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Intellectual Property Protection for Startups: A Law and Economics Perspective
Vaverka, Tomáš ; Montag, Josef (advisor) ; Šoltés, Michal (referee)
Intellectual Property Protection for Startups: A Law and Economics Perspective Abstract This thesis examines the appropriability methods used by startups to appropriate returns from their innovation. The theoretical part of this work delves into the classical law and economics theory of intellectual property, scrutinizing the intricate balance between incentivizing innovation and enabling broader access to knowledge. It also examines critiques of the intellectual property system and explores alternative incentive mechanisms. Additionally, an analysis of the fundamental attributes of selected intellectual property rights is provided. This evaluation considers the legal frameworks of both the United States and the European Union, along with the corresponding theories in the field of law and economics. The subsequent literature review presents a comprehensive analysis of the existing body of knowledge based on empirical studies of appropriability methods used by startups. In the empirical part of this thesis, the results obtained from research conducted on the importance of appropriability strategies utilized by seventeen Czech software startups are presented. It becomes evident that these startups place significant emphasis on informal appropriability methods, notably leveraging complementary assets and first...
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Types of Shares in a Limited Liability Company established to realise an innovative project
Šťástka, Vojtěch ; Černá, Stanislava (advisor) ; Eichlerová, Kateřina (referee)
Types of Shares in a Limited Liability Company established to realise an innovative project Abstract The research task of this thesis is to analyse and describe the specific challenges related to the possibilities in the Czech Republic of modifying the types of shares in limited liability companies established for the purpose of realising an innovative project in practice referred to as a startup. The aim is therefore to seek answers to the defined theses related to this matter. In the first two chapters, this thesis focuses mainly on the basic legal definition of the concepts related to limited liability companies and their shares in the Czech Republic. The following chapter describes what a startup is and how and by what means innovative projects are realised. The fourth and fifth chapters analyse the historical legal development of the Czech legal regulation of the types of shares in a limited liability company, considering the major changes made to the relevant legislation in the last ten years. The sixth chapter analyses the limits of modification of the rights associated with shares in a limited liability company, including addressing the general limits and focusing on specific rights associated with shares by law, including the right to participate in the general meeting, the right to information,...
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Public Relations in Czech Startup Environment: Case Study of the Company Twisto
Zíka, Tadeáš ; Ortová, Nina (advisor) ; Koblovský, Petr (referee)
This bachelor thesis deals with the issue of public relations in startups. The aim of the thesis is to identify the specifics of public relations for startups, especially in comparison with public relations for traditional corporations. This thesis begins to fill a gap in this topic, which has not yet been dealt with by almost anyone, not only in the Czech Republic. The thesis can be divided into two parts. In the first, theoretical one, the author searches for the basic defining features of startups, describes their functioning and briefly presents the historical development of this business segment in the Czech Republic. At the same time, he briefly introduces the field of public relations, especially their definition and possible divisions. At the end of the theoretical part, the author presents foreign literature on the topic of public relations in startups. While in the Czech Republic there is no literature on this topic at all, there is not much of it abroad either. The second part of the thesis, the practical part, focuses on a case study of Twisto, one of the first successful Czech startups. The case study first presents background information about the company, followed by a quantitative analysis of its media mentions, and most space is devoted to an in-depth interview with Jan Husták, PR...
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Proposal for Strategic Brand Development Activities
Tvarožková, Klára ; Havíř, David (referee) ; Zich, Robert (advisor)
This thesis focuses on proposals for strategic brand development activities of a Brnobased startup operating in the global market of elemental analysis. The thesis will present theoretical background focusing on the areas of brand, business model, market, competitors and customers. The analytical part examines the current market situation, the competitors' approach to brand development and the existing brand of the startup itself. The proposal part of this thesis creates a possible model for brand development along with suggestions for implementation and increased awareness.
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Analysis and comparison of business loans for startups or small businesses on the Czech market
VLACH, Daniel
The range of business loans on the Czech market is wide and the entire process can be confusing. Therefore, selecting the right loan is often difficult and can radically determine the success or downfall of the business. Theoretical part of this bachelor's thesis contains fundamental information about loans, types of loans and the process of getting a loan. The main differences between business loan and consumer credit loan are also described. Finally, there are statistics about business loans and business entities. The objective of this bachelor thesis is to find the most suitable business loan for two model situations. The information about the interest rates and other conditions is provided either by employees of chosen banks, non-banking institutions or via internet sources. The banks are mainly chosen according to their offers for startups and small businesses. Each model situation has various aspects. The most suitable option is chosen by comparing the offered loans for each model situation.
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Inovační proces společnosti FairList, s.r.o.
Tížek, Jakub
Tížek, J. Process of innovation in FairList s.r.o. company. Diploma thesis. Brno: Mendel University, 2015. This thesis describes importance of innovation for small businesses and shows practical use of it in specific company.
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"The World's Biggest Problems, the World's Biggest Market Opportunities": Contours of Conscious Capitalism in the Czech Republic
Virtová, Tereza ; Stöckelová, Tereza (advisor) ; Gerbery, Daniel (referee) ; Murin, Ivan (referee)
This dissertation deals with the relations between economics and ethics. It specifically focuses on a contemporary trend that seeks to reform the socio-economic system from within the private sector, which the thesis conceptualises as 'conscious capitalism'. The thesis is the result of a long-term ethnographic research on socially responsible start-ups in Prague and presents conscious capitalism through three case studies. The first study focuses on the question of work ethic and subjectivity of conscious entrepreneurs and workers and the dynamics of their interrelationship in enterprises. The second study shifts the focus to the sphere of socially beneficial production and the creation of conscious products, and analyses in detail the operation of one social enterprise. The theme of the third case study is the relation of conscious capitalism to shareholder capitalism, which it on the one hand criticizes, but on the other hand builds on and uses for its own development. This dissertation belongs to the critical social science studies that address the ethical turn in capitalism (Bandinelli 2017; Chiapello 2013; Land & Taylor 2014; Morozov 2013), although its own contribution stems primarily from the research focus on the inside of the small start- ups. The work presents conscious entrepreneurship...
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Legal aspects of financing a limited liability company conducting business in the field of modern technologies
Maixner, Dan ; Černá, Stanislava (advisor) ; Hurychová, Klára (referee)
Legal aspects of financing a limited liability company conducting business in the field of modern technologies Abstract This thesis deals with the issue of financing limited liability companies that operate in the field of modern technologies, otherwise known as startups. This type of companies is characterized by several specific features that usually make them unable to be financed by banks or similar financial institutions. Startups are therefore financed by specific joint stock companies set up for this purpose in one of two ways. Either through the direct purchase of equity in the company or through a convertible loan. The former approach is referred to as equity financing, while the latter is referred to as debt financing. The description and comparison of these two approaches with respect to their benefits and shortcomings is the main focus of this thesis. In the first chapter, the term startup itself is examined in detail. By synthesizing the definitions of various authors, the basic elements that a company should have in order to be called a startup are presented. Next, it is discussed why startups in the Czech Republic exist in the form of limited liability companies. The second chapter is devoted to the entities that provide startups with support, whether financial or otherwise. Further chapters...
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Financing of Business Activities
Bakala, Jan ; Stupka, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis is focused on financing of development and launching a new product of an EdTech Startup on the Czech market. The thesis is divided into Theoretical, Analytical and Proposal part. Theoretical part includes a description of the basic theoretical terms such as sources of funding and environment analysis of the company. Analytical part contains of analysis of the Startup’s present environment. Proposal part suggests several methods of financing and chooses the most suitable financing method of the investment.
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
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