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The position of the spa Klášterec nad Ohří in the market of spa services
Peruthová, Michaela ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This diploma thesis deals with the position of the spa in Klášterec nad Ohří in the market of the spa services. The work is divided into two parts - theoretical and practical. The theoretical part is devoted to the definition of basic terms from the tourism and balneology branch. This section also includes basic theory of marketing and marketing research focusing on the specifics of marketing in spa industry and the marketing mix. The practical part deals with the characteristics of the Ústí Region, Klášterec nad Ohří and spa itself. To the subject of spa is devoted significant part of the work. It focuses on the history of spa, mineral springs and the current situation, which includes the characteristics of the services offered, the characteristics of clients, staff, competitors and marketing mix of the spa. The practical part also includes a research of customer satisfaction, its evaluation and recommendations which may be used in the spa for the future improvement of activities.
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Analysis of accommodation facilities in Marienbad
Šnircová, Lucie ; Mlejnková, Lena (advisor) ; Bakos, Tomáš (referee)
The aim of this thesis is to analyze the chosen accommodation facilities in Marienbad. The thesis is divided into five chapters. The first chapter deals with the characteristics of general terms of tourism and accommodation facilities. The second chapter is devoted to an explanation of the basic terminology concerning the spas, furthermore there is mentioned the history of spas worldwide and in the Czech Republic. In this chapter can be also found a brief history of Marienbad. The third chapter presents the characteristics of the current supply of accommodation facilities in Marienbad. The fourth chapter contains the analysis of chosen facilities. In the last chapter is assessed the overall situation of accommodation facilities in Marienbad.
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Potencial of swamp´s spa Toušeň
Velátová, Barbora ; Valentová, Jana (advisor) ; Mlejnková, Lena (referee)
The aim of bachelor's thesis is to find a potencial of spa Toušeň and to prove that dispose of potencial to become more attractive and to compete with other spas of the Czech republic. The Thesis is divided into 4 parts. In the first part is explonation of terminology of this branch. The second part focuses on explaining and describing of natural curative resource and there is also detailled description of natural curative resource swamp. The third part contain an analysis of spa Toušeň and last part includes the results of the field research.
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Hotel Marketing Strategy
Hykšová, Vendula ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The Master's Thesis is focused on the hotel marketing strategy issue. The theoretical section summarizes information about an issue of strategic situation analysis and it also involves marketing tools with focus on the hotel and spa industry. The goal of this paper is to design the situation analysis, evaluate the marketing tools used by the hotel and then summarize the results and include suggestions for the analyzed hotel. For the thesis were used literature sources as well as statistical yearbooks and internal information of analyzed hotel. The thesis is extended by consumer satisfaction survey and also web analytics tools as MajesticSEO and DoubleClick Ad Planner.
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Marketing Strategy of the Spa Lázně Poděbrady
Přibylová, Adéla ; Herget, Jan (advisor) ; Valenta, Petr (referee)
This thesis analyzes current situation of the Czech spa industry and significant changes in this field in relation to the planned health care reforms. The number of patients, whose treatment is fully funded by health insurance, will decline. These payments are important income for Czech spas. Practical part of the thesis is focused on spa marketing and suggests marketing strategy for the company Lázně Poděbrady adapted to the new economic environment.
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Consumer behavior in the wellness and spa services
Oplová, Kateřina ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
The thesis is divided into two main parts - theoretical and practical. The theoretical part distinguishes between classic spa and wellness industry, the importance and history of the spa. Furthermore, the theoretical part deals with marketing investigation as part of marketing research. The main part of thesis is practical part, which describes marketing research of consumer behavior in wellness services provided by spa facilities. Research includes the evaluation of customer survey, which was created for the purpose of this thesis, corresponding to the basic questions regarding consumer behavior. The conclusion summarizes the main findings and defines practical usage of trends.
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The Significance of Italien Spa Tourism
Vošvrdová, Martina ; Mlejnková, Lena (advisor) ; Štěpánková, Jitka (referee)
This thesis discusses the importance of spas in Italy and its comparison with the spa in the Czech Republic. It contains a concise definition of spas in the spa treatment and medical tourism. It includes the fundamental information about the destination of Italy and tourism in this country. It also deals with the characteristics of the spa of Italy from its inception to the present. In short, there is also will learn about 137 Italian spa areas. The last part is focused on comparison of several spas by selected characteristics .
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Importance of balneology in Slovakia
Hrubcová, Petra ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
Diploma thesis describes importance of balneology in Slovakia. Thesis contains importance and role of balneology in tourism, czechoslovakia history of balneology in the period 1918 - 1993, contemporary situation and trends of balneology in Slovakia and comparison of Czech and Slovak balneology. There is a hypothesis of similar balneology history of the Czech Republic and Slovakia as a result of their similar political history and there is a hypothesis of different nature curative resources.
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Balneology in Greece
Fiačanová, Jana ; Mlejnková, Lena (advisor) ; Jakoubková, Iveta (referee)
This thesis describes the importance of spa tourism in Greece reflecting on its history as well as its current status in Greek tourism and the health industry. Its content features basic terminology of the spa industry, specifications and development of the European balneology. This thesis also offers a view on Greek spa market and its performance including legislative and legal framework of the spa sector as well as a SWOT analysis of the Greek spa market. Last but not least it focuses on prospects and possibilities of cooperation between Greece and The Czech Republic in this field. It does so by introducing a new product to the travel industry for Czech clients. This new product takes into consideration current state of demand and health service in the Czech Republic as well as the offerings available from the Greek side.
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