|
|
Reduction in House Prices due to Humidity
Ocásek, Petr ; Šmahel, Milan (referee) ; Weigel, Lubomír (advisor)
Diploma work "Problems of house price reduction due to defects manifested with damp" deals with the issue of property valuation and subsequent sale of the defect. The first chapter describes valuation and other important factors relating to the Act valuation. The second chapter deals with the necessary documentation for property valuation and basic terminology. The third section deals with defects that could occur in the residential building as well as their possible correction. Another part of this work is focused on the actual valuation of the object to a defect with property damage and the last chapter deals with the actual real estate market and the subsequent sale of such property with the defect. The attachments of the case study is then focused on the valuation of the house and without defects and possible solutions and proposed procedures for sale.
|
|
|
Assessment of the impact of planning on land prices in Blansko
Svoboda, Jiří ; Pertl, Marek (referee) ; Lorencová, Marie (advisor)
The thesis deals mainly with the evaluation of the real estate – land in Blansko. The text is divided into theoretical and practical part. The theoretical part deals with the definitions of the basic terms that are defined in the Czech law. Subsequently the processes of the land-use planning and the approach of the ground plan creation in Blansko are described. The last chapter of the theoretical part is the price law and its analysis. The practical part is analysing the area of interest at first, where Blansko is described in detail and then the segmentation of the local market with the real estate is carried out. The last part is dedicated to the evaluation of the chosen land by the detected price and the usual price in relation to the various levels of the land-use planning. These evaluations are compared to each other and analysed.
|
|
|
Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
|
|
|
Marketing Strategy of a Newly Established Company
Burešová, Michaela ; Foriška, Petr (referee) ; Chalupský, Vladimír (advisor)
In my thesis is elaborated marketing strategy of newly established company dealing with wine trade. The objective is successful establisment of company VÍNO SLOVÁCKO on the market. A secondary objective will be to extend the product portfolio, the stabilization of market position and increase turnover. The first part will deal with the analysis of external and internal environment and identifying customers and their requirements. On the basis of of this survey is followed by detailed marketing strategy. I primarily focused in the marketing strategy on product marketing namely new product line of Moravian wines.
|
|
|
Development of Business Competitiveness of Jirasgames a.s.
Lelek, Jakub ; Mandík, Igor (referee) ; Zich, Robert (advisor)
The diploma thesis called Competitiveness Development of Jirasgames, a.s. focuses on proposals leading to enhancing competitiveness and overall development of the company. The main aim of the thesis is to evaluate the current state of the company, which is done based on the theoretical background gained in specialized literature. The next aim is to propose solutions leading to competitiveness development and consequently evaluate its benefits
|
|
| |
|
|
The Application of Fuzzy Logic for Evaluation of Offers
Galina, Michal ; Doskočil, Radek (referee) ; Dostál, Petr (advisor)
The Master’s thesis describes the process of selection and evaluation of offers on the market of real estate. The thesis includes the selection of suitable flat for the clients of reality group M&M reality holding a.s. on the base of defined criteria and their importance at using the fuzzy logic. The target of this thesis is the contribution of a functional, understandable and transparent model for the evaluation of the real estate’s offers with the use of fuzzy sets.
|
|
|
Firm culture as a way to canvassing customers
Daněček, Lukáš ; Sádlík, Libor (referee) ; Mráček, Pavel (advisor)
This Bachelor thesis focused on problems connected with the firm culture, improving of work motivation and company in the market. The first part is theoretical. It defines and describes features associated with the firm culture, motivation and market. The practical part, based on found information, proposes optimal steps leading to clear off defects in supporting of chosen company in the market and to makes motivation of its employees more effective.
|
|
| |
|
|
Proposals for Marketing Mix Elements Improvement
Menzlová, Tereza ; Hvězda, Vojtěch (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the use of marketing communication tools in the services market. The main objective is to propose a suggestion on better communication mix in a company named Maximus Resort. Other objective is to analyze general knowledge about the company and also about the attendance and create suggestions which will lead to increasing the knowledge about company. A questionnaire survey was used to collect the information through social networks and its results were analyzed and evaluated.
|
guest ::
