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Online Marketing Communication
Krůta, Pavel ; Pilař, Ladislav (advisor) ; Balcarová, Tereza (referee)
In the world of internet, there is increasingly growing importance of online marketing, which is necessary for the existence of the company, therefore the submitted work deals with on-line marketing communication for the e-shop with aim to increase the competitiveness of the selected e-shop on the market.
The concept of the work is based on processing the theoretical part, where is explained the meaning of marketing promotion and marketing communication including used marketing tools. This is followed by a practical part, where the task is to analyze the current state of on-line marketing communication of Lilian.cz e-shop, which is engaged in internet sales of Czech caring cosmetics. For this purpose the marketing tools for on-line promotion are subjected to research, on the basis of this research are selected tools, in which the e-shop has weaknesses or which are not used yet, although it would increase its level of promotion on the internet.
On the basis of this information is created a suggestion of on-line marketing communication, which would rectify identified shortcomings, expand portfolio of yet utilized online marketing tools and thus improve the position of the e-shop among others on the internet.
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Change trajectories of wood pastures using landscape metrics
Štěch, Petr ; Skaloš, Jan (advisor) ; Pavel, Pavel (referee)
This work is processed in a form of study on a topic of description of change trajectories in a historical development of woody pastures in selected areas of Moravian Silesian region and Olomouc region, Czech Republic. There were chosen 6 cadastrals of stable cadastral in the study areas. These were studied for the change trajectories between the 19. and 21. century. The analysis were processed in geographic information systems with usage of landscape metric methods. The main goal of this work is description, interpretation and explanation of change trajectories of woody pastures in studied areas. This work also shows the interactions between changes in the landscape and the character of the landscape.
The first part discusses definitions and descriptions of woody pastures in general and also brings the newest information of the studied topic. The main part of this work is the study itself.
The main benefits of this work lies mainly in describtion of the changes in development of the woody pastures in the studied areas. The information and data obtained may contribute to better understanding of the ways of historical development of woody pastures. Obtained data will be used for future studies on a level of whole Czech republic.
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The use of unmanned aerial vehicles in agriculture.
Starý, Karel ; Kroulík, Milan (advisor) ; Petrásek, Stanislav (referee)
Unmanned aerial vehicles has been a fast developing field over the last couple of years Farmers have been trying to take profit from this development and are interested in various options of applications. Demands on the area of agricultural production have been increasing, especially higher effectivity and the economical aspect of production are in focus. Farmers seek for the information about crop statuses and cattle in pursuit of economical rentability and enviromental sustainability. Due to this awareness farmers can take measures to reach economical profit. In the form of literature review the thesis describes construction types, their power options and the suitability for particular application is evaluated. Furthermore, scanning varieties and particular examples of applications are mentioned.
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Service Quality Management
Novotná, Nela ; Kala, Štěpán (advisor) ; Pavel, Pavel (referee)
The bachelor thesis deals with the quality assessment of a provided service. It is focused closely on providing a service of public transport in a particular city. The thesis uses methodological approach in marketing research of quality of services. It is based on the study of secondary data from sources of the service submitter and also from the publicly available information. Based on the analysis of acquired information, the way of acquiring primary data from consumers is determined. A questionnaire and a guided interview had been chosen as the way of inquiring the representative of transporting company. The questions in both processes of primary information acquisition were built on the transporting company quality standards. The assessment of provided service was carried out from the acquired information and the corrective actions were recommended. The corrective actions will lead to an improvement of the quality of the provided service.
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Employee Appraisal System
Tatíček, Antonín ; Tichá, Ivana (advisor) ; Pavel, Pavel (referee)
Summary
The subject of this thesis is the issue of employee evaluation in selected company. The theoretical part is focused on the findings of the evaluation of workers and draws from literature. It presents each method of employee evaluation, their advantages and disadvantages, and other determinants of employee evaluation process, such as objectives, evaluation criteria, its progress or errors that may occur. The practical part deals with research in a particular company. The source of information was an interview with a specialist human resources department area manager and a questionnaire survey among employees of company. According to the results of the survey is analyzed the current situation, functionality and satisfaction with the system. At the end of the thesis, after analyzing the information gathered, recommended concrete steps to improve the evaluation system in the company.
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The Issue of Misrepresenting the Information in the Accounting and the Manipulation with Accounting Reports - Creative Accounting
Samuhelová, Šárka ; Kuchařová, Ivana (advisor) ; Hana, Hana (referee)
Creative accounting is a summary of all practices which distort the company's financial situation, and is associated with almost every accounting fraud. This application is designed to misrepresent the financial reports and bring the desired result, it is not simple and requires proficient professionals who work on their practices using accounting regulations, legal or illegal steps to enable them to cheat in accounting.
The thesis deals with a case study of financial statements manipulation, which are divided into three steps depending on the severity of manipulation and their subsequent penalties under the Accounting Act no. 563/1991 Coll. and the Criminal Code no. 40/2009 Coll. The main objective is to answer the questions of the impact and manipulation of financial statements between the selected companies on the amount of income tax and influencing their financial situation after the performed manipulation.
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The position of women in the labour market.
Moskalová, Natalija ; Světlíková, Daniela (advisor) ; Klára, Klára (referee)
The thesis deals with the position of women in the labour market, describes the most obstacles women encounter in the labour market and offers possible solutions. The main objective of the thesis is to analyse the position of the women in the labour market, to define each notion related to discrimination, to recognize the factors that influence it and to find out the differences in remuneration of men and women. Further on, the thesis would like to approach the question if women are still more discriminated on the ground of the sex or whether the society manages to eliminate the discrimination of women thanks to the measures adopted.
The thesis is divided into three parts. In the theoretical part of the thesis the legislative adaptation is being introduced, and it presents the effort of the state to eliminate the unequal approach towards women. The thesis analyzes the existing legal regulations of the discrimination law abroad as well as in Czech legislation. Some of the basic concepts linked to the given topic are explained, e.g. equality, positive measures and equal treatment. Another section of the theoretical part deals with discrimination, its forms and variations, discrimination on the reasons of sex and the ways of how to protect oneself from discrimination. In the theoretical part the method of analysis of information sources is used based on research literature. In the practical part of the thesis two ways of questioning are used. The first research method is a structured questionnaire in a form of a standard written questionnaire. A selected group of people is questioned to say their opinion on the given issue. The second investigation is done in a maneuvered interview with the respondents of the first questioning form, based on the prepared set of questions. The last part of the thesis elaborates the results of the research and draws the conclusions from these. Each question has a graph showing the results of the analysis followed by an exact description and explanation. The conclusion of the thesis provides a compact resume of the forms of protection which the discriminated person can use to avoid discrimination or for defense.
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Tourism development in Czech Switzerland region
Brabencová, Kateřina ; Havlíková, Michaela (advisor) ; Alena, Alena (referee)
The topic of thesis is development of tourism in the region Czech Switzerland. The theoretical part deals with the processing of basic tourism information obtained on the basis of literature. The practical part was prepared on the basis of a field survey through a questionnaire based on a random method. For this survey, through open, semi-open and closed questions, obtain a picture of the actual demand and requirements of individual visitors. The results formed the basis for the determination of individual proposals for possible solutions for the development of tourism. Part of the proposal has been drawn up, the example calculations.
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Role of regional product in regional development
Moravová, Petra ; Varvažovská, Pavla (advisor) ; Miloš, Miloš (referee)
The aim of this work is proposal of possibilities how to use regional products for regional development, to strengthen togetherness and cohesion with the given region together with an emphasis on identity and cultural heritage. This work compares regional products in two specific areas of different countries , Klatovsko in the Czech Republic and the Pays du Revermont in France. The work characterizes a particular environment, the role of regional organizations, the definition of quality, certification of origen and labeling local traditional foods. A quantitative and qualitative survey shows that interest in traditional product by consumers is high and obvious connection between the consumer, regional product and particular region. National pride and the importance of protecting of cultural heritage has showed to be one of the priorities of our epoch. The results of this work eneble practical utility. They can be useful information and base for municipality of city on issues of other development of the region and cooperation in various areas within the national and international level.
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Design of Evaluation System for Staff
Herboltová, Jana ; Macák, Tomáš (advisor) ; Jana, Jana (referee)
The thesis is focused on the evaluation system of employees in a given company. The aim of the thesis Design of evaluation system for staff is to analyze and evaluate the existing evaluation system of employees in a given company and on the basis of facts to propose measures aimed at optimizing the evaluation system. The first section summarizes the theoretical basis based on the literature review. The basis for the processing of the first part is an interpretation of scientific literature related to the topic. In the second, practical part is presented to a company. Subsequently summarizes the analytical findings, based on empirical research and available information gained from studying internal documentation. At the end of the comparison of theoretical and practical knowledge and is designed evaluation system employees of the company. The proposed system is evaluated in terms of cost, time and attention is drawn to the potential risks that could accompany the implementation of the project.
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