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Marketing Tools Utilization Analysis and Proposals for Improvement of their Efficiency
Kocourek, Ondřej ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the analysis of marketing tools of Burger Festival, LLC and proposals to increase their effectiveness. The aim is to analyze these tools and then use current marketing trends that can be realistically applied to the company and thus increase their effectiveness, which leads to a higher number of customers. The analysis and evaluation of the current effectiveness of marketing tools and subsequent proposals to increase efficiency were based on a questionnaire survey. In the end, the individual steps are formulated that will lead to a successful increase in the effectiveness of these tools.
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Marketing Strategy of Heaven Labs
Hromada, František ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
Diploma thesis is focus on marketing strategy of Heaven Labs, producer of powder food MANA. It covers analysis of powder food industry and proposes marketing approach for increasing awareness and increasing sales. Thesis contains theoretical part, current situation analysis and proposal.
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Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy
Plisková, Zuzana ; Květoňová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.
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Proposal of Marketing Campaign of a product
Žďárská, Kristýna ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
The aim of the thesis is to propose a marketing campaign focusing on launching a new hair masks line series Circle Chronicles by Davines company on a German market. Theoretical part contains a summary of marketing problematics and communication mix. Analytical part deals with marketing environment analysis and current company´s communication mix. The final part is made of drafts of a marketing campaign for the promotion of new products.
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Threats and negative influence of the use of technologies
Wohlgemuth, Petr ; Krhutová, Milena (referee) ; Walek, Agata (advisor)
Uživatelsky orientované produkty technologického pokroku jsou všudypřítomné a mají nepopiratelný vliv na člověka i na společnost. Cílem této semestrální práce je shrnout negativní důsledky používání těchto technologií a poukázat na možné hrozby se zaměřením na kognitivní funkce lidského mozku, behaviorální závislosti, které tyto technologie přinesly a uzavřít práci nabídnutím možných řešení dílčích problémů a návrhem výzkumných metod, kterými by se dal průzkum na dané téma rozšířit.
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Design of an E-shop for the Petysa Sport Company
Bartoň, Roman ; Němcová, Zuzana (referee) ; Luhan, Jan (advisor)
The content of this work is to design of e-commerce for small company called Petyša Sport. This company is engaged in selling outdoor cloathing and things for skiing. The concept of this work is a usual B2C form. Which is a form, where customers select the products on sales compady web. On this web they could buy the products and paid for it immediately. One of the main ideas is a advertising of this e-commerce at low cost.
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