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Event Marketing Plan
Hájková, Kateřina ; Langer, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This master´s thesis focuses on a proposal marketing plan for event Slovácké beachové léto. The thesis is divided into three main parts. Theoretical part describes marketing terms, which are based on other parts in this thesis. Analytical part characterizes event Slovácké beachové léto, describes current marketing and communication mix. Analytical part describes also analysis of general and business environment, SWOT analysis and marketing research. Based on results of analytical part there is developed proposal part which includes some solutions for an improvement of marketing and other new ideas for a better process of Slovacké beachové léto. These proposals are described in detail and planned based on time schedule.
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Marketing Research
Šmerda, Lukáš ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The Bachelor's thesis focuses on the marketing communications of GFS s.r.o. This thesis is divided into theoretical, analytical and proposal part. The theoretical part ex-plains the concepts that are contained in the analytical part. The practical part deals with the analysis of the company and marketing research in the form of a questionnai-re survey. The analyzes are then evaluated and, based on them, suggestions for impro-ving the current situation are proposed.
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Proposal to improve the marketing mix of the company Duostav KB s.r.o.
Klimecký, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis focuses on proposal to improve the marketing mix of the construction company Duostav KB s.r.o. Throughout the bachelor thesis I followed the theoretical foundations that are mentioned in the theoretical part. Then I analyze the marketing mix, marketing environment and management of construction company Duostav KB Ltd. Based on the outputs of the analysis of the current situation, proposals are made to improve the marketing mix.
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Proposal for Improving the Communication Mix in a Selected Company
Savićová, Sandra ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The subject of this bachelor's thesis is the communication mix of the Pet Supplies ZOO Zóna, s. r. o. There are three main parts of this thesis. In the first part there is summarised theoretical knowledge from the field of marketing. Second part is focused on the analysis of the current state of the company. Third part describes author's improvement suggestions of the communication mix of the Pet Supplies based on results of previous analysis.
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Design of Marketing Plan
Bardoň, Marek ; Hrdinová, Lenka (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes the process of a marketing procedure in case of a new method used in the product line in the medical field. The first part deals with the possible marketing tools. The second part focuses on the analysis of the current market supply and competitiveness of the products with the same target group. The third part includes the marketing plan for the launch of the product and its sales support activities.
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Marketing Strategy Proposal
Mokrušová, Libuše ; Bortlová, Hana (referee) ; Novák, Petr (advisor)
The Diploma Thesis deals with marketing strategy of student organisation BEST which is part of Brno University of Technology. The theoretical basis of the work focuses on the general theory of marketing. The analysis of the current situation describes in details the whole organisation. Marketing strategy was designed on the basis of marketing analysis and marketing research.
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Marketing concept management of development projects
Varšo, Matej ; Modranský, Marcel (referee) ; Dohnal, Radek (advisor)
The diploma thesis provides a comprehensive view of marketing activities of development company with already implemented development project Panorama City in Bratislava. Marketing attributes are important part of development projects with orientation of their customers, build their image, acquisition of market share and competitive advantage in the real estate market. All the above mentioned facts are analysed within my project The main aim of the thesis is to evaluate the strategy of the development project and looking at managing principles and strategy direction of other already implemented development projects. The main aim of is based on the facts from particular analyses to consider right or wrong seepage respectively find the best possible option for the management of the company on the market that develops along with potential customers. My project is divided into two parts. The first theoretical part is focused on familiarization with the basic concepts and processes in the area of construction the development process, analyze marketing environment and marketing strategies used in the construction using technical and scientific literature. In the second part-practical one focuses on analysis of specific Slovak development company and its already implemented a development project, and drafting strategies for marketing in the project. By applying a number of analyzes, which are blind, Porter and SWOT analysis highlight the results and findings after which it can be concluded any new variant of solution management direction and useful for other projects.
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