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Project for utilizing Mobile Technology
Makovský, Marek ; Smílek, Pavel (referee) ; Kříž, Jiří (advisor)
In my present work first I introduce the readers to the development of the standard of the prezent wireless mobile network and consequent possible development together with introducing certain recommendations. In the first, theoretical part, are described commercial wirelees systems used by most mobile operators in Europe. The following part deals with the analyses of the present situation and summarizes existing ceses of using mobile technologies. The last part deals with concrete projects recommanding utilizing mobile networks and summarising the problemes of data communication between the controlling part and transmitting terminal on the other end. In the conclusion you will find the recommandation.
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Android Platform Physics Game
Boszczyk, Radek ; Pečiva, Jan (referee) ; Bartoň, Radek (advisor)
Android is the fastest growing and best selling operating system for mobile devices. This paper briefly describes the history of this system, its possibilities and application programming basics for this platform. It contains a short introduction to physics simulation used in computer games. The paper also includes a detailed description of design and implementation of a mobile game for Android system, based on physics simulation.
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The Proposal of Company Portfolio Extension by iOS App Development
Káhn, Ondřej ; Ing.Jakub Chrást (referee) ; Němcová, Zuzana (advisor)
Analysis of the Goldmax Laptops Ltd and its environment is based on theoretical knowledge of professional publications. The analytical part of the thesis also examines the global mobile app market and industry of iOS app developers in Czech Republic. The objective of the thesis is to describe and formulate documents necessary for implementing proposal to extend the company's portfolio by new service focused on the mobile app development for Apple iOS and related activities.
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Possibilities of application of mobile technology and augmented reality in destination marketing
Štěpánová, Ludmila ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
ŠTĚPÁNOVÁ LUDMILA: Possibilities of application of mobile technology and augmented reality in destination marketing. Masters thesis. University of Economics, Prague. Department of Tourism. Thesis supervisor: Ing. Martin Vaško. Grade of qualification: Masters degree. Prague 2016. 80 pages. Masters thesis focuses on new trends in development of mobile technologies and their application in tourism. The objective of this thesis is to find out possibilities of application of mobile technologies, advergaming, augmented and virtual reality in destinations marketing activities. The thesis is also looking into activities of CzechTourism agency in this field.
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The evolution of mobile internet technology and its impact on users in the Czech Republic
Sochor, Filip ; Sigmund, Tomáš (advisor) ; Egressy, Adam (referee)
This thesis deals with the development of mobile internet connection technology, focusing on users in the Czech Republic. The main goal is to map out the current situation regarding mobile internet connection to the internet, research the preferences and usage of users, and respond to the question of whether local telecommunications providers meet the expectations of customers from the viewpoint of usage of the newest mobile technology, offer of services and overall availability. The chosen issue is addressed in both the theoretical and practical sections of this thesis. The first part concerns the development of mobile technology, their availability and the end user usage possibilities with all the benefits and drawbacks. Availability is used in the sense of coverage throughout the Czech Republic and the utilisation of frequency bands. The theoretical section further contains information about the Czech mobile market and a comparison of telecommunications operators with a picture of their overall coverage in the Czech Republic. These details were taken from specialist publications, publically available sources and on the basis of direct communication with the technical departments of Czech telecommunications operators Vodafone and T-Mobile. The second section looks into satisfaction, usability and utilisation of mobile internet connections through comparisons, SWOT analysis and a survey/questionnaire. The practical section confirms how Czech users behave and how much time they spend on the internet on mobile devices. The collection of data was undertaken during a period of six months (Quarter 4 2015 and Quarter 1 2016). The result of the practical section is determining user satisfaction with the readiness of services in terms of optimizing the content and range of information, services and entertainment, or supporting applications using Internet connection; and further to this, when and for what purposes the connections are used. All of this is separated into gender and age divisions with the purpose of showing the diversity of user focus. This thesis can be used by mobile and virtual mobile operators for their own purposes as a reflection of the current situation in the Czech Republic, and also by specialists focused on the opportunities for the utilisation of mobile internet connections in terms of its current state and predicted evolution.
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mTourism impact on consumer behaviour of travellers
Lisovska, Khrystyna ; Vaško, Martin (advisor) ; Mlejnková, Lena (referee)
The bachelor thesis is devoted to the impact of mTourism on the consumer behaviour of travellers. The first chapter focuses on the online travel market and its contemporary trends, the second one is aimed at the theory of consumer behaviour and some aspects of consumer behaviour in tourism. The third chapter is devoted to mobile technologies, their development and application in tourism. Subject of the fourth chapter are new trends in consumer behaviour of travelers connected with mobile technologies usage. The aim of the thesis is to study in which way and to what extent the consumer behaviour of travellers have changed at all the phases of travelling and how mobile technologies are used nowadays for purposes connected with travelling. SWOT analysis of mTourism and preconditions of its further development constitute the part of the thesis.
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Analysis of bubble tea market in the Czech Republic
Stibor, Jiří ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
The thesis focuses on bubble tea market in the Czech republic in relation to Bubbleology company. The objective of the thesis is to analyze the marketing mix of this company and suggest additions that would increase the awareness for the brand and subsequently increase the profits. First the target group is identified with the help of on-line questionnaire. Then leading bubble tea brands are described and the main competition for Bubbleology is identified. Follows analysis of the marketing mix. Proposed is increase in digital engagement with the help of social networks and mobile app. Improvements to promotions in the shopping malls are also suggested. The concepts are then verified with the help of focus groups.
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Use of mobile technology in different cultures
Peroutková, Hana ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The theoretical part introduces the most important theories of cultural dimensions. Namely Schwartz's, Hofstede's and Trompenaars's cultural dimensions. Significant for this work is the GLOBE study, which became the basis for the subsequent analysis of secondary data. The goal is to determine the differences in the use of mobile technology between cultural clusters according GLOBE study and also (not) reject the hypothesis of conformity use of mobile technology for selected purposes. Among the selected purposes belongs micro-blogging, social networking, online dating services, maintaining or publishing on your own site /blog and post comments, reviews or ratings.
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Consumer contests and the new technologies
Balcarová, Martina ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
The thesis focuses on consumer contests within the field of modern technologies. Its objective is to provide a comprehensive overview of the role consumer contests take as a part of the marketing communications mix, the current legislation governing the issue of consumer contests in the Czech Republic, and especially on how to use the Internet and mobile devices to create a successful contest campaign. Special attention is paid to describing a variety of contest concepts as well as to the most current platforms that can be used in a contest execution. The work also includes an online survey, providing unique data on involvement and preferences of the respondents about consumer contests.
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ERP and mobile technology in practice
Izič, Admir ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The present thesis deals with the use of mobile technologies in the follow-up to ERP systems. Goal is to analyze the integration of mobile technologies into the corporate environment. The thesis at first analyses the existing state, reasons for and benefits of use of mobile technologies in the corporate sphere with the use of the research methodology of semi-structured interviews. This part is concluded with the author's evaluation of investigated cases and with identification of other related types of solution in practice. The final part of the thesis is dealt with the case study in a Czech company. This part of the thesis starts with an analysis of the current state of information and communication technologies in the company on the basis of consultations and visits to employee workplaces; subsequently it specifies opportunities for improvement of support of selected corporate processes for which possible solutions are proposed in the final part of the thesis. The thesis brings some still unpublished information with regard to the use of mobile technologies in the business environment.
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