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Comparison of the Presidential Candidate's Website with their Presentation on Facebook
Čechmanová, Monika ; Hrůzová, Andrea (advisor) ; Vocásek, Tibor (referee)
This bachelor thesis focuses on the analysis of the campaign of presidential candidate Jaroslav Bašta, who is running for the political party Freedom and Direct Democracy (SPD) in 2023. Specifically, the content of his website will be compared to the content on the social network Facebook, which serves as a support for his candidacyThe thesis aimsis to identify differences between the content on these two platforms and to analyse the strategies used in the areas of marketing, public relations, and public opinion. The thesis will also examine whether the presidential candidate uses elements of illiberalism and how he communicates his electoral program. In the theoretical part, the thesis will focus on digital communication as a "new tool of political communication" and define key concepts and theories related to digital and political communication and marketing. The starting point will be the works of political scientist Chytilek (2012 or 2019), who specializes in political marketing, and the works of Matušková (e.g., 2006), an expert on political and electoral marketing. In the practical part, the method of analysing rhetorical and visual means will be used to map the use of populism for political purposes in the pre-election period, the issue of "fake news," and strategies of populist rhetoric on...
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The rise of Andrej Babiš and the ANO political movement in 2011-2014
KŘEPELOVÁ, Anna
The bachelor thesis deals with the political movement ANO and the entry of its main representative Andrej Babiš into Czech politics with an emphasis on the period 2011-2014. First, it deals with the early life of the actor and his business activities. In the following chapters, the thesis discusses the entry of the new civic movement into Czech politics and describes its gradual development. It then discusses the electoral campaign of the movement's leader and the subsequent parliamentary elections. The thesis presents the shifts in Andrej Babiš's views from his beginning in politics to his tenure as Minister of Finance. The aim is to analyse the success of the ANO movement and selected events related to Andrej Babiš.
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Populism as a political style: analysis of Facebook communication of selected presidential candidates in the run-up to the 2023 Czech presidential elections
Drahota, Jan ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis analyses populist content as a political style. Populist content is examined in the Facebook communication of the candidates for the presidency of the Czech Republic in the 2023 elections. The period under study is November 2022, i.e. the pre-election period. Populism as a political style is represented by authors Benjamin Moffitt and the pair Jan Jagers and Stefaan Walgrave, who conceptualize characteristic elements of populism that can be analytically examined. The aim of this paper is to determine whether candidates use these elements in their Facebook communications, and if so, in what ways and to what extent. A secondary aim of the thesis is to determine the relationship of user interaction with each populist element. The theoretical part introduces the concept of populism and its possible understanding in academia. Furthermore, the theoretical part introduces social networks and the functioning of their infrastructure in terms of content dissemination. The practical part focuses on the communication of individual candidates and captures the phenomena under study, interpreting them in detail.
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Communication of the Youth Organizations of the Populist Parties in the Czech Republic
Štěrbová, Adéla ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This diploma thesis deals with the issue of communication of youth organizations of the populist movements ANO 2011 and the Freedom and Direct Democracy (Svoboda a přímá demokracie). The concept of populism is considered ambiguous in academic debate and lacks a universally accepted definition covering all of its aspects. The thesis presents different approaches to the study of populism. Due to the topic of the diploma thesis, the work is inclined to understand populism as a communication style, which appears to be the most relevant in the context of the goals of the thesis, and defines its core elements that are then reflected in the operationalization of the research questions. In addition to the presentation of different approaches to the study of populism and the identification of its key elements, the theory and functions of youth organizations are also presented, as well as the theory, development and typology of political parties, including the connection of each of them to the concept of populism and the placement of the ANO and SPD movements in the context of this typology. The aim of the thesis is to identify the relationship in terms of communication between the selected youth organizations and their "parent" political parties, as well as to identify what characterizes the external...
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On the Wave of Populism. Current Development of Freedom and Direct Democracy
NUSKOVÁ, Nikola
This bachelor thesis deals with populism in the Czech Republic, specifically on the examples of the Dawn of Direct Democracy and Freedom and Direct Democracy. The first part of this thesis outlines the theory of populism, followed by an approach to the business past of the founder and leader of both political subjects, Tomio Okamura. The next chapter explores the creation and development of the Dawn, and the reasons for the departure of its chairman are examined. The third chapter maps the approach of Freedom and Direct Democracy from its foundation to the present. Besides other things, there is space for the internal party organisation and the programme goals; even the political marketing is not left out. Last but not least, the thesis focuses on analysing the elections in which the party during its existence participated.
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Vzestup populistických stran v období evropské migrační krize
CHRAMOSTA, Patrik
In the bachelors' paper, the author will focus on the issue of populism and analyze the impacts of the migration crisis in 2015 on the rise of populism in Europe. In the first part of the thesis, the author will define the concept of populism and describe the extent of such phenomenon based on the success of the relevant political parties in Europe. The author will briefly describe the historical development, core features, and specifics of populist rhetoric. The second part of the thesis will be dedicated to the migration crisis. In this part, the author will apply the findings from the first part and attempt to explain the means the political parties used to come to power during the migration crisis and increase their political profits. The relationship of populist parties to the topic of migration and the role, which this topic played in the successful mobilization of voters, will be demonstrated on the specific examples of political parties in EU countries, where the populists have succeeded.
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Vliv politického populismu v České republice na postoje občanů k problematice migrační krize
BORZYKOVÁ, Ivana
This bachelor thesis focuses on the influence of political populism on the attitude of Czech citizens to the issue of the so-called migration crisis of 2015 (when it was most intense) and in the following years. The first part of the theses characterizes the issue of migration in respect of the context of the migration crisis of 2015, the possible causes of the increase in the number of applicants for international protection, the difference between economic and forced migration, etc. Next, the author describes the issue of populism, its characteristics, objectives, history, and the rhetorical means used by populists from the point of view of chosen political theories. These theoretical findings are placed in the Czech context, including the context of the migration crisis. The analytical part of the work maps selected moments of the election campaigns of the leading Czech populist parties and movements - ANO 2011, KSČM and SPD which relate to the issue of the migration crisis. At the end of the analytical part, the author tries to demonstrate the impact of the rhetoric of the mentioned political entities as one of the possible influences which affect the negative attitude of Czechs towards refugees, with help of the selected opinion polls of Czech citizens.
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Fenomén soudobého populismu a Donald Trump
SOUKUP, Karel
First of all in my bachelor thesis I will focus on elucidaing the term contemporary populism. I will introduce political definitions and concepts of this term. Then I will describe populism in different stages: populism in pre-election campaigns, in government or eventually after the end of mandates. I will describe the features, populist rhetoric, argumentation, behavior and many other aspects that populist politicians adopt. I will describe some features on world, European and Czech politicians. In the second part the thesis, I will try to analyze the policy of Donald Trump, and I will apply the theories studied in the first part of my work with an example of his political activity.
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Specifics of electoral behaviour in East German states and their reasons
Šebek, Ondřej ; Handl, Vladimír (advisor) ; Šmidrkal, Václav (referee)
This thesis is aimed at voting behaviour and current voting trends in the eastern states of the FRG. During its short existence the right-extremist party Alternative für Deutschland has managed to succeed in regional as well as national policy, mainly due to the votes from the eastern states of the FRG. In my work I am dealing with specifics of the Germans choice during the elections to Bundestag, mainly I am focusing on the eastern states of the FRG. To clarify the reasons for the choice of Alternative für Deutschland in the east, I use the data obtained from the voters during the elections, on which I based the answers to my research questions. The conclusion of the thesis is that voters make decisions based on rational behaviour, as well as party identification, and populism also plays a role in decision-making, due to the promises of Alternative für Deutschland and their criticism of the government. Different results in the eastern states are affected by worse economic situation of the voters, inequality between eastern and western states of the FRG and immutable situation in the last 30 years since the unification of Germany.
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Nationwide referendum in Czech Republic 1993-2021
Grospič, Erik ; Guasti, Petra (advisor) ; Jüptner, Petr (referee)
Although there has been a debate of varying intensity regarding the benefits of a nationwide referendum since 1993, the Czech Republic belongs to the minority group of states within the European Union in which the general regulation of this institute is not enshrined in the legal order. At the same time, only one referendum at this level has been held here under specific circumstances since the First Republic itself. This diploma thesis deals with the concept of this element of direct democracy by relevant political entities that were represented in the Chamber of Deputies of the Parliament of the Czech Republic in the years 1993-2021. From a time point of view, this thesis focuses on eight electoral periods of the lower chamber. In the introductory part of the thesis, the use of the referendum is briefly presented from a global point of view, then within Europe and also the current Czech practice. The theoretical part presents the concept of direct democracy and the referendum itself, including its typology. This is complemented by a number of findings from recent scientific studies. In connection with this, some controversial aspects of the referendum are presented, the conception of which by the given actor subsequently determines the relationship to the use of the referendum as such. The...
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