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The Problems of Visual Content on Social Networks: An Analysis of User Filters Implemented on Instagram
Huněk, Filip ; Láb, Filip (advisor) ; Štoll, Martin (referee) ; Silverio, Robert (referee)
Bibliographical Reference Hunek, F. (2019). The problems of visual content on social networks: An analysis of user filters implemented on Instagram. Prague, 2019. p. 123. Dissertation thesis (Ph.D.) Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism. Lecturer: Doc. Mgr. et MgA. Filip Lab, Ph.D. Abstract In this dissertation, I am mainly focusing on photographic social network Instagram. It is the photograph that plays a crucial role in shaping the awareness of one's own identity and belonging to a community. Through photographs, on the one hand, we perceive the world and store our individual (Van Dijck, 2005) as well as our collective memory (Pink, 2011). On the other hand, photographs serve as a means of self-expression (Tinkler, 2008). Moreover, today's time is greatly fragmented, discontinuous, and episodic, which, on the other hand, leads human individuals to constantly legitimize themselves as unique and authentic individuals (Bauman, 2002). Furthermore, this constant communication via photographs requires a continual adaptation to the media messages, which puts an increased emphasis on visual communication as a field of social sciences, tightly connected to media studies. In short, the main goal of this dissertation is to introduce an analysis...
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Visual Perception in the Work of René Magritte
VANDERKOVÁ, Andrea
This work provides a detailed analysis of three works by René Magritte based on the theoretical background of Visual Culture Studies and Semiotics. Since these disciplines still need to be better established in Czech research, the first part of the thesis is devoted to creating of theoretical background relevant to the interpretation of Magritte's works. In addition to this part aiming at the issue of human perception of images in general, the thesis also deals with the interpretation of selected works and the dynamics of the relation between word and image that had influenced Magritte's work. Based on the interpretation of Magritte's work, I try to illuminate the ways in which we perceive images and evaluate the world through them.
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THE COMMUNICATION THROUGH AN IMAGE
Bělochová, Vendula ; NOVÁK, Vladimír (advisor) ; SMOLÍK, Robert (referee)
The author of this thesis is concerned with the theme of a visual image, the language of an image and the communication through an image. The theme of this thesis applies to the performance Veduty (authors are Vendula Bělochová, 3rd year, SC ALD, Jan Tomšů 2nd year, SC ALD), where the spectator and the performer together create an image as a visualization of their nonverbal dialog. The author of the thesis uses the analytic method of Roland Barthes to examine the possibilities of reading the image of the performance and name the linguistics phenomenons of the image. The language is signed as poetical. The result of the communication between two participants of the Veduty is considered to be a collective visual poem.
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Vizuální komunikace ve veřejném prostoru
Serenčko, Igor
The development of human society brings with it a constant increase in the amount of information that one has to deal with every day. The rhythm of society in cities has accelerated to the maximum. Cities are no longer able to regulate the amount and quality of information and advertising affecting events in public space. The article deals with theoretical approaches dealing with the topic of public space and outlines the methodology of future research in order to find possible solutions using qualitative research. The anticipated innovations could serve both for further research and for the wider professional public.
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Photography in the Service of Journalism: A Social Semiotic Analysis of the Winning Pictures of Czech Press Photo (2006-2015)
Patáková, Veronika ; Řehořová, Irena (advisor) ; Fišerová, Michaela (referee)
This thesis deals with visual communication in the form of photography. Explaining the theories of Roland Barthes and Vilém Flusser we point out the tight relationship of this medium with reality that obscures its constructive character. The witness role of photography seems to be essential in the context of journalism, where we are offered a story by the pictures that is however mistaken for reality itself. The thesis tries to present practices of media discourse that make us perceive an event as newsworthy. It draws on the theory of news values and the methods of social semiotic analysis and applies these to the winning photos of the contest Czech Press Photo (2006-2015). We highlight the semiotic resources used in the meaning-making process in relation to each picture. The results show that the preferred constructed news values are negativity, aesthetic appeal, proximity and personalisation and that the winning photographs mostly strengthen their semblance of being strictly informative.
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Digital diplomacy and corporate identity of state administration of the Czech Republic
Gonšenicová, Jana ; Mikeš, Jiří (advisor) ; Peterková, Jana (referee)
This diploma thesis focuses on a very modern part of public diplomacy and state communication concerning digital technologies and online information transmission using Internet tools. Digital media is currently the most effective way for all countries to reach out to the general public and build their positive image. It is therefore necessary to underline the national identity as such, because it is key to effective foreign policy and the achievement of its goals. This is inevitably linked to the corporate identity, which is one of the most important tools for this purpose. The practical part is devoted to issues of corporate identity of the state administration and the Czech Republic abroad. The aim of this diploma thesis is to analyze individual visual styles and websites of ministries to point out that Czech digital diplomacy is characterized by a low level of strategic approach and coordination. Furthermore, there are additional recommendations for changes and proposals of own logotypes for ministerial departments and the official and the tourist logo of the Czech Republic.
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Visual communication of Národní památkový ústav
Sonntágová, Jana ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This Master's Thesis aims to analyze the visual communication of Národní památkový ústav, National Monument Institute. The theoretical part deals with the interpretation of corporate identity focusing on corporate design and corporate communication. The second part begins with an analysis of the main and derived elements of the visual communication and continues with a comparison of the elements of the public monument institutions abroad. At the very end the Thesis also includes some recommendations in order to make the whole corporate image of Národní památkový ústav better.
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Strategic brand communication on Instagram
Marková, Kateřina ; Láb, Filip (advisor) ; Zezulková, Markéta (referee)
The main objective of this master thesis is to describe the way Czech brands are using Instagram in their strategic communications. Instagram allows brands to share information about their products, communicate with fans and to gather feedback. This two-way communication also influences the development of a brand identity. The theoretical frame focuses on concepts related to strategic brand communications on Instagram and it describes tools and features that can be used in this process. Collaboration with influencers is also mentioned as one of the crucial strategies. Qualitative research was conducted using in-depth interviews with curators and strategists responsible for Czech brand accounts on Instagram. The sample consists of six brand accounts, representing various industries (fashion, car industry, photo products, electronics, food and FMCG). The data obtained from these interviews were divided into six groups where the role of Instagram, content creation, hashtags, the use of Instagram features, collaboration with influencers and future predictions were mainly emphasized. The results of this thesis could potentially serve as an inspiration and recommendation for smaller companies or brands that just started using Instagram in their communication plan.
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Karlovy Vary international film festival: Visual communication and brand building on Instagram
Fundová, Johana ; Průchová, Andrea (advisor) ; Hladík, Radim (referee)
This master's thesis focuses on visual communication of Karlovy Vary International Film Festival using social network - Instagram. The festival uses this network to communicate with spectators, which helps it create its identity and build a fan base. Theoretical part of the master's thesis describes history of Instagram as well as all the functions of this popular application. It also talks about Karlovy Vary International Film Festival and other international film festivals and their use of Instagram. The theoretical part concludes with definition of visual communication, focusing mostly on specifics of analogue, digital, and Internet photography. Using quantitative content analysis of Instagram pictures and semiotic analysis of technical and content elements, the thesis analyzes what visual style of communication the festival uses, and how the fans and media understand and transform the content. For the research purposes, the festival's Instargam profile as well as selected media and spectators' profiles were followed. The purpose of the thesis is to describe what visual language the festival organizers use on Instagram and how this language is reflected in building the identity of the festival itself.
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