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Marketing Communication of a Company Operating in the Real Estate Market
Rosecká, Petra ; Hladká, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.
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Performance of Real Estate Activities
Zejda, Jiří ; Vyhňáková, Michaela (referee) ; Telec, Ivo (advisor)
This thesis illustrates the real estate environment from a professional and legal perspective. The first part of this thesis will refer to the legislative components and organizations, which affect the development of laws related to the industry. Then, the real estate market will be defined from two angles - a broker's and the competitors, as well as illustrating the differences in the Czech and Slovak markets. A case study will show the process of two property sales. In the first, a family house is sold under normal conditions and in the second, an apartment building is sold under shared ownership. The final segment of the thesis will summarize a research, which was focused on service quality in the Czech and Slovak real estate brokerage markets.
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The Proposal of Marketing Strategy
Štrbáková, Zuzana ; Ondrášková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The aim of my diploma thesis is the analysis of Schmidt estate agency. This analysis will be focused on its inner and outer environment, above all on the way this estate agency is viewed by its real or potential customers in Břeclav and its surroundings. I will use the results of the analysis for determining a recommendation to increase the level of Schmidt estate agency clients’ satisfaction and to raise awareness of this estate agency.
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Marketing Activities of a Newly Established Real Estate Agency
Polák, Martin ; Veselá,, Jitka (referee) ; Mráček, Pavel (advisor)
Presented master thesis deals with marketing activities of a new real estate office in its initial stages of establishment. First chapter defines terms used in marketing and real estate environment. Following chapter comprises analysis of current state, the subject of research and its surroundings are monitored using analysis of marketing activities. Furthermore, using results of these analysis, problems are determined along with milestones leading to their rectification. Also, an operation procedure of this thesis is described, as well as conducted marketing research which focused on gathering inputs for design part of the thesis. All analysis and marketing research yield topics that are later used in design part of this thesis, suggestions leading toward formation of marketing activity concept are presented. These suggestions are evaluated in a following part of the thesis, merits for the subject are also described.
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Information System for Estate Agency
Dudík, Michal ; Rychlý, Marek (referee) ; Masařík, Karel (advisor)
This work deals with the requirements analysis of the online content management system of real estate agency. The aim of the work is to suggest and implement this system. The emphasis is mainly on the possibility of data synchronization with Czech real estate servers. On the basis of the appreciation of several different methods used for the data exchange there are illustrated their benefits and disadvantages. Ascertained matter will be used for the proposal of the method of synchronization among real estate systems. System is built by using PHP 5 and MySQL, XML, XSLT, XHTML, CSS, JavaScript, XML-RPC technologies.
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The proposal of finance of habitation in new housing quarters
Procházka, Štěpán ; Eigner, Alois (referee) ; Petráš, Jiří (advisor)
This diploma thesis deals with the analysis of available forms of financing of housing in Czech Republic. The attention is basicly concentrated on mortages and loans provided by building society, including bridging loans. There are also mentioned different types of prospects for financing, concretely loans and backing provided by government. The application example shows financial demands of various products and their possible combinations.
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Web Application for Estate Agency
Hájek, Jan ; Kunc, Michael (referee) ; Grulich, Lukáš (advisor)
This thesis is addressed on making a web application for a real-estate agency. In this application both common users and administrators will be able to access and employ the underlying system with ease. The system will be holding up-to-date list of available realties, as well as managing the presentation. The thesis contains description of the complete developing process, including initial specifications, covering diagramme projecting and the final implementation itself, with XHTML, CSS, PHP, MySQL and JavaScript technologies used.
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