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Public diplomacy of Great Britain, Germany, and France in the Czech Republic taking into account the question of the European Union
Blažková, Adéla ; Karlas, Jan (advisor) ; Jeřábek, Martin (referee)
This diploma thesis deals with public diplomacy of France, Great Britain, and Germany in the Czech Republic. Based on the theoretical parts, two models of public diplomacy are formulated. The main criteria for the division of the models are the goals of public diplomacy. The first one is a model of promoting a positive image of a state abroad that is used for improving the image of the state in front of the foreign public. In the case of the second model, states can use the interests of public diplomacy to actively promote the values and views of the state that uses public diplomacy. After the presentation of public diplomacy organisations of the selected states and the historical development of their activities in the Czech Republic, an analysis was performed based on data collected from social networks, websites, and interviews with several representatives of public diplomacy. The practices of British, French, and German public diplomacy were categorized based on the goals mentioned within the official documents, the goals of individual public diplomacy institutions, partners, topics, and the tools they use to work the topics. Based on the analysis, none of the public diplomacy of the selected countries operating in the Czech Republic can be assigned a model of promoting values.
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Kulturní reprezentace rozdělené společnosti; Případová studie - Izrael v ČR
Pánek Jurková, Jitka ; Pešek, Jiří (advisor) ; Budil, Ivo (referee) ; Klimeš, Ondřej (referee)
MSc. Jitka Pánek Jurková CULTURAL REPRESENTATION OF A DIVIDED SOCIETY: The Case of Israel in the Czech Republic Abstract: The thesis explores the cultural representation of the State of Israel in the Czech Republic from an anthropological perspective, depicting how the topic of the state is appropriated and represented by different actors. Among its key theoretical statements, the thesis differentiates between cultural diplomacy-governmentally facilitated communication with a foreign audience through whatever is considered as culture-and the cultural representation of a state-the resulting picture of a state that depends on a multiplicity of narratives that emerge when various actors use the topic of the state to publicly assert their self-understanding. In an actor-oriented analysis, based on events observation, the thesis deals with the Israeli foreign policy institutions, artists engaged in cultural diplomatic activities, the Diaspora, audiences, various Czech non-governmental actors including pro-Israeli support groups, BDS movements, and others. The thesis analyzes Czech-Israeli bilateral relations and their impact on current Israeli cultural representation, concluding that while formerly close, the contexts of the two countries are drifting apart, creating "false familiarity" in cultural...
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Environmental topics in nation branding: the case of Slovenia
Havlíčková, Marta ; Tomalová, Eliška (advisor) ; Váška, Jan (referee)
This thesis focuses on the approach of Slovenia to the promotion of the state abroad. It is a small country with two million inhabitants, suffering from poor visibility and being confused with Slovakia. Slovenia has decided to change this by creating a national brand. Positive perception of a country contributes to economic development of the state. It is also an ideal means by which small states can maximise their influence in the international arena. The thesis describes the gradual development of the national brand and its implementation. The thesis also describes the institutional background, the work being coordinated by the Government Office for Communication. Slovenia has succeeded in creating the brand of a green country with a quality of life for all. For a national brand to be successful, it must be based on real national priorities. In the case of Slovenia, ecology is also part of its domestic and foreign policy priorities. The monitored indicators show that Slovenia's environmental performance varies in different areas. In some areas Slovenia is a leader in the EU, in others, for example in transport, its performance is below average. The work concludes that the label is based on real foundations because some part of environmental policy is effective.
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Nation branding as an Instrument of Public Diplomacy
Plesníková, Martina ; Hejlová, Denisa (advisor) ; Švec, Kamil (referee)
This bachelor's thesis focuses on the topic of public diplomacy and nation branding. The aims of this thesis are to present current knowledge of the given topic in its historical, theoretical and empirical context, bringing the focus into the both concept's mutual relation and cohesion. The topic is examined on the base of a review and further comparative analysis. The study introduces a compendious treatise about the topic, reflecting the key contemporary knowledge in the field of nation branding and public diplomacy.
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U.S. Public Diplomacy in Iraq After 9/11
Komrsová, Anna ; Sehnálková, Jana (advisor) ; Fiřtová, Magdalena (referee)
This Diploma Thesis is a case study that, on the example of Iraq, examines the development and importance of American public diplomacy in the Middle East. The thesis deals with the revitalization of public diplomacy projects and its budget increase, which started to occur as a result of changes in American foreign policy after the 9/11 terrorist attacks. Efforts to renew public diplomacy began to appear during the administration of President George Bush. However, it was his successor, Barack Obama, who became a strong supporter of "soft power" in US foreign policy and who stressed the need to restore credibility of the US in the world and cooperation with the Arab world. This thesis also deals with the development of public diplomacy in Iraq in the context of the war in Iraq, the subsequent American occupation and the increase of sectarian violence and violent extremism. Although Iraq has been the largest recipient of financial support for public diplomacy for several years, the biggest limit of public diplomacy in the country is its inadequate security situation. Based on the analysis of exchange programs between the US and Iraq, the thesis aims to prove that public diplomacy is an important tool for establishing a dialogue with foreign publics.
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Polish Public Diplomacy and its Transformations
Straka, Daniel ; Knutelská, Viera (advisor) ; Karlas, Jan (referee)
This diploma thesis is a case study focused on Polish public diplomacy as a tool of foreign policy and its changes between 2005 and 2019. The way how public diplomacy is exercised in the Polish case is significantly influenced by two factors - the size of the country or rather its influence and its geographic location, which is closely connected with particular societal, political and economic features with relation to the country's history. The aim of the thesis is to find out what are the foundations of polish public diplomacy, how it has been changed within the studied period and what it tells us about public diplomacy as a tool of foreign policy and the possibility of domestic actors to influence it. There is a deep cleavage between the two main political parties, which have alternated in government since 2005, and their preferences in domestic and foreign policy. Based on the outputs of Polish public diplomacy in four spheres - nation branding, cultural diplomacy, historical diplomacy and communication channels - and in organizational framework, the thesis analyses the interconnection between public diplomacy and foreign policy and also the strategy of Polish public diplomacy, taking into account the alternation of governing parties.
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Gastro-diplomacy of France: traditional "brand" and modern trends
Koptišová, Evelína ; Tomalová, Eliška (advisor) ; Matějka, Ondřej (referee)
Gastronomy belongs among the important elements of the French national identity and at the same time it is one of the main tourist attractions. Which place and why does the gastronomy have among the modern trends of public diplomacy and how is the French gastro-diplomacy formed on the online social media? There are certain long-lasting tensions visible in the French gastronomic discourse, for example between the Republican idea of unity and the foreign policy strategy of supporting diversity. However, historical research shows that these aspects are not excluding one another, they are more like two sides of the same coin. Gastro-diplomacy is then understood as a narrow dimension of the foreign policy, namely as a part of public cultural diplomacy. In the framework of contemporary French gastro-diplomacy, it is possible to observe the employment of modern instruments, such as the communication through online social networks. Combined with the bet on the long-standing good image of French cuisine, it is one of the ways in which France prove successful in the international arena. It is also a sign of strategic behaviour against the standardization of food products. Quantitative and qualitative analysis of Facebook, Twitter and Instagram posts showed that during the period 1. 1. 2009 - 30. 6. 2017,...
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Twiplomacy of Pope Francis: Twitter as a Tool of a Public Diplomacy of the Holy See
Nedbalová, Martina ; Doležal, Tomáš (advisor) ; Peterková, Jana (referee)
This bachelor thesis addresses digital diplomacy as a part of public diplomacy. It focuses on the analysis of pope Francis´s twitter account during 2015 also in comparison to all his activity on this account. The aim of this thesis is to analyse the themes that the pope mentions in his tweets and to analyse the connections between his tweets and current events. Also, a quantitative analysis of this period is carried out, where the pope´s influence, which he gained thanks to participation on this platform, has been evaluated. Part of this work is introducing digital diplomacy as a phenomenon of modern times and Twitter as a modern social platform that has recently found its place as one of the most watched communication channels, which are used by personalities and institutions in the area of international relationships to communicate with the public.
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International relations and the Olympic movement
Parthonová, Štěpánka ; Veselý, Zdeněk (advisor) ; Dubský, Zbyněk (referee)
The bachelor thesis is focused on the role of the Olympic movement in the international relations and sport diplomacy. The first chapter describes the Olympic movement, its antic roots and its resumption at the end of the 19th century. Second chapter presents sport diplomacy as a part of public diplomacy in connection with organizing the Olympic Games. In the last chapter examples of Games in Berlin and Beijing are given which served for profit of the hosting country.
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Olympic Games as a Component of Public Diplomacy (Case Studies Beijing 2008, Sochi 2014)
Pinkava, Matouš ; Dubský, Zbyněk (advisor) ; Veselý, Zdeněk (referee)
This thesis examines the Olympic Games as a tool of public diplomacy. The problem is solved through two case studies which enable to understand the role of the Olympic Games in public diplomacy and the possible benefits for public diplomacy resulting from organizing of the Olympic Games and from participation in the Olympic Games. The 2008 Summer Olympics in Beijing and the 2014 Winter Olympics in Sochi are chosen as the case studies for various reasons. Before hosting the games, both countries had interest in proving their strong position in the international field. Before the Olympics, both countries were also facing critique and pressure from the international community and before both Olympics, the possibility of boycott was often mentioned mainly in the western media. Based on four factors that evaluated the impact of these Olympics on public diplomacy of both hosting countries it was concluded that the hosting of the Olympics provided both countries with massive interest of international public, a generally nonnegative position of political elites, and excellent results of the home athletes. Despite ambiguity in the international reactions to the Olympics, it is possible to claim that the hosting of these Olympic Games had a positive short term impact on the public diplomacy of the hosting countries. This thesis also reveals a need for further examination of long term impacts of hosting the Olympic Games and other sporting mega events on public diplomacy.
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