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Objednávkový server Urči cenu menu
Budínková, Jitka
Budínková, J. Ordering portal "Urči cenu menu"("Set the price of menu") Bachelor thesis. Brno: MENDELU in Brno, 2014 The bachelor thesis deals with issues of an online ordering portal. Aim of the thesis is to form proposals leading to improvement of system used by portal "Urči cenu menu"("Set the price of menu") and based on current situation of the portal and outcomes of a marketing survey to suggest solutions that will lead to improvement of this system. The thesis is divided into two parts -- theoretical and practical. The theoretical part describes and explains basic concepts of marketing, Internet, internet marketing and group buying. In the practical part, the portal itself is described and improvements of the system are proposed based on a questionnaire survey and structured interviews.
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Rating Model for the Internal Assessment of the Creditworthiness of Customers
Vaňková, Leona ; Kotěrová, Monika (referee) ; Kocmanová, Alena (advisor)
The object of the following Diploma thesis was to design and test a simple and well-arranged credit tool – a Rating Model (further Model) which could be used as a preventative measure in credit policy. This rating model was designed in order to make the work of the Credit Risk Management sub-department and Rating Committee of KORADO more effective and at the same time to make more effective use of currently available internal and external data. Should the Company decide to use this Rating Model, a minimum of additional expenses would be incurred. The reader of this work will gain theoretical knowledge regarding financial analysis, credit management and fuzzy logic which is used in the calculation of a Total Rating. He/she will become acquainted with the major external agencies providing rating evaluations. As well, the reader may apprise the theoretical Rating model, including its practical use on four domestic and four overseas customers of KORADO. In conclusion there is an implementation of the Model, including a time schedule, an implementation team proposal as well as a budget of implementation and utilization costs.
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The budgetary allocation of taxes to municipalities
Dolistová, Monika ; Krbová, Jana (advisor) ; Peková, Jitka (referee)
The main target of this dissertation is to analyse the impact of legislative changes to the budgetary allocation of taxes to municipalities in last years with a focus on the reform of January 2013 for different types of municipalities according to their population. One of this thesis objectives is also to suggest recommendations for the future budgetary allocation of taxes on the basis of this analysis. Theoretical part defines basic concepts in the area of municipalities income and looks into the theory of fiscal federalism.The second chapter of the theoretical part concerns itself with the detailed analysis of the development of the budgetary allocation of taxes until 2013. The practical part is constituted by the prediction of the Ministry of Finance of the Czech Republic and is followed by an analysis of shared taxes in selected municipalities of South Bohemian Region and their development. On the basis of this analysis, the impacts in selected municipalities are analysed and possible recommendations are specified for the future development of the budgetary allocation of taxes.
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Optimization of costs in transportation company JOLLY trans, s. r. o.
Válek, Libor ; Novák, Radek (advisor) ; Rathouský, Bedřich (referee)
The Master´s Thesis deals with analyze of total costs in transportation company JOLLY trans, s.r.o., where these costs are divided into operational and financial. This thesis is preparing data for a pricing of the transportation. Operational costs are divided into salary for driver, fuel and much more, there are a lot of hidden charges, that affect the final price of transportation. Financial costs are one of the highest costs in company accountancy, because this costs include purchase of a truck and semitrailer. This thesis focus on optimization of this financial costs to save the money. Main goal of this Master´s Thesis is to set the minimal price that transportation company is able to offer to the customer to take profits. And then suggest how to cut the costs to realize higher profit.
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Assessment level of leanness in the automotive company
Šimeček, Jakub ; Martínez, Felipe (advisor) ; Mejdrech, Vlastimil (referee)
Lean management is an approach that has made a revolution in a several industries. The measurement of its approach usually deal with quantitative approaches. However, the expansion of this phenomena lacks of qualitative perspective. Therefore, this is new opportunity to explore new metric to determinate the level of leanness of the organisation. This thesis explores new approach to deal with measurement of leanness. Main goal is to analyse level of leanness in the company automotive industry through the ethnography research and propose improvement which increase current state in that company.
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The readiness of banks for the transition to digital banking
Šimek, David ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The focus of this thesis is on the readiness of banks for the transition to digital banking. Its goal is to present current trends that influence development of retail banking, the definition of digital banking and design recommendations for banks for developing the business model based on the analysis of banks competitors, qualitative research with customers, workshop with bank employees and analysis of customers life which will leats to simplification of the life of the customer so that they are ready for the transition to digital banking which will enable them to increase customers loyalty and prevent a decrease in revenues.
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Intellectual property protection by Customs
Drahoňovský, Tomáš ; Uhlík, Milan (advisor) ; Tomáš, Tomáš (referee)
The aim of this thesis is to detect the causes, extent and means of breaching the intellectual property rights, including its negative consequences from the point of supervisory activities of the Customs Administration of the Czech Republic. Also to suggest possible measures to enhance the service and to eliminate any imperfections in the legislative, its abidance or in organization and work management if found. The thesis is divided into two parts theoretical and practical. The theoretical part contains, according to the author, the most important international treaties, conventions and agreements, as well as the European Union law and the national legislation. In the practical part the author states his opinion on the legislation concerning the protection of intellectual property rights, brief classification of the intellectual property rights and it introduces the controlling authority including the Customs Administration of the Czech Republic and its procedures towards the goods that breaches the intellectual property. Furthermore, it presents the statistic data concerning the seized goods. The thesis states the penalties for breaching the intellectual property rights, for both the administrative delicts and criminal offences. It also contains a questionnaire carried out within the Customs Administration of the Czech Republic which purpose was to find out their opinion on the legislation, organization and work management in the field of intellectual property. The results are analysed in the conclusion of the thesis and it presents the imperfections in the areas stated above. The author suggests suitable adjustments to eliminate these imperfections according to his best judgement even though he is not a lawyer. Finally the author reviews the issues mentioned throughout the whole thesis and summarizes the aim of the thesis.
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Customer Relationships Valuation Method
Malach, Jakub ; Vlček, Radim (advisor) ; Fotr, Jiří (referee) ; Tomek, Gustav (referee)
Cílem disertační práce je navrhnout metodu hodnocení vztahů se zákazníky. Mezi hlavní přínosy disertační práce pro teorii Customer Relationship Managementu (CRM) patří: Komplexní analýza současného stavu hodnocení vztahů se zákazníky. Návrh obecných kritérií hodnocení vztahu se zákazníkem popisujících základní složky hodnoty vztahu a jejich ověření. Identifikace a systematizace principů konceptu CRM. Návrh integrace hodnotících procesů do cyklu CRM včetně identifikace principů fungování cyklu CRM. Návrh systému hodnocení vztahů se zákazníky. Návrh obecného předpisu hodnotící funkce, typů oborů hodnot funkce a konceptu dimenze indikátoru hodnoty vztahu se zákazníkem. Návrh obecného a specifického modelu hodnocení vztahů se zákazníky, prvků modelu a determinantů prvků modelu. Návrh struktury procesu hodnocení vztahů. Ověření předpokladů obecného modelu hodnocení vztahů. Ověření hypotéz modifikace obecného modelu hodnocení podle specifických vlastností hodnotící firmy. Návrh manažerského nástroje VMT (Valuation Model Tool) a způsobu jeho praktické aplikace.
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Device Management in the corporate environment in comparison to ITIL requirements
Uhlík, Adam ; Bruckner, Tomáš (advisor) ; Vojtíšek, Vladimír (referee)
The aim of this thesis is to compare the internal processes engaged in device management to ITIL recommendations and to determine the degree of similarity of specific processes with a given framework. Furthermore, this thesis aims to assess the benefits arising from utilization of specific inventory system and specify areas, which could be improved. I reached selected targets through method designed by myself to compare processes. The comparison is made through selected criteria and their weights representing the importance of these criteria. I determined a degree of similarity and areas, where processes do not reach the needs of the framework. Based on the data, it is possible to design and implement the necessary changes for processes to become more effective.
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Effective Use PPC to promote products services on the Internet
Novotný, Ondřej ; Koudelka, Jan (advisor) ; Matějka, Martin (referee)
This thesis titled Effective Use PPC to promote products services on the Internet is focused on traditional systems AdWords from Google, Sklik from Seznam and attribution models in Google analytics. The theoretical part of the history of the Internet, the development of online marketing individual marketing tools forms of advertising. The practical part is divided according to the strategic focus of the campaign. Acquisition, performance and remarketing campaigns. The last part is the comparison of measurement conversions in these systems with Google Analytics. The aim is to propose suitable metrics for evaluating the effectiveness of campaigns, banner ad and according to their strategic focus right perspective on measurement conversions.
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