Original title: Návrh marketingového mixu ve vybraném podniku
Translated title: Marketing Mix Proposal in Selected Company
Authors: Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
Document type: Master’s theses
Year: 2022
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: analysis of general surroundings; B2B markets; CANVAS model; cooperation; direct sales; fairs; Marketing; marketing mix; marketing mix design; packaging; partnership; people; place; Porter's model of five competitive forces; price; product; programming; promotion; SWOT analysis; analýza obecného okolí; B2B trhy; balení; cena; lidé; Marketing; marketingový mix; model CANVAS; místo; návrh marketingového mixu; partnerství; Porterův model pěti konkurenčních sil; produkt; programování; propagace; přímý prodej; spolupráce; SWOT analýza; veletrhy

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/205099

Permalink: http://www.nusl.cz/ntk/nusl-542799


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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