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Creation of a new corporate design based on established brand
Troják, Adam ; Khabirova, Maja (advisor) ; Vojtěch, Pinc (referee)
Job of a graphic designer focussing on the creation of corporate graphics, corporate design and especially logotypes contains several types of activities. Nowadays people are becoming more specialized in their area of activity, which gives them a general assignment detailed view of the things, but by that they ignore other disciplines that help them see the issue from a perspective. Therefore, this thesis contains both a practical perspective on the corporate design of a brand, and ideas process from corporate identity, as the core of each brand, with extension to the emotional and philosophical aspect.
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Corporate identity of new brand and e-shop design
Leksa, Ladislav ; Bubeníček, Jan (advisor) ; Khabirova, Maja (referee)
The goal of this thesis is to establish a new brand making t-shirts for people engaged in geocaching. There are two main objectives - to create brand's corporate identity and to create e-shop design. However, this thesis deals with all the tasks that have to be fulfilled to enter the market, e.g. competition analysis or target group analysis. One of the topics also focuses on brand identity. The theoretical part summarizes rules that are necessary for the practical part. The practical part deals with the creation of the new t-shirt brand.
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Návrh propagačních materiálů na podporu prodeje produktů podniku Kalada Luhačovice
Jelenová, Veronika
This bachelor thesis focuses on promoting enterprise Kalada Luhačovice. The aim of the thesis is to design new promotional materials to support sales oriented on specific target groups which will entice new as well as existing customers of the company. Inseparable part of the thesis is the creation of a new single visual style of the firm, including proposals of a new company logo and corporate printed materials. The paper contains characteristics of the enterprise, analysis of target groups and company products' offering, analysis of internal and departmental environments. The thesis is also dealing with an analysis of general environment through STEP analysis. Analysis of current state of the company is based on mar-keting mix. Based on analysis there is recommended strategy. There is a new pro-posed target group which the company could focus on and unified promotional materials are created as well. By conclusion the issue is evaluated financially and appropriate way of distribution of promotional materials is suggested.
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Návrh marketingové komunikace domu s pečovatelskou službou
Sedlák, Marek
This bachelor thesis focuses on creating proposal of marketing communication for House with care service in village Silůvky. Goal of this thesis is to propose appearance of future website for chosen subject. The thesis contains characteristics of House with care service and description of services which are provided in House, SWOT analysis and analysis of competitors with focus on their internet propagation. Inseparable part of the thesis is the creating unified visual style for House with care service including proposal of logotype and printed matters. Proposal of the appearance of the website, propagation materials and their distribution are based on gathered information. There are calculated costs on marketing propagation at the end of the thesis.
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Rebranding of the Czech Republic
Čejpová, Ilona ; Mikeš, Jiří (advisor) ; Valentová, Jana (referee)
Czech Tourist Authority, CzechTourism, decided in 2011 to start a longterm process of destination brand rebranding.The aim of this thesis is to evaluate and analyze the effectiveness of the activities carried out so far in all steps.The thesis is divided into several parts, the first part concentrates on brand and image of the country, the second part is focused on corporate identity, the content of the third chapter is a theory about rebranding. Practical part contains a sum of activities and events throughout the history of the country affected the brand as well as the reasons for the rebranding and problem areas. In conclusion various steps of CzechTourism and designs of visual identity are evaluated and analyzed and a few next steps are recommended.
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Corporate Design and its application on the real company
Hubka, Michal ; Střížová, Vlasta (advisor) ; Čejchan, Vlastimil (referee)
The subject of this diploma thesis is Corporate Design (company style), integrated visual style, one of the basic elements of Corporate Identity and its application on the real company. The goal of the theoretical part is to explain the meaning and importance of Corporate Design, one of the main means of visual communication. Within this context, thesis is elucidating connections and relationships between different concepts of integrated visual style. Thesis is describing basic constants and evolved parts of Corporate Design and clarifying principles of its creation and reasons leading to change. The practical part is concentrating on the creation of new company style for real company. The goal here is to offer integrated visual style for company ASV Nachod, Ltd. and to create graphical manual, which contains definitions of different company style's applications. The main benefit of the thesis is comprehensive view on integrated visual style, explanation of Corporate Design importance with his constituents and contexts of Corporate Identity. Other benefit lies in the proposal of new integrated visual style for company ASV Nachod, Ltd. and creation of graphical manual. Principles and processes stated are very important not only for small and middle range businesses interested in integrated visual presentation.
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Corporate design VŠE
Urban, Petr ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee)
Cílem této práce je analýza a návrh zlepšení vizuálního stylu Vysoké školy ekonomické v Praze. Vizuální styl vychází ze základního kamene, kterým je její nové logo. Nová loga fakult Vysoké školy ekonomické v Praze a jejich aplikace, jsou popsány v přidružené diplomové práci, která s touto tvoří nedělitelný celek. Pouze s přihlédnutím k oběma pracím, je možné získat celý obraz o zvažované změně corporate identity VŠE a jejich fakult. Odvozeným cílem je vypracování corporate design manuálu. Byly uvažovány nároky, které jsou v současné době kladeny na komunikaci firem, především pak na tu vizuální. Tyto nároky jsou popsány v teoretické části, ve které je také definováno postavení corporate designu v rámci obecného komunikačního mixu. V praktické části práce je vypracován corporate design manuál, který obsahuje aplikace nového vizuálního stylu. Ke změně vizuálního stylu VŠE bylo přistupováno jako ke změně vizuálního stylu komerční organizace. Tato diplomová práce obsahuje řadu rozšíření, která v současném grafickém manuálu VŠE chybí. Zahrnuje například tvorbu jednotného orientačního systému nebo doporučení pro webové stránky.
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