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Forms of Family and School Cooperation at the Beginning of School Attandance
Těšínská, Magda ; Kargerová, Jana (advisor) ; Stará, Jana (referee)
This thesis focuses on forms of cooperation between family and school at the beginning of school attendance. The theoretical part defines family and school as educational institutions and traces the development of cooperation between these institutions. It shows current trends in cooperation between family and school using the elements of a strategy of innovative educational program Step by Step and project Parents welcome. It refers to the elements that affect mutual relations. At the beginning of the empirical part is first described the methodology of qualitative research. The main techniques used were observation, questioning and interviews with teaching staff and the parents of pupils at two schools - at the average primary school and at the school using the program Start together, which received a certificate Parents welcome. Partner reality was analyzed on the basis of a document Competent teacher of the 21st century: An international professional quality framework ISSA. The research identified the actual situation in each school, its benefits and weaknesses. Keywords family, school, pupil, teacher, communications, family and school collaboration, experience, elementary school, innovative programs, a school providing the program Step by Step and Parents welcome
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Marketing analysis of selected articles from adidas Originals and the impact of marketing communications on its sales
Masařík, Vojtěch ; Koudelková, Petra (advisor) ; Báča, Ladislav (referee)
Bakalářská práce se zabývá komunikační strategií značky adidas, konktrétně komunikací značky komunikaci o těchto modelech a porovna marketingu na vnímání a prodej modelů. Zároveň se práce soustředí na sekundární t Teoretická část práce se věnuje konceptů značky adidas, respektive značky adidas Originals. Tato část obsahuje také informace o značce: její stručnou historii, produkty a d Praktická část zkoumá komunikaci na jednotlivých úrovních distribučního řetězce a prodejní data jaké množství výrobků si obchody předobjednaly, případně doobjednaly, a jak se produktům dařilo na maloobchodní úrovni. Zkoumány jsou také ceny a objemy prodaných modelů na sekundárním trhu a prostřednictvím dotazníkového šetření je vyhodnoceno povědomí veřejnosti.
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Tool for Project Stakeholder Management Support
Hypský, Roman ; Bartík, Vladimír (referee) ; Kreslíková, Jitka (advisor)
This master's thesis describes a tool supporting management stakeholders. Opening chapters of the thesis describe the theoretical background of the work. There are explained knowledge-based areas of the stakeholder management, human resource management and communications management. Following chapters of the work are devoted to the proposed system. At first there are specified the system requirements generally and then also from the perspective of several major users. Subsequently, the system is designed. The system consists of three main blocks - the identification of stakeholders, the stakeholder analysis using the questionnaire surveys and the setting of the communication strategy. The implementation environment (Java EE) is chosen and the system is implemented in it. Then its functionality is checked up on the pattern of data. In conclusion, the results achieved are evaluated and the outputs of processes in the field of management stakeholders are also discussed. At the end the future development of this master´s thesis is delineated.
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Marketing analysis of selected articles from adidas Originals and the impact of marketing communications on its sales
Masařík, Vojtěch ; Koudelková, Petra (advisor) ; Báča, Ladislav (referee)
Bakalářská práce se zabývá komunikační strategií značky adidas, konktrétně komunikací značky komunikaci o těchto modelech a porovna marketingu na vnímání a prodej modelů. Zároveň se práce soustředí na sekundární t Teoretická část práce se věnuje konceptů značky adidas, respektive značky adidas Originals. Tato část obsahuje také informace o značce: její stručnou historii, produkty a d Praktická část zkoumá komunikaci na jednotlivých úrovních distribučního řetězce a prodejní data jaké množství výrobků si obchody předobjednaly, případně doobjednaly, a jak se produktům dařilo na maloobchodní úrovni. Zkoumány jsou také ceny a objemy prodaných modelů na sekundárním trhu a prostřednictvím dotazníkového šetření je vyhodnoceno povědomí veřejnosti.
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Irony in TV talk show
Ježková, Klára ; Hirschová, Milada (advisor) ; Janovec, Ladislav (referee)
This work deals with irony in popular television genre, entertaining talk show. The first partdefines the basic concepts which we work with (public communication, cooperative principle, politeness, irony). In the second part there is characterized the media dialogue, specifically talk show. The third part deals with particular public television's talk show - Všechnopárty. This thesis examines, on selected examples, how irony works in the show, how it manifests itself and how it is used by participants in talk show. The main finding is that irony in Všechnopárty is used as a communication game, mostly as a specific variant of irony called teasing (banter). It is a communication acting describable as pretended threatening of face of communication partner or of your own face, resp. communication which intentionally and transparently for the viewer violates Leech's courtesy maxima (most often tactfulness and modesty maxima).Teasing irony in Všechnopárty is used as a fun element increasing attractiveness of the show for spectators and participants of the talk show are usually knowingly involved in it. KEYWORDS communications, media dialogue, talk show, cooperative principle, politeness, irony, teasing
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Curiosities in access radiological assistants to examination senior
KÁPLOVÁ, Kateřina
In the Czech Republic there is increasing the number of seniors so it can be assumed that in the future this will also increase the amount of radio diagnostic examination of seniors. By the time, when a person becomes the senior, he or she suffers from various ailments and quite often seeks professional help. An old person is very sensitive to dealing with him or her and because of that the aim of my thesis was to define how should the radiologist asistant behave to senior citizens. Today's population of people is facilitated and modern. But we must realize that those who are slower are living with us and for them it is harder to coordinate their movements and slow thinking. The theoretical work is concerned with the concepts of age and aging. An old man goes through various changes in old age. Seniors psychological, physical and emotional aspects are changing. It is important for the senior to overcome these changes and adapt for them. These changes are the main concern of gerontology. It is the science of aging, overall social relations in society to seniors and of course with a man of an advanced age as an individual with his individual needs and problems. Also this field deals mainly with the peculiarities of diseases in old age. Another issue is the most common diseases that affect seniors. A furthermore it deals with the communication and behaviour towards the elderly. In the practical part, I wanted to find out whether the communication between a senior and a clinician is at a good level, then whether they are informed by their doctor on what tests are going to and if not so, at least if the technician tells them what part of a body is he or she going to shoot. The result implies that 60% of seniors think they have a good experience with access to a radiology assistant, but not to good with the transmission of information. About 58% of seniors not get information from the sending physician and the technician not. There needs to be a change of both the doctor and the assistant
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Comunnication between paramedics and aggressive patients in prehospital care.
ČÁP, Jakub
The thesis is entitled: Communications between paramedics and aggressive patients in prehospital care. The theoretical part thoroughly deals with the characteristics of a paramedic and patient as well as elaborating a definition of communication with subsequent divisions into communication structures, functions and forms. The topic is further developer and the issue of communication between aggresive patients and paramedics is introduced is the theoretical part. Subsequently, this chapter describes aggresion, its types, causes and solutions on the part of paramedics. Two objetives are defined in the theoretical part. The first objective maps out the procedures paramedics use when handling and aggressive patient before hospital admission. The second objective reveals the problems paramedics encounter when communicating with an aggressive patient. Three research questions were established to the above objetives: 1. Which method do paramedics use when dealing with an aggressive patient during their first contact at the scene of incident? 2. What communication techniques are used by paramedics when communicating with an aggressive patient? 3. Which problems do paramedics encounter in communicating with an aggressive patient? A qualitative research approach was used when elaborating the research part. Data was gathered in the formo of semi-structured interviews conducted using 14 questions. The target group consisted of 10 paramedics from South Bohemia. The results revealed that the paramedics are partly aware of the processes they can use when communicating with an aggressive patient. In terms of the communication issues the respondents agreed on the fact that their most common mistake consists in their failure to control their own emotions, and losing their temper when verbally attacked by the patients. The results of this thesis could help to increase or supplement paramedics´ awareness of the options for best practice when communicating or handling aggressive patients. Furthermore, the thesis could be used as source material for lectures on issues related to communication between paramedics and a patient.
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Activities offered by Primary Schools supporting the involvement of both parents and the pre-primary school resulting in a trouble free transition for the child
Partyková, Veronika ; Kropáčková, Jana (advisor) ; Kargerová, Jana (referee)
This thesis is dealing with the issues associated with the transition from pre-primary to primary education, with the understanding and cooperation of the family, which results in a trouble free admission of a child to primary school. The theoretical part of this thesis focuses on the aspects affecting the transition of a child from pri-primary to primary school, primarily the schools readiness and experience. Also focusing on the topic diagnosis, communication and types of cooperation between all participants involved. The practical part is produced on research of regional surveys, which reveal which actives are offered by primary schools for future entry students. How those activities are guiding and supporting the parents prepare their child for the start of compulsory school attendance which is seen as prevention of school failure. The aim of this thesis is to analyze the usual forms of activities offered by primary schools supporting cooperation between primary, pre-primary schools and the family. It Also presents how parents evaluate activities supporting trouble free admission of a child to first class primary school.
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Didactics of communication training of students of general medicine
Tomová, Šárka ; Valenta, Josef (advisor) ; Feberová, Jitka (referee) ; Koutecký, Josef (referee)
The Abstract The goal of this dissertation was to find out the quality of a communication training of the doctors in the undergraduate education. The sectional goals were focused on the analysis of a present state of communication training of the medical students, but also on determining the effect of communication training on development of communication skills of active listening and sharing the information. The last set goal was to create an ask-sheet of specific chosen skills as a beneficial element in a communication training of the doctors. For reaching the chosen goals, we have used several phases of a research. In the first phase, we gave to our respondents non-standardized ask-sheet, which was made to determine the level of their personal communication index. In the second phase of our research, we observed several chosen communication skills of the students. We took a video during every single simulated situations of the students' communication, which we used as a feed-back for the analysis of each performance. The first and second research phase took place between 2010 and 2015. The research team for the first phase was composed by the freshmen of Master study program of General Medicine in a present form at 2nd Medical Faculty of Charles University (2. LF UK) in years 2010 - 2015. I have...
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