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Specifies of the process of creation media celebrity in tabloid media
Budai, David ; Klimeš, David (advisor) ; Nečas, Vlastimil (referee)
This thesis deals with process of creating an artificial celebrity in Czech media context. It demonstrates that it is possible to make an unknown person famous and to become a celebrity who attracts media attention. First two chapters define a celebrity as an institution, its primary social functions and also its origin and creation. Third chapter describes Czech tabloid media market and its changes in last few years. Furthermore, it explains reasons why there is need for new celebrities. Forth chapter analyses in detail conditions that lead to creation of new artificial celebrity. Moreover, it defines a process of such creation and routines used by Czech media to cover celebrities. Last chapter shows a case of Ornella Štiková who was not even publicly known before she became a celebrity. After becoming celebrity, she attracted attention of all main Czech tabloid media. This media interest lasted (including short falls) almost for two years. Such a period is longer than average. As a part of this thesis, the author made a series of interviews with media experts, significant tabloid media professionals and insiders of Czech showbyznys. The main aim of this theses was to obtain knowledge of how Czech media works and how they communicate directly with celebrities. These interviews enrich this thesis...
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The Architecture of Fun
Lysenko, Mariya ; Pospíšil, Jan (referee) ; Mléčka, Jan (advisor)
Nowadays the evolution of civilization gives us the opportunity to have more and more free time and fun is taken as just like one of the opportunities how time can be used. Architecture going to be only a tool for developing and promoting business within amusement parks. But how does entertainment affect us? Do we need have fun? And what else can give a person a symbiosis of joy and architecture? The aim of this work is to analyze the problem of relations between fun and architecture and suggest a solution in a specific architectural intention.
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Návrh interiéru čokoládovny
Mošaťová, Patrícia
Purpose of the Bachelor thesis was interior proposal of chocolate shop or chocolaterie. Chocolaterie is place for selling and consuming of cakes and lots of different chocolate products and organization of workshops. This area is connected with relax and culinary experience for customers. In the first part, the author focused on chocolate from beginning until today. Author approached also development of chocolaterie and patisserie. In the second part, author deals with general requirements of chocolaterie. The last part is dedicated to the proposal of chocolaterie and entire design.
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From cabarets to concert scene (between 19 and 20 centuries)
Kotalová, Anna ; Kalfiřtová, Eva (advisor) ; Müllerová, Eva (referee)
The aim of this thesis was to describe the history of five cabarets located in Pairs district called Montmartre - Chat Noir, Lapin Agile, Moulin Rouge, Folies-Bergére, Bobino and Olympia. The first plan was to line up cabarets chronologically and be mostly focused on their development changes - Folies-Bergere (1869) - Bobino (1973) - Chat Noir (1881( - Moulin Rouge (1889) - Olympia (1893) - Lapin Agile (1903). On the other hand, during the research, we found out that it would be better to line up cabarets due to different criterions - if they are still running, if they keep their typical cabaret atmosphere or changed to the music-hall, and if they have enriched French culture. Family atmosphere was typical for the first French cabarets. They were places where people could meet each other, drink and eat. During the time cabaret became popular place for the rich public and tourists. The big inspiration for cabarets were modern music-halls from England, however, visitors were still able to drink, eat or just meet their friends there. Typical for the program was chanson which is one of the main functions of cabarets during these days as well. In the district Montmartre, there used to be 5 cabarets - whose we examined in this thesis. On the contrary, nowadays everything is different. Cabaret Chat Noir...
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Revitalization of Film studios in Zlín
Kolbábková, Martina ; Kopáčik,, Gabriel (referee) ; Sátora, Josef (advisor)
The thesis is focused on the revitalization of the Zlín film studios, with maximum respect for the principles of the investor, using the area in the long term. Idea thesis consists in consolidating the roots of film history, familiarity with film themes and issues for every generation. It also ensures that the area live 24 hours a day. For this reason, in the area of proposed areas not only public facilities, manufacturing, sport but also areas for housing. Campus should become a place where everyone would like to return, whether for entertainment, recreation, leisure and entertainment
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Teambuilding program for specific group
Haftaňak, Miroslav ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
This bachelor thesis deals with a teambuilding program for a specific working group. More precisely, with its creation and with its piloting on a group, similar to the target group . The thesis has two parts. In the theoretical part, the thesis deals with the analysis of the term teambuilding, history of teambuilding and current trends and activities in teambuilding. The practical part of the thesis deals with the creation of the program itself, the creation of particular activities and the realizacion of this program. Key words: teambuilding, experience, outdoor, group, work team, communication, confidence, entertainment
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The Possibilities of Using Computer Games for Improving Business Function
Kadeřávek, Jakub ; Pecinovský, Rudolf (advisor) ; Vondráček, Martin (referee)
The study addresses gamification and the implementation of gamification in a company with the goal to improve the efficiency and motivation within the company. The purpose of this study is to introduce the topic of gamification, evaluate the current status and discuss its opportunities in terms of employee's efficiency. In order to do so, the characteristics of games and computer games specifically are defined, followed by an explanation of their main principles and mechanisms. Afterwards the author introduces the basic concepts of motivation and psychology, which are necessary for understanding the core characteristics of gamification. Based on these findings, the next chapter describes gamification, starting with its history, the evaluation of the current status and a discussion of opportunities and improvements for the future. Furthermore, the main characteristics and mechanisms of gamification are described and explained on specific business cases. Last but not least, an application for gamification is developed with the goal to increase the productivity and motivation of employees in a coffee shop. This application was developed solely for the purposes of this thesis.
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The end of Wetten dass...? The dialogic analysis of an entertainment show
Morozová, Veronika ; Bednařík, Petr (advisor) ; Šoltys, Otakar (referee)
This master's thesis presents the dialogical analysis of the German TV show 'Wetten, dass...?'.The main target is to analyse the internal as well as the external dialogical structure of two Wetten, dass...? shows. The internal structure is based on the dialogue between the showmaster and his guests. On the other hand, the external one is based on the dialogue between the showmaster and the audience. The purpose of this master's thesis is to show how each showmaster is trying to interact two groups of people as well as to analyse if there is a difference between both of them. The theoretical part of this thesis defines the term 'TV entertainment' and describes different types of dialogues. It is also focused on the show Wetten, dass...?, on its concept, each showmaster, audience raking, criticism and other competition. The practical part describes two chosen Wetten, dass...? shows in terms of their dialogicity. The main point is the showmaster, who is trying to act dialogically in relation to his quests and audience. Keywords Entertainment, entertainment show, dialogue, Wetten, dass...?, audience, showmaster, broadcasting
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Interview On the Topic of Science by Marek Eben and His TV Show Na plovárně
Lichnovský, Tomáš ; Štoll, Martin (advisor) ; Osvaldová, Barbora (referee)
Marek Eben is a phenomenon in the role of TV show Na plovarne presenter, which we have observed for nearly 20 years in Ceska televize's broadcast. The talk show, atypical by its form, is unique not only in terms of choice of guests, but especially by Eben's interview style. How does he present a specific group of guests who come from academic environment? And how many scientists have already visited popular "Plovarna"? The following bachelor paper answers these questions and other issues. The theoretical part is opened by explication of interview as a journalistic genre and puts stress on the area of terminology, typology and authorization. Concurrently, the author pursues the utilization of interview in different kinds of television programs and with some overlap into next chapter, containing the Na plovarne show's characteristic and Marek Eben's profile, he points out controversial aspects of designation "talk show". The practical part of the paper is based on quantitative and qualitative comparative analysis of selected show's episodes. In the last chapter, the author presents the research results concerning the rate of science popularization in the show - firstly in terms of academic guests number, secondly from the number popularized science branches point of view. He also defines Eben's...
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