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Improvement of Furniture Store's Marketing Mix
Jančar, Jaroslav ; Domanižová, Petra (referee) ; Milichovský, František (advisor)
The subject of this thesis is to design a marketing plan in the company. In my thesis I will analyse current status of the company, so I can identify deficiencies and design new solutions and improvements. The first part is theoretical, focusing on the basic concepts of marketing and introducing each analyse. The second part includes practical research, which aims to improve the marketing plan of the company.
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Marketing Strategy of the Nano Snowboards Brand
Vintrová, Zuzana ; Asfourová, Nataly (referee) ; Chlebovský, Vít (advisor)
The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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BUILDING A PLACE ATTACHMENT AMONG HOUSING ESTATE RESIDENTS: A CASE STUDY OF THE ĎÁBLICE AND SPOŘILOV HOUSING ESTATES
Bečvář, Daniel ; Špačková, Petra (advisor) ; Veselý, Martin (referee)
The thesis deals with the topic of place attachment, i.e. the emotional bond of a person to a place, in this case to the place of residence, with a focus on residents of socialist housing estates. The first part of the thesis is devoted to the theoretical background. It discusses, on the one hand, the available literature on the development of place attachment, the ways of measuring it or the psychological nature of this attachment itself. Also, the phenomenon of modernist housing estates and their contemporary image is described in this part. In the second, empirical part, the aim is to find out how place attachment is formed among the residents of the housing estates, what further influences this relationship, and how this process of evolving differs in the two estates. The research is qualitative in nature and the main method of data collection is semi-structured interviews. The case study was carried out in two housing estates in Prague, which differ both in size and in how well they are known by the general public - the Ďáblice housing estate and the Spořilov housing estate. In this work, three mechanisms leading to the development of place attachment were identified - growing local familiarity, intensive time spent on the estate, and civic engagement. In addition to the mechanisms, the...
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Proposal to improve the marketing mix of the company
Borovcová, Aneta ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The bachelor thesis deals with a proposal for improving the marketing mix of a company that sells gardening equipment, tools and other products needed for garden maintenance. The thesis is divided into three main parts. In the first, theoretical part, the basic concepts of marketing, marketing mix and marketing environment are explained. The second, analytical part, contains an evaluation of the current state of the company by means of individual analyses. The last part presents suggestions and recommendations for improving the marketing mix.
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The differences in place perception: conditionings and links in time and space
Skála, Tomáš ; Chromý, Pavel (advisor) ; Šantrůčková, Markéta (referee)
This thesis deals with the topic of place as one of the most important concepts of human geography. The term place is examined from the perspective of social constructivism. In the first part the thesis focuses on the term place, place perception, space perception and place identity. Those and other important terms are discussed based on scholar literature considering the terms. In the second part of this thesis changes of place identity are analyzed using the example of Zbuzany, a suburban village of Prague with its space dynamically grounds. Old maps and aerial photos are used for observation of the changes within the area. Also, the main phases of space development are defined. The third part of this thesis uncovers the symbolic space using semi-structured interviews conducted with six respondents from three age groups representing different generations. The interviews were analyzed and the differences in sense of place and space among generations were proved.
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The essence of creating a marketing mix in a selected company
PEKÁRKOVÁ, Marie
The aim of the bachelor thesis is to evaluate the creation of a marketing mix of a selected company and to propose possible changes on the basis of available information.The selected company for the bachelor thesis is BANES spol. s. r. o, whose main activity is the production of rotating parts for major companies in the field of automotive, furniture, healthcare, food, construction and others.The theoretical part defines the concept of marketing, marketing activities, marketing mix and describes its individual elements. The practical part introduces and describes the selected company on which after collecting information from the company´s TOP management, an analysis of individual elements of the marketing mix is performed. The end of the bachelor thesis is based on the obteined information evaluated the creation of the company´s marketing mix and then suggestions are given.
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Experiencing places in the native village
Šturcová, Klára ; Gajdošíková, Pavla (advisor) ; Sedlák, Michal (referee)
The bachelor's thesis is focused on the topic of space and experiencing by means of creative processes using mostly painting technique. It is based on works of theorists and philosophers of Norberg-Schluz or Václav Cílek who are interested in these topics over a long period. The thesis is focused on relationships with places in the village where the author lives. In the first part, the author describes theoretical backgrounds of the work and integrates them to the context of contemporary Czech as well as foreign artists. In the second part, the work deals with the places in the village the author lives called Sebranice. She is close to that place and she reflects the specific atmosphere of the village by means of her paintings and their reflections. The third, didactic part contains projects (their realization and reflexion) which are based on her own theoretical and practical experience with pupils. The aim of the projects was development of sensitivity of perception and increasing interest of pupils in the places which surrounds them as well as art creation. KEYWORDS Drawing, place, genius loci, nature, village
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
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