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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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Communication Mix of Company Fabory CZ Holding s.r.o.
Záhradník, Šimon ; Kališ, Martin (referee) ; Mráček, Pavel (advisor)
The thesis is dealing with changes in marketing communication of Fabory CZ Holding s.r.o. The goal is to propose improvements, which will bring to the company added value in marketing, whereas these changes can be realistically implemented. The theoretical part includes issue of marketing mix into the theoretical Framework and analyses detaily marketing communications. Analytical part describes the current state of company. The part of propose is focused on propose, which improves present condition of marketing communication.
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Marketing Strategy of Automotive Trade-fairs
Hraběová, Jana ; Kremlová, Martina (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.
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Proposal of PR Activities to Raise Company Awareness
Skočovská, Eva ; Bouška, Ondřej (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis focus on raising awareness of the company the Foundry HEUNISCH Brno s.r.o. through public relations activities. In this thesis is analyze the current situation in the company and then made suggestions for extension public relations activities. The work is divided into 3 parts. The theoretical part defines the basic concepts of marketing, marketing tools and marketing forms of communication. The second section analyze the current situation in the company and last chapter is focused on the suggestion public relations activities for raise awareness of the company and also for improvement relationship with the public.
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Communication Mix of the Company Danza Brno o.s.
Jančová, Kateřina ; Navrátilová, Ludmila (referee) ; Veselá, Jitka (advisor)
The theme of this thesis is Communication mix of the company Danza Brno, o. s. The thesis is focused on the entire communication mix of this company. The thesis compares theoretical basis and actual state of the company and specifies which components of communication mix are in the company used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with the customer and suggests possible additional procedures and methods how improve this communication.
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Marketing strategy for Fit Center
Zezula, Radek ; Snopek, Radek (referee) ; Mallya, Thaddeus (advisor)
This bachelor work focuses on analyzing limitations of marketing strategy of a fitness center. It tries to establish how these shortcomings could be eliminated and in achieving this goal different tools like marketing mix analysis and questionnaire are used. Based on the feedbacks from the customers who filled the questionnaire and discussion with the management of the center, some measures on how to properly react to each individual customer demand and increase attendance and popularity of fitness center were suggested.
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Proposal of Communication Plan in Salon MIA
Jozefová, Silvie ; Zachariáš, Michal (referee) ; Milichovský, František (advisor)
The purpose of this bachelor thesis is to evaluate current communication mix of salon MIA and present suggestions for its improvement. Theoretical part describes theoretical background of related problem. The next practical part is focused on history and characteristics of the company, SWOT and SLEPT analysis, marketing mix and mainly its final part – communication mix. On the basis of results of these analyses are suggested proposals how to improve communication mix.
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Communication Strategy for Company Ježek
Urban, Jan ; Zatloukal, David (referee) ; Šimberová, Iveta (advisor)
The goal of the submitted thesis: “Analysis of company´s communication mix” is the analysis of the company´s present communication mix and proposal of a new mix. The study is divided into two parts, theoretical and practical. Theoretical part discusses the established methods of analysis a company´s internal and external environment, describes and compares particular tools of marketing communication and its principles in the theoretical level. Introduction of practical part introduces selected company. Main part analyses company´s environmental and particular tools of promotion. Last part gives proposals of the new communication mix.
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