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The concept of communication and distributional system of web portal
Krejčová, Šárka ; Vávra, Oldřich (advisor) ; Harantová, Radomíra (referee)
This thesis deals with the design of functional solutions for the communication and distribution system project web portal AkceZ.cz. It was prepared on the basis of personal experience and knowledge of the author of the process of creation and functioning of the communication portal. The main goal of this work is to create a realistic picture of the communication and distribution system implementated still alive and functioning project.
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Využití internetu v činnosti cestovní kanceláře
Křížová, Kristýna ; Vaško, Martin (advisor)
Práce shrnuje současné možnosti využití internetu v cestovní kanceláři. Pojednává o zapojení internetu do marketingových aktivit cestovních kanceláří - marketingová strategie na internetu, marketingový mix na internetu, marketingový výzkum na internetu atd. Práce hodnotí praktické využití internetu v marketigu CK Intercontact. Na závěr jsou teoretické poznatky s praxí porovnány ve SWOT analýze.
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The role of the internet in marketing
Benešová, Petra ; Průša, Přemysl (advisor) ; Plachý, Pavel (referee)
The aim of this thesis is to assess the role of the internet in marketing, focusing predominantly upon commercial communications. Its theoretical part characterizes briefly the marketing mix on the internet and gives detailed analysis of online communications, reporting on their advantages, disadvantages, efficiency and importance of particular kinds. The practical section introduces my business analysis in the field of nutritional counseling and it also describes the utilization of the internet for marketing purposes. Subsequently the attitude of internet users towards selected internet advertisement is elicited using the method of questionnaire. Results of this thesis could provide recommendations for companies who are using the internet for their business and for self-promotion.
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Techniques of search engine optimization and its results
Rybička, Josef ; Sklenák, Vilém (advisor) ; Mach, Jan (referee)
This thesis is deals with optimizing websites for search engines, as an essential process in the development of modern web projects. The thesis focuses on the basic techniques that are used to increase the visit rate resulting from natural search engines. The main aim is to show the impact of SEO techniques on the visit rate and the positions in search engines after application to a webiste. This will be achieved by modifying or creating of a new website in accordance with modern SEO techniques. Optimization results will be measured using tools like Google Analytics and AWStats. The thesis is divided into two parts -- theoretical and practical. The teoretical one (Chapters 1 and 2) is aimed at the introduction to SEO and describes the basic techniques used in optimization. In the practical part (Chapters 2 and 3) some of these techniques are applied to specific web projects and their results are evaluated as well. The practical part also includes a description of the implementation of certain procedures by using CSS and PHP.
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Business Plan of an Internet Enterprise
Linhart, Tomáš ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
This work explains the way a business plan should be written before one creates a new company. The first chapter orients itself on the theory of a business plan and its pertinence that should be included. The second chapter is dedicated to internet marketing. Main channels, through which a customer can be reached and made visit a concrete website, are described here. In the third part, there is an example of a concrete business plan prepared for an internet start-up.
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Methods for increasing a website’s visit rate
Doleželová, Karolína ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
This piece of work engage with selected methods how to increase the visit rate of a specific online project, which concise an online magazine about living with a focus on residents in block of flats. In the theory section, firstly there will be characteristics of selected methods provided, followed by an application of those methods to the specific websites on the basis of carried out analyses. Methods were selected with a concern of financial limitation, and apart from one, neither of them required additional financial resources. From the results, evaluation and comparison of methods were implemented from the point of overall increase in attendance to the website and at the same time the effectiveness when targeting the final end web group. In the conclusion, suggestions for future development of websites, which should contribute to a further increase in visit rate, was provided.
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Internet advertising
Popelová, Veronika ; Skokanová, Dagmar (advisor) ; Kováčik, Petr (referee)
Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire. Result of thesis is recommendation for companies who are making business on internet or using internet for their business.
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Importance and capitalization of cultural monument in Karlovy Vary region
Lojín, Lukáš ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
This thesis is determined by general definition of culture and especially cultural monument, its management and own sources of financing. General lessons have been applied in the case study on five specific cultural monuments in region of Karlovy Vary. It analyzes visit rate, marketing and sources of own financing of those cultural monuments. It contains comparison of outcomes between those objects. Expansion of sources of own financing is important for decreesing of dependence on public funds. For raise of those sources, higher visit rate together with good marketing strategy, are needed.
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