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Marketing mix of FC Baník Ostrava and proposals for its improvement
Bartošek, Daniel ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of FC Baník Ostrava and proposals for its improvement. Targets: Comprehensive appraisal of FC Baník Ostrava marketing mix. The objective was to make an improvement proposal of individual marketing elements based on the synthesis of the club fans marketing research results and author's experience. Methods: An electronic questioning was used to obtain the relevant information. This questioning was focused on the fans satisfaction, opinion and attitude. The respondents were the fans of FC Baník Ostrava. Results: Marketing research results showed deficiency in the current marketing mix of the club. Fundamental deficiencies regard an unprofessional club communication and disrespectful attitude towards the club fans who are their customers. Improvement proposals were made to enhance the current marketing mix of the club. Keywords: football club, marketing, marketing research, fans satisfaction, sports marketing.
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Identity of the football club FK Dukla Jižní Město
Sýkora, Petr ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Identity of the football club FK Dukla Jižní Město Objectives: The main goal was to analyse the identity of the football club FK Dukla Jižní Město, define weak spots and determine how it can be improved Methods: Qualitative research with unstructured interview with representatives of leaders, players and parents, analysis of competition. Results: There is large improvement in the identity of the football club FK Dukla Jižní Město in the last years, but there are still some segments, which can be more improved Keywords: dukla, football club, identity, unification, union, identification
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Financial Analysis of the FKTeplice, a.s.
Valúch, Viliam ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
Title: Financial analysis of FK Teplice Objectives: The main objective of this work is to evaluate the current financial situation of FK Teplice on the basis of theoretical findings, proper calculations and prognoses and propose potential measures to improve the current state of affairs and simultaneously predict the potential progress of selected indicators in the future. Methods: The practical part of the work consists of the description of the current financial situation resulting from analysing publicly accessible data - balance sheets of FK Teplice. This financial analysis is further analysed with the help of the theoretical basis. The last part consists of the formation of prognoses derived from the development of selected indicators with the help of mathematical functions and prognostic methods which are part of the theoretical basis of the work. Results: The application of the financial analysis to an organisation in sports environment presents a number of different and characteristic results. In other sectors such results would be a reason for the abandonment of the said sector or a cause for radical decrease in expenses or lowering the number of employees. The financial analysis presents the club as financially stable despite showing a long- term loss. The sales prognosis shows a...
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Usage of social media in 1st czech football league
Matějka, Daniel ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
USAGE OF SOCIAL MEDIA IN 1ST CZECH FOOTBALL LEAGUE Objectives: The main aim of this diploma thesis is to assess the situation around the Gambrinus league clubs communication through social media towards to fans and supporters. Based on the results recommendations for communication through social media will be proposed. Methods: In this thesis following methods were used: case study, survey and finding dependence between two variables using regression analysis. Case study method was applied in the evaluation of communication of three clubs through social media. The survey recorded opinions of the fans. Regression analysis examined the dependence between the average home attendance of clubs and the number of fans on Facebook. Results: The results of the thesis correspond to the selected aims and are summarized in a separate chapter as suggestions and recommendations for communication through social media. Key words: social media, Facebook, Twitter, YouTube, Google +, football club, Gambrinus league, football
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Communication with the Media within PR of FC Viktoria Plzeň, a.s.
Kaliba, Tomáš ; Ruda, Tomáš (advisor) ; Voráček, Josef (referee)
Title: Communication with the Media within PR of FC Viktoria Plzeň, a.s. Objectives: The main objective of this work is to evaluate nowadays FC Viktoria Plzeň communication with media, all this based on theoretical knowledge, observation, interviews with club representatives and questionnaires filled out by sports journalists, and subsequently to propose possible arrangements that could lead to a better relations with journalists, i.e. those relations that influence image of the club in media. Methods: Practical part consists of a description of the present situation based on a synthesis of information acquired from an interview with the club press agent and those acquired by observation I made myself in a role of a journalist directly at the FC Viktoria Plzeň stadium in Pilsen. Then the situation is confronted with theoretical knowledge from literature and journalists survey data. Results: The results of this work revealed several deficiencies. Concerning the premises designated for journalists one of them is primarily absence of tables in the press area and unsuitable toilets common with spectators. Establishment of a permanent mix-zone, mutual cooperation with journalists in composing questions for audio recordings or placing a TV screen broadcasting matches in a press box would mean improvement...
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History of football club Sokol Slapy
Chroust, Luboš ; Pokorný, Ladislav (advisor) ; Hrabinec, Jiří (referee)
DIPLOMOVÁ PRÁCE Historie fotbalového klubu Sokol Slapy The history of football club Sokol Slapy Vedoucí práce: PaedDr. Ladislav Pokorný Autor: Bc. Luboš Chroust Title: The history of football club Sokol Slapy Anotation: This diploma thesis deals with the history of soccer club Slap, its operation and last, but not least it's successes in the field. Key words: history, Slapy, football, club
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Social Work with Footbal Fans in the European Union Countries as an Inspiration for the Czech Republic.
Jindrová, Barbora ; Smolík, Josef (advisor) ; Šveřepa, Milan (referee)
Thesis "Social work with football fans in the European Union countries as an inspiration for the Czech Republic" is about specific kind of social work with football fans and so called fanprojects. Work is focusing on description of topics and projects realized at international Europe level, following by description of situation in England, Italy and Germany. Projects mentioned in work are either already working or are mentioned as inspiration for CZ. Work explaining approach in each country including description of organization activities. Projects that are covering this topic in Czech Republic, are also listed in work. Also international project of fans embassy as an example of social service with football fans are included in work. Fan project including example of best practices is part of the work. Practical part of work - qualitative research is supplementing theoretical part and it is coming in several parts. Part of research is describing attitude of football clubs for this king of social work, part is describing interviews with employees of organization working with football fans in Europe. Another part is analyzing documents of specific Fanclub and analyze of email communication with members of fans associations. Practical part is complementing theoretical part. At the end there is...
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Economics of the selected football club
Valta, Viktor ; Kokštejn, Jakub (advisor) ; Šíma, Jan (referee)
Title: Economics of the selected football club Objectives: The main goal of this thesis is to work out a strategic analysis of football club FC MAS Táborsko. Methods: The strategic analysis, PEST analysis, SAWOT analysis, Porter's model of 5 strenghts and unformal interview are used in this work. Results: The club runs pretty well in general. Its strategy is defined in correct way. The club should just try to divide its incomes into more smaller partners. The biggest problem is low home game attendance. Keywords: Football club, strategic analysis, SWOT analysis, PEST analysis.
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Social Work with Footbal Fans in the European Union Countries as an Inspiration for the Czech Republic.
Jindrová, Barbora ; Smolík, Josef (advisor) ; Šveřepa, Milan (referee)
Thesis "Social work with football fans in the European Union countries as an inspiration for the Czech Republic" is about specific kind of social work with football fans and so called fan projects. Work consists of introduction of specifics of football fans, resp. hooligans when describes history of this area and also the most recent situation. This is followed by theoretical and fundamental part of the work that describes working projects or projects that can be taken as an example. This part includes international projects of fan's embassies and explains the concept of fan project of fan management. This is covering also social prevention and contact work suitable for fan project. Description of the target group of fan projects, their financing and summary of recommended competence of fan worker. The end of theoretical part describes in details a fan project which comes from contact work and youths clubs. It includes description of activities that are offered, services and how it is served. This is the most important part of the whole work as it brings exact description for realization that can be used for a future projects. The practical part completes theoretical part and investigates level of information of football club in this social work area, their opinion on role and responsibilities of...
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Organizational Optimization of SK HS Kromeriz Football Club
Šturma, Zdeněk ; Roman, Sklenář (referee) ; Lepková, Hana (advisor)
The subject of the bachelor´s thesis is organizational structure analysis of a selected football club and its optimalization. The theoretical part describes organizational structures in sports clubs, their utilization in different areas and also classification in football competitions. The practical part focuses on problem solving in a real football club, SWOT analysis and the possibility of implementation of the changes into its structure.
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