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Using social networks to increase competitiveness
Holoubek, Vojtěch ; Molnár, Zdeněk (advisor) ; Trčka, Adam (referee)
This thesis deals with online social networking. The goal is aimed at a specific web project to demonstrate and comment on the possibility of using the elements of social networks to increase competitiveness. The text is divided into six chapters. In first is introduced the concept of project, including the objectives and reasons for choosing the theme. The next theoretical chapter describes the history and theory, followed by presentation of successful social sites. There are written the best practices for success in social networking too. The theory is followed by analytical and practical sections -- there is the real web project (hobby site aimed at sharing of user manuals and procedures) described. These chapters are a crucial part of the whole work, there are described all parts of project making, from the analysis of the environment through the required "social" functionality to examples of implementation and discussion of future forms of product promotion. The fifth chapter then presents an assessment of previous sections; achieved outputs are compared (commented) with performance targets and expectations. This part contains also the expected outlook for the future. The conclusion sums up the whole project.
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Possibilities of using social networks in Public Relations
Vilčko, Vincent ; Molnár, Zdeněk (advisor) ; Svoboda, Jiří (referee)
This thesis aims to analyze the situation on the field of public business and social networks in the world and Czech Republic. It represents the types of software designed for implementation in a business environment and subsequent processing of the relevant data obtained from these networks. The second part focuses on the area of the Public Relations in the local business environment, identifying opportunities for evaluating the contribution for the company and discusses how PR links with emerging trends of everyday use of virtual social networks in companies and in corporate environments.
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Exploitation of social web sites by companies
Vondrášek, Petr ; Šedivá, Zuzana (advisor) ; Basl, Josef (referee)
This bachelor thesis discusses the possible utilizations of services offered by social networks to companies. The aim of the thesis is to get acquainted with the three most popular social networks, present services they offer to companies and make recommendations for its optimal usage. Furthermore, the thesis incorporates the outputs of the questionnaire, which has focused on social networks users' perception of corporate activities on social networks. Moreover, case studies of two particular firms are included in the applicative part of the thesis to illustrate the social networks' exploitation in practice.
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The use of social networks and communication channels in work enviroment
Hrušková, Hana ; Kašparová, Eva (advisor) ; Chládová, Martina (referee)
As the title says, this bachelor thesis deals with the use of social networks and communication channels in work environment. The goal is to describe the most known social networks and their possible use and misuse in a business. The practical part of this work consists of interviews with representatives of two companies using Skype as an official communication channel and public inquiry about current trends in using of social networks and communication channels in work environment
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Social networks in the Czech republic
Grund, Michal ; Měsíček, Libor (advisor) ; Raška, Ondřej (referee)
The first purpose of this study is to introduce the terms social group and social network, define the main reasons of their formation and describe individual subjects of these social relations. The following part introduces the term Social Networking Site, including its brief history in the Czech Republic and foreign. The study provides a comparison of selected Czech social networks with a worldwide phenomenon - Facebook. It analyses the causes of the current situation through a comparison in services and through an inquiry answered by social network users. This analysis provides a list of unique features for each site. It also provides an image of the social network's position in our society. The next part describes present trends in this field. On this basis, the last part features possible future evolution scenarios of social networks. Regarding today's situation, when only one company dominates this segment, the scenarios are globally orientated. The study includes both strengths and weaknesses of social networks. It can serve as a basis for developing an optimal social network in the future.
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Implementation of social network services in company
Chernenko, Nina ; Šedivá, Zuzana (advisor) ; Žid, Norbert (referee)
The aim of this work is to streamline to the reader the existing social networks, to carry out the analysis by category and indicate the possibility of using social networks services for businesses. To reach the aim a detailed analysis of each social network described in this work was carried out and the offered services were tested. The benefit of the work is a survey analysis of social network according to their types and the possibility of using social networks services in commercial purposes. The work is complemented with a case study where Regabus company is implemented to the social network Facebook.
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Social networks and their usage in the Czech commercial sphere
Dvořák, Oskar ; Pavlíček, Antonín (advisor) ; Dalihod, Martin (referee)
This bachelor thesis deals with social networks from its historical roots until the present, when occurs a sharp rise in their popularity between people and also between companies due to using modern information technology, which might be a way to increase their profits with the ability to present their products and services, labour recruitment and communication with the outside. Due to the rapid growth of social networks in the recent years it is necessary to mention the assumptions in future years. The issue of social networks is examined in terms of opportunities that their usage brings. As for the commercial sector in the Czech Republic and its impact on social networks, it is necessary to take into account the orientation of the company, its size and indirectly its impact on the Czech market. By using a survey of individual social networks, polling companies, reading web resources, and various professional publications was achieved the objectives of the thesis.
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Possibilities of commercial use of social networks
Daněk, Václav ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
Main objective of this thesis is to analyze social networks as a means of advertising. Thesis takes down congruity of presentations of firms and companies but also individuals across the social networks. I devoted the greatest attention to networks Facebook, Twitter, YouTube and Myspace as the most popular and the most important in Czech Republic. Other social networks I am comparing with Facebook as the most widespread worldwide. Sub-chapters are focused to analyze specific social networks -- especially those which are most used in present time. Thesis also analyzes appropriateness of using advertisement on particular social networks and its efficiency. Then I tried to determine the best social network to speak to potential customers. The future is the last topic of my thesis. I attempted to outline the direction of social networks, not only in the marketing perspective. Other points which I attempted to outline are fall of present network or rise of new networks. The antithesis to the future is short exposition about history of the most popular networks and their origin.
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Influence of Internet over information society
Kaválek, Pavel ; Rosický, Antonín (advisor) ; Sigmund, Tomáš (referee)
This thesis deals with the influence of Internet over information society. The Internet has been with us by second part of twentieth century, and has become phenomena of society today. It'll be the same in 21th century. The first part of thesis describes terms refer to the Internet -- at first data, information, through knowledge to terms as information society or computer network. The second part is about Internet as medium -- history, essence, globalization, data selection or education of information society. First captures of practical part deal with data analysis from Czech statistical office. This part contents for example data of comparison with computer and Internet development in Czech republic. Then follow collected results from questionnaire of individual influence over the Internet for information society -- amount of information, fun in Internet, influence of social network on real life and credibility of information. The main point of questionnaire investigation was to find opinion of respondent about future development of each aspect. This had been compared with personal sight in issues.
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Privacy, individuality and reality: their losses in social networks
Ondroušek, Radek ; Rosický, Antonín (advisor) ; Pavlíček, Antonín (referee)
This thesis is focused on the current phenomenon, the social networks and their huge increase in the last years followed by the associated changes in their perception by the society and the development of the perception of privacy itself. The most important part of the work is dedicated to the pitfalls that the social networks and all communications bring through information technology. The thesis describes the currently most known networks that are used in the Czech Republic. A detailed investigation and analysis of the terms of use is focused on the probably nowadays most widespread and most used social network called Facebook. The following chapter shows a huge displacement in the basic settings and in the user's perception of privacy. This part also brings the recommended ways to setup. The last section presents the causes connected with the theme of this thesis and they are commented by author's point of view. The thesis ends by the summarizing of recommended measures and the overall conclusion of the theme.
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