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Marketing Tools Increasing Competitiveness of Company
Brabec, Lukáš ; Svoboda, Pavel (referee) ; Zich, Robert (advisor)
This bachelor's thesis is focused on competitivness strengthening of the shopping mall Futurum Brno using selected marketing tools. Whole concept of the bachelor's thesis is aiming primarilly on the final customer, that mean on the B2C market. There is detailed analysis of the shopping center and Brno market environment done in the thesis. Based on the outputs of the analytic part, there are proposed measures that lead to competitivness strengthening of the shopping center and improvement of its position on the market.
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Vegetační úpravy v interiérech nákupních center
Čech, Vojtěch
This diploma work deals with vegetative adjustments in interior of shopping centers. Evaluation of available already realised objects of this type was the target of this thesis. The main attention was given to description of particular operations during implementation of maintenance care during whole year. Literary part of this work is focused on relationship between plants and enviroment, to which is placed in. Basic part of this thesis then describes methods of vegetative elements disposition and detailed characterization of subsequent maintenance care, which is based on own experiences gained in practice.
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Návrh modelu rozhodovacího procesu při přípravě developerského projektu
Procházková, Martina
This dissertation thesis aims to propose a suitable decision-making model process with preparation of a development project. The model consists of an aggregate of key factors, which after evaluation, will indicate future successful efficient market application. This thesis brinks a model proposal of shopping centre development projects. The model developed has been tested with real projects in practice in the latter part of the thesis.
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Business Center Orlova - building and technological project
Maléřová, Tereza ; Věrný, Luboš (referee) ; Vlčková, Jitka Laura (advisor)
This Diploma thesis processes construction of a retail centre in Orlová Town, considering technology, finance and time aspects. Attention is focused mainly on the building process of the main premise – the structure of retail centre. Significant part of this dissertation consists of the technology study specifying readiness, proceedings and consequences of particular operations. In following chapters the main machine, substance and human resources and theire employment in place and time will be defined. More precise technology methods for chosen processes as well as quality standards in assesment and evaluation plan will be provided together with risk adjustment and risk management. In addition the Technical Report for equipment used in construction site will be submited, completed with sketches of construction-site equipment for chosen building stages. Financial and time schedule based on the technical and economy indicators will be provided for the complex of Retail centre, followed by precise time schedule. The impact of increased noise level caused by construction process will be evaluated in acoustic study and revelant precautions will be proposed and their effectivity verified.
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Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
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The prestressed floor construction of the shopping centre
Miechová, Zuzana ; Chalabala, Jiří (referee) ; Klusáček, Ladislav (advisor)
The aim of the Master´s thesis is to design the prestressed floor construction of the shopping centre. The construction is supported by the columns with the maximal span dimensions 16,0*16,6 m. The design is made according to the VSL (VSL International Ltd.)slab system - post-tensioned slab prestressed by the unbonded system of 4 monostrand units. In the thesis there is also made a simplified design of the reinforced concrete floor construction supported with the bigger amount of the columns. It is made a comparison of the both types of the floor slabs and the evaluation of their advantages and disadvantages. The statical analysis and the calculation of the internal forces is assessed by the program Nexis 3.60.15 32.
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Communication Strategy of Galerie Vaňkovka Brno
Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
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Economic and socio-cultural implications of developing shopping centers in the historical centers
Maleikovich, Aliaksandra ; Lindner, Milan (advisor) ; Kouba, Vojtěch (referee)
The subject of this bachelor work is to analyze the impact of building large shopping centers in the historic core of the cities of Minsk and Prague, as well as to identify the existing problems and to design solutions. The work consists of two parts: the first part is a theoretical one, where theoretical knowledge, serving as a background for the practical part, will be processed with the help of expert sources. The second part is a practical one, it presents a choice of two shopping centers "Palladium" and "Stolitsa" and evaluates the consequences of their erection.
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