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Proposal of Sales Promotion for E-shop
Liebscher, Lukáš ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. For direct marketing it is a proposal of e-mail marketing and online chat.
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Proposal of E-commerce Solution
Blažek, Ľubomír ; Červienka, Juraj (referee) ; Luhan, Jan (advisor)
This bachelor thesis focuses on e-commerce and e-business in general, information about the client of the project and analysis of open-source e-commerce platforms. The practical part deals with the design and implementation of e-commerce on the basis of selected open-source platform for fashion brand Gladiator Brand. The final version of the practical part of this thesis will be fully functional e-commerce created based on client requirements.This bachelor thesis focuses on e-commerce and e-business in general, information about the client of the project and analysis of open-source e-commerce platforms. The practical part deals with the design and implementation of e-commerce on the basis of selected open-source platform for fashion brand Gladiator Brand. The final version of the practical part of this thesis will be fully functional e-commerce created based on client requirements.
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Business Plan for E-shop Foundation
Stašek, Michal ; Vitula, Pavel (referee) ; Bayerová, Vladimíra (advisor)
The master´s thesis is focused on formulation of a real and practicable business plan for foundation of an e-shop with male fashion. Company will be founded as limited liability company. Content of the thesis is evaluation of conditions for successful function of the company, calculation of the future revenues and costs.
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Using IT for Business Process Support
Dragula, Peter ; Hrnčířová, Ludmila (referee) ; Kříž, Jiří (advisor)
The area of small and medium enterprises (SMEs) is an important factor, in which many see a promise of improvement of the economic situation. It is a well-founded request, and as shown in many advanced economies, this segment is an important part of economy. My thesis involves one of these situations, where a starting entrepreneur, with low capital investments, is looking for ways how to achieve his market goals and how to support business processes with the help of information technology (IT). The IT supported business model here, will be a model, where the main distribution channels are realized with help of IT technologies. With this distribution channel relates the use of social network services as a marketing tool enabling a development of a company and an effective but not capital-intensive tool designed to realize the business targets.
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The Proposal of E-shop Information System
Bružina, Martin ; Rožnovský, Lukáš (referee) ; Koch, Miloš (advisor)
The master's thesis deals with the information support of business processes of the company which deals with the selling of goods via the Internet. Assesses the current state of the company business processes and their information support including objectives, plans and strategy of the company. Submits proposals for strategical and procedural changes and their information support including assessment of the impact of their implementation.
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Design of Payment Options for E-commerce of the Company
Bedecs, Jakub ; Zahrádka, Jiří (referee) ; Luhan, Jan (advisor)
This master's thesis deals with the design of a suitable payment system for a newly emerging e-shop. It analyzes the e-business environment and informs about existing payment methods, their advantages and disadvantages. Last but not least, this thesis deals with the development of electronic payments in the Czech Republic. The main part of the work is the analysis of various payment methods and their comparison on several levels.
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Business Plan of Breeding Hens and Eggs Sales
Těšíková, Renata ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the creation of a holistic and realistic business plan of the company, which will deal with the breeding hens in the free range and the sale of eggs through the e-shop. First, the problem and goals of the work are defined together with the methods and solution process. The next part is an analysis of the external and internal environment of the company and their results are summed up in a SWOT matrix. In the last part, the business plan itself is prepared together with an evaluation of whether the implementation of this plan is appropriate or not.
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E-shop proposal
Vyskočilová, Michaela ; Mrázek, Lukáš (referee) ; Dydowicz, Petr (advisor)
This bachelor thesis focuses on setting the optimal solution to an e-shop development for a company supplying capital equipments for water buildings. The company want to extend their sphere of action by setting up an e-shop offering their products on the Internet. They can choose from a number of e-shops provided by various companies. A part of my thesis is about choosing the way of developing the e-shop so that it meets the company requirements and that it is favourable for them at the same time. At the end of my thesis I want to asses the costs and also the anticipated benefits of the e-shop solution.
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