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Marketing Mix of the Company
Bilík, Tomáš ; Horáková, Kateřina (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of marketing mix of restaurant Sherwood. The theoretical part defines the basic terms of marketing and marketing mix. The analytical part of the thesis includes an analysis of the external and internal environment and analysis of the current marketing mix of the company. Based on the results found the final part contains suggestions for improvement of the marketing mix.
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Prices of construction works and buildings
Procháska, Martin ; Prak, Michal (referee) ; Tichá, Alena (advisor)
The aim of the thesis is to prepare the budget of selected items of the family house based on its own drawing documentation. Explain important concepts and demonstrate how to proceed with creating an item budget. Finally, break down selected material-targeted items and compare them with local suppliers.
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Problematics of the Determination of the Value of Constructions for Sport and Recreation
Kučera, Patrik ; Vítková, Eva (referee) ; Puchýř, Bohumil (advisor)
This diploma thesis called Problematics of the Determination of the Value of Constructions for Sport and Recreation deals with the finding of a possible difference between the price of the delivery of the building and the value of the building. The thesis is divided into two parts, theoretical and practical. The theoretical part defines value and price and then describes the possibilities of determining the price of the construction. In the practical part the offer price is analyzed and based on the market comparison the value of the selected building for sport and recreation is determined. The selected building for sport and recreation is a newly built wooden building in the village of Loučná nad Desnou. The aim of this thesis is to determine the price of the delivery of the building, its comparison with the determined value and after that to assess the existence of any difference.
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Proposal to improve the marketing mix of the company
Foltýn, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal to improve the marketing mix of the company Decathlon, in the Czech Republic registered in the business register as DECASPORT s.r.o. The thesis is divided into three main parts. The first, theoretical part, explains the concepts of marketing and the marketing environment. The analytical part is focused on the analysis of the company's marketing mix and then individual analyzes are performed. The last part deals with individual proposals to improve the marketing mix.
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The valuation of the building before and after the reconstruction
Musílková, Silvie ; Biolek, Vojtěch (referee) ; Tuscher, Martin (advisor)
The subject of the bachelor thesis is the valuation of the building work before and after the reconstruction. The thesis is divided into a part theoretical and practical. The theoretical part defines the basic concepts of valuation and valuation methods. The practical part deals with the valuation of the property before and after reconstruction by the comparative method according to the regulation n. 441/2013 for making the law about the valuation of property in the version of later regulations and market valuation by the comparative method. The itemized budget is the basis for determining costs and assessing the reconstruction of the property.
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Company Marketing Strategy
Cabejšek, Tomáš ; Dobešová, Michaela (referee) ; Kaňovská, Lucie (advisor)
Bachelor’s thesis is focused on proposal for changes in marketing strategy in shop with electrical appliances and electronics especially from the perspective of the marketing mix and situational analysis. The theoretical part defines the basic concepts of marketing and marketing strategies. The second part of the analysis is focused on the findings of the current situation in the company. In the third section describes the proposed measures whose mission is to improve the current marketing strategy.
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Utilization of Reverse E-Auctions in Public Works Contracts
Belás, Daniel ; Dyntarová, Kateřina (referee) ; Hanák, Tomáš (advisor)
The subject matter thesis “Utilization of reverse e-auctions in public works contracts“ is analysis of procurement of public works contracts using electronic shopping auctions. Part of the thesis is a brief description of public construction contracts, electronic auctions, their pros, cons and why it is advantageous to use them. Part of the thesis is also evaluation of the questionnaire focused on the use of the electronic shopping auctions for constructioncontracts in the public sector. Questionnaire was sent to Czech towns and results were summarized in text, tables and charts.
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Development of materials used in construction
Pulec, Daneš ; Šumberová, Petra (referee) ; Kocourková, Gabriela (advisor)
The subject of this bachelor thesis is to analyze thermal properties and prices of the composition of the masonry with selected house in comparison with other types of construction. Theoretical part is dealing with development of certain material used in construction from history to the present and then pricing of construction work in the Czech Republic. The practical part is focused on the family house in Knínice village that fulfils the requirements of the passive house. I describe it in more details from a construction point of view and I compare its composition of the masonry with other compositions, both in terms of heat and in terms of price.
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