Original title: Marketingová strategie Heaven Labs
Translated title: Marketing Strategy of Heaven Labs
Authors: Hromada, František ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2015
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: Diploma thesis is focus on marketing strategy of Heaven Labs, producer of powder food MANA. It covers analysis of powder food industry and proposes marketing approach for increasing awareness and increasing sales. Thesis contains theoretical part, current situation analysis and proposal.
Keywords: Heaven Labs; MANA; marketing; náhrada jídla; práškové potraviny; sociální média; soylent; Heaven Labs; MANA; marketing; meal replacement; powder foods; social media; soylent

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/43085

Permalink: http://www.nusl.cz/ntk/nusl-576211


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses