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Development Strategy of Family Business
Buchanec, Adam ; Záborská, Zuzana (referee) ; Koráb, Vojtěch (advisor)
The master thesis is focused on strategy of development of family business company Ing. Ján Buchanec Technik, which is trading company. In the first part of the master thesis there are theoretical notes. In the second part there are introduced characteristic of company, individual parts of strategic analysis and evaluation of the results of these analysis. The last part concern recommendation, which should have a positive impact on the further development of the family company.
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Proposal for Changes of Motivational System in an IT Company.
Jalakša, Filip ; Čekovská, Andrea (referee) ; Mazánek, Lukáš (advisor)
Bachelor thesis describes and analyzes the motivational system of Anasoft APR, s.r.o. The theoretical part is dedicated to the description of motivation and other key words important for the motivational system. The thesis also contains an analytical part with focus on the analysis of the current motivational system in the company as well as trends on the IT market. This analysis is later used for a specific proposal of changes in the motivational system of the company.
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Proposal of Strateggy of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The content of this diploma thesis is to propose a business strategy for the newly established company, which will operate on the Czech market. The subject of the business is the operation of a special gastronomic facility created by combining two concepts of café and tea room with a focus on differentiation. The business strategy focuses on establishing a new company that defines its competitive behavior within the three-year horizon. Suggestions are focused on building a successful business and doing business to bring it a competitive advantage. On the basis of the analyzes conducted, they have computed competing enterprises, customers or internal business factors and will propose an appropriate company development strategy that will ensure its profitable prosperity. My goal is to create a unique, competitive and profitable business that meets all the requirements of its customers.
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TRANSFORMATION OF AN INDUSTRIAL COMPLEX IN PARTIZÁNSKE (SK)
Krátka, Barbora ; Grísová, Petra (referee) ; Havliš, Karel (advisor)
The content of this diploma thesis is an urban study with the architectural details of the former Bata Industrial Park in Partizánske, and a particular conversion program for the building. My goal was to find a suitable concept for converting building no. 61 with respect to the city, to the people living in it, and to reintegrate into the life of a building that is empty today, unused and dilapidated. The goal was not to forcefully fill the functions of the building, but in successive steps and phases to find a solution how to reuse the building and to point to the factory as a element of the city's foundation and also to highlight the unique architecture of the Baťa period.
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Media marketing strategy analysis of Prima Cool
Geregayová, Salome ; Dolanský, Pavel (advisor) ; Jirák, Jan (referee)
Aim of this thesis is to map how they can live on their own media carrier marketing strategy and media promotions. Through case study - Prima Cool TV - I dissert on the monitoring of its anchorage in the media environment through their own television channel, but also the cooperating contact channels created by the proprietor of the station. The thesis presents couple of theoretical insights from marketing and media strategy, particularly in the application for the media. It analyzes in detail the concept of strategy and position in the marketing, various forms of strategy - thinking and management. It elaborates forms of strategic management, monitors media strategy, as a form of marketing and the usefulness of the media (media providers) in their own media in particular. To obtain an objective view on the subject work brings several known methods. Expert theories are confronted with (by) the Prima Cool TV case study. In this tracked subject the thesis analyzes the usefulness of its own media space for marketing and media strategies. The analysis subject is the TV audience, program structure, communication with recipients and fostering awareness of the TV station in the Czech media market. Above all it confronts theoretical knowledge to specific steps of FTV Prima, in the frame of examined issue....
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Strategies and equilibria in game theory
Mutňanský, Michal ; Milota, Jaroslav (advisor) ; Kaplický, Petr (referee)
Game theory is a discipline of applied mathematics that analyses a wide range of decision situations. In this thesis the reader is informed about the basic terms of game theory, some of them are illustrated on simple examples. The two dimensional Brouwer fixed-point theorem is proven using the Hex game. In addition to the formulation and proof of Nash's theorem, the thesis presents several methods for finding Nash equilibrium points, such as the simplex method. Their application to a specific game demonstrates the practical use of these methods. The thesis is intended for readers interested in the game theory, it does not, however, require any previous knowledge of this field of mathematics.
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The Proposal of Company Development
Semančiková, Karolína ; Šiarnik, Pavel (referee) ; Bayerová, Vladimíra (advisor)
The bachelor´s thesis serves as a proposal of a strategy for company´s further development. The company´s main business activity is production of cosmetic products. The starting point for this thesis is analysis of actual situation of the company and its processes. The thesis has three parts while the first one is theoretical and deals with the question of strategy proposal and strategic analysis, in the second part there is an analysis of the current condition of a company and the third part offers a practical suggestion of company´s options and steps it can take in order to achieve further development.
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Marketing Plan for SPINEA, s.r.o.
Adamjaková, Monika ; Bidovský, Patrik (referee) ; Šimberová, Iveta (advisor)
Contents thesis is to design a marketing plan for the company SPINEA Ltd. . The work is divided into 4 parts. The first deals with the definition of the problem and goals. The second part of the theory under which it is based on the practical part. The third chapter focuses on the analysis of the problem and the performance of the company and its current situation. And in the last chapter created a marketing plan, which aims to extend its product portfolio miniseries.
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Use of Automated Trading Systems on Commodity Markets
Herich, Martin ; Ondo, Ondrej (referee) ; Budík, Jan (advisor)
Focus of master's thesis is usability of automated trading of commodities with automated trading systems – expert advisors. Thesis describe theoretical background of commodity markets, trading principles, technical analysis of market, design and implementation of strategy as expert advisor. In conclusion, results are analyzed.
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