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Youth Training in Dukla Praha Football Club
ŠVEC, Martin
The main research objective of this thesis is to determine how the intentions of educational activities carried out by the football club correspond with observable reality. The theoretical section of the thesis deals with the educational environment in the context of a football club. Further analysis of the club documents and interviews with coaches to determine their educational aims. The empirical part of the research presents the results of observation as well as a comparison of these results with educational aims proclaimed by the club. We have found that the aims fully correspond with observed reality. The club prefers personal development of players and their enjoyment of the game to match results. The educational strategy in Dukla Praha draws on the assumption that education of a strong personality is crucial for education of an excellent athlete.
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Marketing communication of the sports organization named FK Mladá Boleslav a.s. and its improvement suggestions
Olšák, Martin ; Omcirk, Vilém (advisor) ; Šíma, Jan (referee)
Title: Marketing communication of the sports organization named FK Mladá Boleslav a.s. and its improvement suggestions Goals: The main goal of this thesis is to come up with the suggestions of how to improve marketing communication of the sports organization named FK Mladá Boleslav a.s. Methods: informal semistructured conversation unstandardized observation, analysis of the documents gained, SWOT analysis Results: The results of the thesis are the suggestions of how to improve the sports organization named FK Mladá Boleslav a.s. in the section of marketing communication with football fans. Keywords: sports organization, football club, communication mix, marketing of the football club
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Marketing Plan of FK Mladá Boleslav for Season 2015/2016
Matoušková, Veronika ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Plan of FK Mladá Boleslav for Season 2015/2016 Objectives: The main objective of the thesis is to analyze the current marketing plan of FK Mladá Boleslav - detect shortcomings, and then propose an enhanced version. Methods: Two structured interviews were led to obtain the needed information, the first one with head of marketing department Michal Hrdlička, and the second one with FK Mladá Boleslav fan Vojtěch Tichý. Another method used was the document analysis applied to 2015/2016 marketing plan and annual report. Results: While analyzing, it was found that some relevant parts of the marketing plan were missing. Its enhancement proposal, which mainly includes the efficiency improvement of some promotional strategies, is created so in order to correspond with the current situation, and to be feasible. Key words: Sports marketing, football club, marketing plan of services, marketing mix.
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Marketing mix of FC Baník Ostrava and proposals for its improvement
Bartošek, Daniel ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of FC Baník Ostrava and proposals for its improvement. Targets: Comprehensive appraisal of FC Baník Ostrava marketing mix. The objective was to make an improvement proposal of individual marketing elements based on the synthesis of the club fans marketing research results and author's experience. Methods: An electronic questioning was used to obtain the relevant information. This questioning was focused on the fans satisfaction, opinion and attitude. The respondents were the fans of FC Baník Ostrava. Results: Marketing research results showed deficiency in the current marketing mix of the club. Fundamental deficiencies regard an unprofessional club communication and disrespectful attitude towards the club fans who are their customers. Improvement proposals were made to enhance the current marketing mix of the club. Keywords: football club, marketing, marketing research, fans satisfaction, sports marketing.
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Identity of the football club FK Dukla Jižní Město
Sýkora, Petr ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Identity of the football club FK Dukla Jižní Město Objectives: The main goal was to analyse the identity of the football club FK Dukla Jižní Město, define weak spots and determine how it can be improved Methods: Qualitative research with unstructured interview with representatives of leaders, players and parents, analysis of competition. Results: There is large improvement in the identity of the football club FK Dukla Jižní Město in the last years, but there are still some segments, which can be more improved Keywords: dukla, football club, identity, unification, union, identification
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Financial Analysis of the FKTeplice, a.s.
Valúch, Viliam ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
Title: Financial analysis of FK Teplice Objectives: The main objective of this work is to evaluate the current financial situation of FK Teplice on the basis of theoretical findings, proper calculations and prognoses and propose potential measures to improve the current state of affairs and simultaneously predict the potential progress of selected indicators in the future. Methods: The practical part of the work consists of the description of the current financial situation resulting from analysing publicly accessible data - balance sheets of FK Teplice. This financial analysis is further analysed with the help of the theoretical basis. The last part consists of the formation of prognoses derived from the development of selected indicators with the help of mathematical functions and prognostic methods which are part of the theoretical basis of the work. Results: The application of the financial analysis to an organisation in sports environment presents a number of different and characteristic results. In other sectors such results would be a reason for the abandonment of the said sector or a cause for radical decrease in expenses or lowering the number of employees. The financial analysis presents the club as financially stable despite showing a long- term loss. The sales prognosis shows a...
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Usage of social media in 1st czech football league
Matějka, Daniel ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
USAGE OF SOCIAL MEDIA IN 1ST CZECH FOOTBALL LEAGUE Objectives: The main aim of this diploma thesis is to assess the situation around the Gambrinus league clubs communication through social media towards to fans and supporters. Based on the results recommendations for communication through social media will be proposed. Methods: In this thesis following methods were used: case study, survey and finding dependence between two variables using regression analysis. Case study method was applied in the evaluation of communication of three clubs through social media. The survey recorded opinions of the fans. Regression analysis examined the dependence between the average home attendance of clubs and the number of fans on Facebook. Results: The results of the thesis correspond to the selected aims and are summarized in a separate chapter as suggestions and recommendations for communication through social media. Key words: social media, Facebook, Twitter, YouTube, Google +, football club, Gambrinus league, football
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Communication with the Media within PR of FC Viktoria Plzeň, a.s.
Kaliba, Tomáš ; Ruda, Tomáš (advisor) ; Voráček, Josef (referee)
Title: Communication with the Media within PR of FC Viktoria Plzeň, a.s. Objectives: The main objective of this work is to evaluate nowadays FC Viktoria Plzeň communication with media, all this based on theoretical knowledge, observation, interviews with club representatives and questionnaires filled out by sports journalists, and subsequently to propose possible arrangements that could lead to a better relations with journalists, i.e. those relations that influence image of the club in media. Methods: Practical part consists of a description of the present situation based on a synthesis of information acquired from an interview with the club press agent and those acquired by observation I made myself in a role of a journalist directly at the FC Viktoria Plzeň stadium in Pilsen. Then the situation is confronted with theoretical knowledge from literature and journalists survey data. Results: The results of this work revealed several deficiencies. Concerning the premises designated for journalists one of them is primarily absence of tables in the press area and unsuitable toilets common with spectators. Establishment of a permanent mix-zone, mutual cooperation with journalists in composing questions for audio recordings or placing a TV screen broadcasting matches in a press box would mean improvement...
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History of football club Sokol Slapy
Chroust, Luboš ; Pokorný, Ladislav (advisor) ; Hrabinec, Jiří (referee)
DIPLOMOVÁ PRÁCE Historie fotbalového klubu Sokol Slapy The history of football club Sokol Slapy Vedoucí práce: PaedDr. Ladislav Pokorný Autor: Bc. Luboš Chroust Title: The history of football club Sokol Slapy Anotation: This diploma thesis deals with the history of soccer club Slap, its operation and last, but not least it's successes in the field. Key words: history, Slapy, football, club
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Social Work with Footbal Fans in the European Union Countries as an Inspiration for the Czech Republic.
Jindrová, Barbora ; Smolík, Josef (advisor) ; Šveřepa, Milan (referee)
Thesis "Social work with football fans in the European Union countries as an inspiration for the Czech Republic" is about specific kind of social work with football fans and so called fanprojects. Work is focusing on description of topics and projects realized at international Europe level, following by description of situation in England, Italy and Germany. Projects mentioned in work are either already working or are mentioned as inspiration for CZ. Work explaining approach in each country including description of organization activities. Projects that are covering this topic in Czech Republic, are also listed in work. Also international project of fans embassy as an example of social service with football fans are included in work. Fan project including example of best practices is part of the work. Practical part of work - qualitative research is supplementing theoretical part and it is coming in several parts. Part of research is describing attitude of football clubs for this king of social work, part is describing interviews with employees of organization working with football fans in Europe. Another part is analyzing documents of specific Fanclub and analyze of email communication with members of fans associations. Practical part is complementing theoretical part. At the end there is...
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