|
|
The motives of selected travel segments for the visit to the Czech Republic
Valentová, Jana ; Indrová, Jarmila (advisor) ; Abrhám, Josef (referee) ; Konečná, Marie (referee)
This Ph.D. thesis is aimed at inbound tourism in the Czech Republic, analysis of statistical data and their development in the period of years 2004 -- 2013, characteristics of the main source markets for the Czech Republic, and analysis of motives regarding participants of outbound tourism to the Czech Republic in the observed countries. The principal aim is to analyze and compare intensity of motives of the selected geographic, demographic, socio-economic, and behavioral segments for visits to the Czech Republic. An integral part of the aim is to suggest further possibilities of the motivation research and their exploitation in the marketing practice of the tourism industry. The author defines all theoretical terms closely connected with the tourism market segmentation, motives and motivations to travel including interesting view of them throughout history. It is evident that the travel motives influenced by various factors are differentiated parallely with the human society development. The author characterizes the Czech Republic destination offer and evaluates its inbound tourism in the period of years 2004 -- 2013 by means of 4 main indicators: number of guests, number of overnight stays, average length of stay, foreign currency incomes. The author also evaluates the researches focused on perception of the Czech Republic abroad that was carried out by the institutions representing the Czech Republic abroad. The detailed analysis of travel motivations was performed by the author herself in the form of questionnaires. Results of these analyses bring impulses to other possibilities of the research in the field of inbound tourism not only in the academic sphere but also in research work of state and public authorities, and in practice when creating tourism products and communications mix.
|
|
|
Důležitost Udržitelného Rozvoje: Vnímání Společenské Odpovědnosti a její Dopad na Nákupní Chování Českých Spotřebitelů
Štěpánková, Zuzana ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
Corporate social responsibility (CSR) has been receiving a considerable attention from researchers in recent years, especially with regard to consumers' perception. This thesis is exploring perception of corporate social responsibility among Czech consumers and aims to discover whether or not it has an impact on them while purchase decision making. Czech consumers appear to have an interest in CSR but they are generally little informed about organizational CSR activities. Moreover, findings showed that low awareness and trust determine high scepticism among Czech consumers towards CSR activities. Eventually, even though Czech consumers generally wish to support socially responsible organizations, they perceive CSR as rather peripheral factor of purchase since they prioritize traditional purchase factor such as price and quality.
|
|
|
Analysis of the perception of Czech origin of the products
Pazderová, Blanka ; Černá, Jitka (advisor) ; Bártová, Hilda (referee)
The master's thesis focuses on the perception of Czech origin of the products. The main goal was to analyze the perception of the origin of the products in terms of consumers that prefer to buy Czech products, and which designations of Czech origin on products they trust. In particular, the work deals with the so-called "official designations" of Czech origin, for example "Regionální potravina" (Regional food), "Regionální produkt"(Regional product), "Český výrobek - garantováno Potravinářskou komorou České republiky"(Czech product - guaranteed by Food Chamber of the Czech Republic) and others. On the other hand, it highlights the presence of so-called "unofficial designations" and their influence on the consumer's perception. It is also focused on the legal issue of the Czech products. In the practical part of the thesis, we deal with the quantitative and qualitative research of the perception of Czech products to the consumer, which verifies the preference of Czech products and confidence in official designation of Czech origin. Finally, my work deals with the designation "made in EU" and its perception of the consumer. The conclusion of the work is that the studied subject is missing a legal description (in the Czech law system) and enables a manipulation with customers that are not familiar with the current system and could be misled.
|
|
|
Analysis of Brand Perception by Children in Children's Food Segment
Bičovská, Dana ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis deals with brand perception by children, specifically in children's food segment. The aim is to analyse this brand perception by children and confirm or disprove the hypothesis regarding this issue. This thesis is divided into two parts, the first of which deals with the theory and the second verifies this knowledge in practice. The first chapter of the theoretical part is devoted to brand and its role in marketing, the second one deals with strategic brand management and types of particular strategies. In the third chapter marketing segmentation is discussed and the fourth one describes children as a specific market segment, also in relation to brands. The last chapter deals with brand research and its techniques. The practical part includes the research, of which results provide the qualitative knowledge about brand perception by children in this specific category.
|
|
|
Public perception of social workers
FISCHEROVÁ, Kateřina
According to Úlehla (1999), the mission of social work is to lead a dialogue between what society wants to achieve within its norms, and what the client wishes. It is then the social worker's qualification to be able to be a mediator between the norms of the society and what the client is convinced of. Helping other people is considered to be a matter of course based above all on good upbringing and a man's feeling of being needed. However, if helping others becomes a mission in life, the person is viewed as a professional, and his or her work is aimed at improving these people's lives. Janebová and Musil (2007) claim that social workers adopt a large number of roles to achieve objectives of social justice and enhancing the quality of human life. Social work should reflect the task of mass media in the present society and should be able to employ them to achieve its objectives and to build the public image of this profession (Sveřepa, 2005). The main objective of the thesis was to find out how social workers are perceived by the public. The first chapter contains the definition of the basic terms of the subject matter. The chapter deals with a description of the social worker and the basic conditions of the social worker's performance, the ethical fundamentals and principles of the helping professions. Attention is also given to professional ethics, to the ethical code of social workers and expressing the basic attitudes of social workers to their clients. Further, it contains a definition of social services according to Act No. 108/2006 Coll. The formulation of desirable competences of social workers is described according to Zastrow and Havrdová (in Matoušek, 2003). The thesis endeavours to show the substance of differentiating between help and control in social work. The second chapter deals with explaining terms necessary in the subject of perception of social workers by the public. The chapter specifies the terms of the public, personality and perception. It includes factors that influence human perception. We describe the image of social work in selected Czech mass media. According to Sveřepa (2005), a significant role in the relationship of social work and mass media is played by the manner in which social work is presented in mass media. Social work and social workers themselves should reflect the role of mass media in the present society and should use them in achieving their objectives. The first two chapters deal with the theory of the subject. A significant support in this part is the relevant expert literature that I drew on. The thesis tries to present a more comprehensive view and a more integral idea of the subject matter in question. In the part dealing with research I set the objective of the research and formulated two hypotheses that were verified in the course of my research. The first hypothesis was: The perception of social workers is influenced by their image created by mass media. The second hypothesis: The perception of social workers is influenced by the degree of respondents' personal experience. Considering the subject chosen the research was realised by the quantitative method. The research was carried out in the town of Třeboň in the period of June and July 2014. Because of the size of the basic set it was not possible to carry out the research in the entire population of the basic set, and for that reason I chose the technique of the quota selection, which is very often employed in public opinion polls. The method used was that of questionnaire survey, with the questionnaire technique. The questionnaire contained 14 questions, and was distributed mainly personally. A total of 368 respondents participated in the survey. The outcome of the research provided answers to the two hypotheses. The first hypothesis: "The perception of social workers is influenced by their image created by mass media", was confirmed. The second hypothesis "The perception of social worker
|
|
|
The Conception of Time in Virginia Woolf´s Works
GEYEROVÁ, Veronika
This bachelor thesis is focused on the conception of time in Virginia Woolf's works. This phenomenon is mainly described and analysed in the novels Mrs Dalloway and To the Lighthouse, but the minor part of the thesis is devoted to the short story "The Mark on the Wall" and the essay "Mr Bennett and Mrs Brown." The aim of the thesis is to depict the way Woolf works with time, to suggest that her time conception may be applied to the majority of her works, and that it is closely related to the scientific, artistic and philosophical context of the turn of the 20th century.
|
|
|
Possibilities and limits of interpretation within art therapy
PRÁŠEK, Jiří
The final bachelor work discusses possible use of the interpretation within art therapy. It deals with the use and the meaning of the interpretation which is seem to be quite potential for the treatment. Next point works with the perspective of criterium which defines conditiones for a just interpretations and its preconditions which are considered as essential if the interpretation should be beneficial, changing the view of pacient and so treatfull. In the end of the work there is put a question of the interpretation of symbols in the painting. To conclude whole piece there are set few principles by which we can operate and control this process of interpretation in art therapy.
|
|
|
Psychology of pricing
Bimaj, Arjola ; Král, Petr (advisor) ; Olšanová, Květa (referee)
Price is the element of the marketing mix that has direct effect in the profits of a company. The right price can boost the profit and the wrong price can significantly shrink it. Thus, the businesses need to set the right price in order to maximize their revenues. However, the newest factors in the economic field, the continuous changes in the environment and the current financial situation in the world has eroded the pricing power and forces the managers to look in every direction in order to be able and keep up with the changes. Therefore, the aim of the thesis is to study the psychology of pricing related to the factors that affect the consumers' psychology and behavior when it comes to purchasing decision. The information will be then useful inputs for the companies in order to understand these factors and use them to set the most suitable pricing method for their product.
|
|
|
Using of colour-word association method in marketing
Popelka, Milan ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
Diploma thesis aims to show the possibilities of using the method of colour-word associations in marketing. For this purpose, the first chapter deals with the psychology of consumer. The second chapter is following by an overview of marketing tools. The third chapter focuses on standard methods of marketing research, supplemented by field of neuromarketing. The colour-word association method is characterized in detail in the forth chapter, where the general directions of its possible using are defined. Examples of using the method of colour-word associations in marketing research are presented in the fifth chapter. The practically usable outputs for the needs of marketers are introduced by some real researches undertaken by Zamestnanci.com Ltd.
|
|
|
Destination of the Sázava River on the Tourism Market
KOVÁČOVÁ, Markéta
The aim of this work was evaluation of primary and secondary destination offer of destination Posazavi based on situational analysis, identification of competing destinations,finding of the perception of the destination and then determine the position of destination on the tourism market. Based on the analysis of strengths and weaknesses was identified competitive advantage and suggested way of enforcement.
|
guest ::
