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Adaptation process in intercultural relationships with focus on the czech culture
Sabolová, Monika
SABOLOVÁ, M. Adaptation Process in Intercultural Relationship with Focus on the Czech Culture. Brno, 2015 Diploma thesis refers to the adaptation process in intercultural relationship with the focus on the romantic relationships. The first part is theoretical, discussing the key terms to the topic, namely the main aspects of intercultural relationship, as well as historical background to the development of the intercultural relationship in the Czech Republic. Empirical part of the thesis consists of the research based on the qualitative methods. The research aims to find out the main challenges and opportunities of the intercultural relationship, as well as to describe the aspects of cultural adaptation process in romantic relationship, from the perspective of Czechs women.
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Czech-Canadian and Canadian-Czech cultural standards from the exchange student's perspective
Kvapilová, Kateřina ; Křečková Kroupová, Zuzana (advisor) ; Volfová, Jitka (referee)
The aim of the thesis is to identify and evaluate Czech cultural standards from the perspective of Canadian exchange students and Canadian cultural standards from the perspective of Czech exchange students, using the method of cultural standards, which is based on qualitative research through in-depth interviews form. Individual goals of the thesis include comparison of the results with theoretical research and analysis of historical and socio-economic impacts on Canadian culture. In conclusion, the author proposes recommendations for the Czechs and especially the future Czech students who plan to study in Canada.
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Analysis of the State Contributory Organization, Czech Centres
Nohejlová, Lucie ; Tyslová, Irena (advisor) ; Riedlbauch, Václav (referee)
The Master´s Thesis is focused on the State Contributory Organization, Czech Centres, which was established to promote the Czech Republic abroad. The theoretical element is focused on issues of the nonprofit public sector in the Czech Republic - definitions of the term nonprofit sector and public services. The emphasis is put on the characteristics of contributory organizations, funding, efficiency and selected specifics of the management of the contributory organization. Attention is also focused on other cultural contributory organizations. The practical element analyses Czech Centres. This part describes the core and complementary activities, funding, efficiency, motivation of employees and possibilities for cooperation on projects. The second part pays close attention to the activities of cultural diplomacy of Czech Centres.
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Corporate culture SKODA AUTO a. s.
Davidová, Claudia ; Müllerová, Františka (advisor) ; Lachor, Jan (referee)
The aim of this bachelor thesis is to analyze the corporate culture of SKODA AUTO a. s. The first part of the thesis deals with theoretical knowledge connected with this topic. The second chapter presents the company SKODA AUTO itself. The third part is focused on corporate culture of SKODA AUTO a. s. and their employees. The mainstay of the thesis is the final chapter that interprets results of survey and comes to conclusions about corporate culture of SKODA AUTO a. s.
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Communication strategy
Němcová, Andrea ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this master thesis is to suggest possible improvements for the current communication strategy of Czech Centre Munich -- one of the offshore branches of the government agency Czech Centres. This thesis is divided into two parts -- theoretical and practical. Important terms (such as marketing and communication) are explained in the theoretical part with a focus on their modifications in the sector of services and cultural sphere. The practical part presents the structure of Czech Centres, their field of activities and their communication structure. This part also introduces Czech Centre Munich with its activities, partners and communication instruments. The communication strategy is analysed through a direct observation and a quantitative questionnaire. The final part of this thesis evaluates and states recommendations for the communication strategy.
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The Meeting of Czech and American Cultures in Managerial Practices
Bátorek, Miroslav Štefan ; Nový, Ivan (advisor) ; Říha, David (referee)
The aim of the diploma thesis is to provide a comprehensive picture of Czech and American cultures, not only in their interaction. This picture will be the basis for learning and understanding of both cultures and their mutual differences. A detection of cultural specificities, their clarification and explanation of their causes is a fundamental concern of this thesis. The main issue of the research is to uncover cultural differences and related cultural clashes. The second aim of the diploma thesis is building a list of potential cultural clashes and final recommendations for the Czechs to know how to prevent these conflicts.
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Vliv národní kultury na firemní kulturu (příklad hotelnictví)
Buldrová, Andrea ; Mertlíková, Františka (advisor) ; Mišovská, Soňa (referee)
Moje práce se snažila vyřešit otázku vlivu národní kultury na kulturu firemní. Nejprve jsem analyzovala národní kulturu americkou a českou a vyzdvihla charakteristické rysy obou z nich. Poté jsem se přenesla do roviny firemní, kde jsem se věnovala hlavním faktorům, které tuto kulturu vytvářejí. V praktické časti jsem porovnala firemní kultury českého Hotelu Praha, a.s. a amerického hotelu The University Inn at Emory na základě získaných informací a vlastních zkušeností. Závěrem jsem analyzovala vliv národních specifik na formování daných firemních kultur.
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Czech-Austrian economic relationship with respect to the cultural differences
Landová, Lucie ; Mertlíková, Františka (advisor) ; Šíma, MIlan (referee)
Diplomová práce se zabývá hospodářskými vztahy mezi Českou republikou a Rakouskem. Důraz je kladen na obecnou a ekonomickou charakteristiku současného Rakouska, vývoj vzájemných vztahů ČR a Rakouska, bilaterální zahraniční obchod, pozornost je věnována též problematice přímých zahraničních investic. Definovány jsou hlavní perspektivy vzájemných hospodářských vztahů, uvedeny jsou 2 příklady z reálného podnikatelského prostředí. V neposlední řadě práce srovnává české a rakouské obchodní i kulturní zvyklosti a definuje shodné a odlišné znaky obou kultur. V závěru jsou stručně shrnuty nejdůležitější poznatky a východiska pro další vývoj vzájemných česko-rakouských vztahů.
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