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Corporate Social Responsibility in Czech companies' practice
Košťáková, Pavla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis represents the complex view of the corporate social responsibility (CSR) concept and above all describes the practical use of CSR by the Czech companies. The first part contents the introduction to CSR and information concerning global and european initiatives related to CSR. The second chapter creates the fundamental part of this thesis and is focused on the situation in the Czech republic, awareness and attitude of Czech public and companies to CSR and first of all it includes the analysis of CSR practiced by Czech companies, which is based on the surveys carried out in the Czech republic in connection with this topic. The conclusions of the second chapter are consequently verified on the practical example of two companies. Here two very different companies are confronted - big company involving the foreign capital (part of foreign TNC) and small originally czech company.
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Meaning of the Teaching Assistant at the Elementary School
Hejduková, Petra ; Kargerová, Jana (advisor) ; Stará, Jana (referee)
This study opens the question of the teaching assistant at the mainstream Elementary schools. It is focused on the role of teaching Assistant in respect to the teachers, the representatives of the school management, pupils and teaching assistants it selves. The core theoretical interest of this study is to describe extensively this position deployed in the Czech Republic Educational System through the inclusive education. The empirical part includes the entire philosophy of employment such a position at the chosen mainstream schools. It survey teaching assistant work while using the form with the open questions for the teachers and teaching assistants, semistructured interviews with the representatives of the school management as well as with the pupils with statements of special educational need. The outcome of the master's project comprise all the conceptions of deployment of the teaching assistant into the Elementary schools and brings the evidence of the usage and benefit of this position.
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Between Prague and Vienna. Hermann Bahr and J.S. Machar and the spaces of (Central) European Modernism
Kostrbová, Lucie ; Brabec, Jiří (advisor) ; Fialová, Ivana (referee) ; Vojtěch, Daniel (referee)
This thesis deals with the relations between Czech and Viennese literary modernism during the 1890s, key amongst which were the contacts between Hermann Bahr and J. S. Machar. The contextual underpinnings, nature and significance of these relations are analysed in two monograph chapters. Chapter One focuses on the formation and transformation of Bahr's modernist programme as it moved between Berlin, Paris and Vienna, and an analysis is made of the programme keywords (Nervenkunst, Nervenromantik, Überwindung des Naturalismus, die Moderne, das gute Europäertum, Entdeckung der Provinz), which from the early 1890s found a response among Czech critics (e. g. F. Zákrejs, J. S. Machar and F. V. Krejčí). Bahr's conception of Viennese modernism and Austrian culture and the programme of the Die Zeit review were substantially influenced by Parisian experiences of the plurality of artistic production. Chapter Two follows developments in the work of J. S. Machar after he moved from Prague to Vienna in 1889. Machar's experience in Vienna is analysed in texts of various genres (lyric poetry, correspondence, autobiography, polemics and essay writing) and on the basis of his varying literary and intellectual contacts, while attention is paid in particular to his relationship with Jaroslav Vrchlický and T. G. Masaryk. A...
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Principles and problems of the geographic study of landscape
Kučera, Zdeněk ; Chromý, Pavel (advisor) ; Jeleček, Leoš (referee) ; Hynek, Alois (referee)
Z. Kučera: Principy a problémy geografického studia krajiny 6 Abstrakt Principy a problémy geografického studia krajiny Krajina je jedním z klíčových geografických konceptů. Nicméně její definici nelze považovat za zcela ujasněnou a stává se proto předmětem diskuze. Současný geografický výzkum krajiny je výrazněji rozdělený mezi humánní a fyzickou geografii, resp. přesněji kulturní geografii a krajinnou ekologii. Obě tyto disciplíny se dnes v geografii rozvíjejí, byť třeba v odlišných geografických a oborových kontextech. V otázce definice krajiny však spolu velmi málo komunikují. V posledních desetiletích se krajina navíc stala vedle geografie součástí výzkumného zaměření mnoha dalších vědeckých oborů. Což je vývoj, který k vyjasněnosti její definice příliš nepřispívá. V práci je diskutována role geografie ve výzkumu krajiny, jsou srovnávána různá pojetí krajiny v geografii a učiněn pokus o formulaci souhrnné definice krajiny. Nakolik se diskutované přístupy doplňují či rozcházejí? Jsou neslučitelné, nebo je možné vymezit jednu geografickou disciplínu zvanou "geografie krajiny"? Abstract Principles and problems of the geographic study of landscape Landscape is one of the core geographic concepts. However, its definition can not be regarded as absolutely clear. Thus it is the subject of discussions....
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Current Trends in Staff Development and Education Methods As a Part of Human Resources Management in Social Facilities in the Region of Hradec Králové.
ŠÍPKOVÁ, Lada
The term of ``management`` is hardly ever used in social sphere in the Czech Republic. Social work is provided by institutions of various statutes so the approach to management opportunities and needs must be different. Human resources management represents current conception of personnel work and is considered to be a significant part of management which could be a key factor of organisation achievements. ARMSTRONG, M. speaks about human resources management as a ``strategically and logically elaborate approach to management of the most important item, people who work in the organisation and contribute to achieving its objectives both individually and collectively`` (2). Progressive organisations pay special attention to further education of their staff as a part of personnel management. Education and development plays an important role in organisation and its flexibility, it becomes lifelong activity. Organisations take an active part in this process and organise a lot of educational courses which are based on a number of different methods. The aim of this work consisted in finding development and education methods which are used in social facilities in the region of Hradec Králové. The research part of the work is based on questioning methods, particularly questionnaires and guided interviews. The study group of people was formed by management, personnel officers and staff members of social facilities in the region of Hradec Králové. The thesis should help spread information about current methods used in staff development and education as a part of human resources management.
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Accounting for products of Financial Markets department at ING Bank
Mudrochová, Petra ; Vašek, Libor (advisor) ; Procházka, David (referee)
The banking industry is without a doubt one of the most innovative segments. Its products are continuously evolving with the advent of new technologies, globalization, competition and regulation. IASB attempt to capture what is happening to modify IFRS. On the other hand bank's lobbying actions can also be seen on countless amendments to International Accounting Standard on financial instruments. Therefore, IAS 39 has become difficult to understand, apply and interpret and thus IASB developed a new exposure draft IFRS 9. This diploma thesis compares Czech Accounting Standards, IAS 39 and IFRS 9 for derivatives, bonds and repurchasing agreements, focusing on their different classification, the concept of fair value and own credit risk. The practical part is based on products of Financial Markets department at ING Bank. Finally, it outlined the latest developments in the convergence process between IFRS and U.S. GAAP relating to the issues described.
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Time in Film. Comparison of the Conception of Jan Mukařovský and Gilles Deleuze
Kadlecová, Vladimíra ; Fišerová, Michaela (advisor) ; Michalovič, Peter (referee)
The topic of my diploma thesis is a comparison of speculation about a film from two perspectives. Firstly, it deals with the approach of Jan Mukařovský, a Czech structuralist, who was one of the first in the Czech context to explore the time concept in a film. Secondly, it considers the approach of Gillese Deleuze, who was accredited with the new view on the time-image in a film, however, much later than Jan Mukařovský. The aim of the paper is to explain the way the approaches of Mukařovský and Deluze relate to other approaches of thinking about time in films, the influence of other concepts of their time that they both theoretically based their views on, as well as specifying the films that became the starting points of exploring the time in films. The method of comparison is divided into three aspects, as three comparison levels.
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Business Intelligence in MS Dynamics AX 2009
Hubáček, Filip ; Pour, Jan (advisor) ; Derfler, Václav (referee)
The subject of the diploma thesis entitled "Business Intelligence in Microsoft Dynamics AX" is to analyze the functionality of the ERP system Microsoft Dynamics AX 2009 in the area of Business Intelligence and Reporting with the reflection of the current market position of the company. The goal is to set the basic definition of the relationship between ERP and Business Intelligence systems, further defining the possibilities of MS Dynamics AX in BI in the terms of their practical use and also to describe the fundamental technological aspects. The aim of the work is evaluation and definition particular steps during implementation based on methodology MS Sure Step 2010 together with description of deployment process. As a reflection of insufficient coverage of some of the areas is mentioned solution of the company Circon Circle Consulting. Also is realized proposal for BI for AX cost accounting module, including designing data mart, ETL and report with respect to specifics, such as the parent-child hierarchies and many-to-many relationship between fact tables and dimensions. The contribution of this work is mainly evident for the consultants of the system, to who is provided insight into the important and for users attractive functionality and also is offered possible implementation process. Technically oriented readers may appreciate the solutions for Cost Accounting and potential approaches to the concept of data mart or other areas where they meet the above-mentioned aspects.
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Marketing communication of Fairtrade
ZOUDUNOVÁ, Veronika
This thesis focuses on the way of communication between the concept of fair trade and Fairtrade products on the market in the chosen company. The focus of the work is to reveal previously used marketing communication tools of Fairtrade brand in a selected company and then to propose changes to improve these tools. The work consists of two parts. The theoretical part includes a basic explanation of the concept of marketing, marketing communication and the fair trade itself. In solving the practical part a controlled depth interview with an employee of a selected company was used with a subsequent analysis of the websites, which were used to gain information about the tools as well as the range of Fairtrade products. Based on the results of the analysis was conducted testing of usability of the websites and analysis of the keywords. This led to obtaining the opinion of the potential customers on the quality of on-line communication as it is the main tool used for marketing communication. The results of the testing and analysis of words were used to compile SWOT matrix analysis that shows the strengths and weaknesses of the company, opportunities and threats. The conclusion suggests changes that resulted from the analyses used. They relate to the completion of the web site of Fairtrade company and creating a mobile application that would mean the use of a new marketing communication tool.
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