in any company. It deals with the relation between the performance appraisal and work performance management, with the appraisal objectives that determine the direction of the appraisal concept and performance appraisal criteria. It gives the overview of used and effective performance appraisal methods that are an integral part of each appraisal system. The thesis further specifies performance appraisal outcomes that influence other human resources processes. A part of the thesis deals with implementing of the performance appraisal in the company, its requirements, principles and an implementation...
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Threats and Opportunities for the selected company
VARGOVÁ, Vendula
The main aim of the thesis was to uncover opportunities and to identify threats for the selected company and offer the firm use of the information obtained. In the theoretical part of the thesis I used the information to perform a situational analysis and further analysis of the methods of marketing environment and SWOT analysis. To determine the opportunities and threats in the practical part of my thesis, I chose Československá obchodní banka, a. s. , which operates as a universal bank in the Czech Republic. SWOT analysis was used for these purposes. Before performing a SWOT analysis it was necessary to first develop an analysis of the marketing environment of the company. I used STEP analysis to analyse the company's macro environment. The bank's microenvironment was evaluated using Porter's five forces model analysis, and to analyse the company I made financial analysis of selected economic data and financial ratios from the annual reports for the period 2010 up to 2014. The SWOT analysis that was performed uncovered the following opportunities: population growth, an increasing number of households with a personal computer and Internet connection, smart banking development and interconnection of distribution networks. The most significant threat to the bank is growth in rivalry among competitors, increased bargaining power of customers, threat in the form of substitutes, the end of the contract with Česká pošta and the planned transfer of Česká pošta to a franchise. To achieve the objectives of the work, I suggested to the bank the following recommendations: specialized products for children and young adults with public campaign events, as well as alternative distribution channels, virtual Video Banker and virtual branches, competition and poll applications on social networks, Smart banking development, interconnection of distribution networks and merging brands. In terms of threats I recommend reducing the fees for account maintenance, increase the interest rate on accounts, create questionnaires regarding clients who close their account, higher commissions on sales and investments for Česká pošta, and last but not least, benefits and training for employees of Česká pošta.
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