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Analysis of the loyalty program Telefónica O2 Czech Republic
Javořík, Tomáš ; Koudelka, Jan (advisor) ; Vacek, Miroslav (referee)
This thesis deals with loyalty programs, frequent flyer program, especially Telefónica O2 Czech Republic. The work deals with the very meaning of existence of loyalty programs, about why companies pay to finance these activities. At the same time, the work seeks to capture new trends in these programs and provide guidance on creating an effective loyalty program. The practical part focuses on the development and analysis of the current state of loyalty program of Telefónica O2 Czech Republic. The primary aim is to ascertain to what extent the program is effective in terms of customer retention, or their high performance and also how to participate in creation of the company's image.
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Contemporary Trends in Education of Managers
Dobruská, Iva ; Hiršová, Miloslava (advisor) ; Syrovátka, Oldřich (referee)
This thesis charts the developments that have occurred in the field of managerial education specifically from the perspective of the current trends in educational programmes both in the Czech Republic as well as abroad. The theoretical section of the thesis consists of a pilot study aimed at the demand for educational and developmental programmes amongst a selected research sample of managers and also at an analysis of the supply offered by a sample of educational organisations located in the City of Prague. Based on the information that was gathered, certain conclusions were drawn and recommendations made for modifying the study programmes offered by the Faculty of Management of the University of Economics.
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Analysis of the loyalty program of IKEA
Lukáčová, Jana ; Chylíková, Hana (advisor) ; Stejskalová, Petra (referee)
Based on the theoretical background concerning customer loyalty and loyalty programs, the master's thesis analyzes and assesses the loyalty program of IKEA. The program is compared to the loyalty programs of competitors on the Czech market. Based on the primary research using a questionnaire, the master's thesis studies the extent of participation of customers in the loyalty program, the way the program is perceived and for whom it is the most attractive. Improvements are proposed based on the findings.
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Analysis of the Competitive Advantages of an SBU (within the Organizational Structure of the University of Economics, Prague)
Landová, Jana ; Pichanič, Mikuláš (advisor) ; Staňková, Anna (referee)
The goal of this thesis is to define the competitive advantages of a strategic business unit (SBU) that is within the organization structure of the University of Economics, Prague (VŠE). The Central and East European Studies Program (CESP) operates as an SBU within VŠE. This is a one-semester paid program that is part of the of foreign language programs at the university. The program's advantages were defined on the basis of a survey of CESP's competition on the market for free movers in the Czech Republic, a SWOT analysis, and the evaluation of a survey of CESP's students. In the future, CESP should be promoted with a focus on these advantages and the program should be further developed accordingly so as to attract new students to VŠE.
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Reform of the Food Stamp Program in 90th the 20th century
Vaněk, Tomáš ; Tajovský, Ladislav (advisor) ; Jeřábková, Zdenka (referee)
In my thesis I examine the reform of Food Stamp Programme carried out in 1996 through the Personal Responsibility and Work Opportunity Reconciliation Act. I shall describe the parameters of the reform act and the impacts of the changes on Food Stamp Programme participants. Although the priority of the thesis is to focus on the Food Stamp Programme, I shall also show how the Personal Responsibility and Work Opportunity Reconciliation Act impacted several other social programmes in the USA and how these changes might have indirectly influenced the Food Stamp Programme itself. I shall introduce the conditions of the 1990s era in the USA and I shall point out their influence on the overall outcome of the reform. I shall also expound the development of the Food Stamp Programme and its most remarkable past forms and therefore illustrate its progress. The outcome from my thesis should present the reader with a comprehensive analysis of the changes brought to the Food Stamp Programme by the Personal Responsibility and Work Opportunity Reconciliation Act.
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Programy pro uvolňované zaměstnance z důvodu nadbytečnosti
Veselá, Věra ; Dušková, Lucie (advisor) ; Stříteský, Marek (referee)
V současnosti dochází v organizacích k rozsáhlým změnám, propouštění zaměstnanců se stává běžným jevem. Čím dál častěji se v této souvislosti setkáváme s pojmem outplacement. Cílem této práce je zanalyzovat outplacementový program konkrétní společnosti a zhodnotit, zda se společnosti vyplatilo vynaložit ohromné finanční náklady na zaměstnance, kteří z organizace odcházejí.
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Využití věrnostních systémů pro podporu prodeje
Svobodová, Zdeňka ; Bursíková, Marcela (advisor) ; Černá, Jitka (referee)
Práce se zabývá loajalitou a jejím postavením v dnešní společnosti. V teoretické části jsou zdůrazněny hlavní zlomové okamžiky ve vývoji loajality a vymezení jednotlivých druhů loajalitních programů. Praktická část je zaměřena na deskripci věrnostního programu České spořitelny ? Bonus program. Následuje průzkum mezi členy tohoto programu a jejich následná segmentace do několika segmentů, dle kterých jsou pak navržena jednotlivá doporučení pro zlepšení programu. [cs]
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