Original title: Efektivní využití PPC systémů k propagaci výrobků a služeb na internetu
Translated title: Effective Use PPC to promote products services on the Internet
Authors: Novotný, Ondřej ; Koudelka, Jan (advisor) ; Matějka, Martin (referee)
Document type: Master’s theses
Year: 2016
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: attribution models; online marketing; PPC; atribuční modely; online reklama; PPC

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/53208

Permalink: http://www.nusl.cz/ntk/nusl-262158


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-01-04, last modified 2022-03-03


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