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Cultural and market-economic Aspects of transmission Opera Performances from Metropolitan Opera in New York (Met)
Krejča, Tomáš ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This B.A. thesis Cultural and market-economic aspects of transmission opera performances from Metropolitan Opera in New York(Met) aims to map one of the products the Metropolitan Opera in New York, the product of live broadcasts of opera performances in high quality image resolutin, the product Live in HD. Its aim is to capture the successful product development applying in the cultural field at a time close to his creation, but also a sufficient distance to enable him to capture the development and performance. Compares the conditions for applying the product (in the broader context of cultural functioning of the market) in theU.S. and Republic, explains the principles of operation of the product, examines the distribution and promotional network needed for its spread and points to certain elements and moments as a possible source of inspiration for the cultural market in the Czech Republic. This work is in the Czech Republic in this range yet unique.
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The marketing analysis of guest loyalty program implementation at Grand Hotel Zvon
KUČERA, Lukáš
The diploma thesis is dealing with a topic of hospitality, a natural part of the services sector. Under the conditions of a constant development and ever-increasing competition there is necessary for hospitality industry enterprises to impress upon their customers their unique features and quality. Customers always seek a higher quality of services provided, individualization of services, logically they always look for the highest return of their investments. One of partial aims of this diploma thesis was an analysis of preferences of guests in a context of concept and implementation of a loyalty program. Other partial aim was to analyze indoor and outdoor attributes of the hotel. Marketing and management methods of SWOT analysis, questionnaire etc. have been used to achieve these aims. The main aim of this diploma thesis was to propose an optimal structure of the loyalty program for guests. The program must respect guests{\crq} wishes and needs while remaining financially acceptable for the hotel. A questionnaire has been used to detect the preferences of guests which then formed the basis of proposed loyalty program. Setting the conditions and principles of loyalty program membership was the next step to achieve the main aim. Finally, a detailed calculation of every item and benefit used in the loyalty program was created.
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Special relationship? British-U.S. relations, 1979-1990
Potůček, Ondřej ; Horčička, Václav (advisor) ; Koura, Jan (referee)
Diploma thesis Special Relationship? British-U.S. Relations, 1979-1990 examines the nature of relations between the United Kingdom and the United States, focusing predominantly on the period of parallel governance of Margaret Thatcher and Ronald Reagan. The aim is to study both the extent to which the relationship was genuinely special and anticipations both countries connected with it. Providing an overview of the development of the special relationship after the WWII the paper addresses foreign, political, economic and ideological bonds between the countries and their political leaders. It considers not only the basic similarities of domestic and foreign policies, but also tensions and conflicts accompanying this alliance. The paper also describes the influence of the special relationship on the relations with European states and the Soviet Union. The uniqueness of the special relationship is identified in both the nuclear, defence and intelligence cooperation and in the British Prime Minister's and American President's ideological and political comprehension.
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Cultural dimensions of symbols as replicators of information: transmitter substances of culture in time and space
Půtová, Barbora ; Matějů, Martin (referee) ; Czumalo, Vladimír (advisor)
Subject of this thesis - in the vein of cultural studies - is aimed on analysis of painting, diagrammatic and printing techniques as specific non-genetic information replicators. There is a specific class of mediators as an influence on human culture, which is responsible for transmission of symbols and meanings in time and space also. Thesis consists of five relatively autonomous parts; dedicated to description, analysis and interpretation of unique replication techniques in meanings of their technological, social and cultural potential. The main objective of this paper was to create synthetic and interdisciplinary study presenting replicatory techniques (of scripture and images) as a sui generis phenomenon and integral part of cultural systems, which have a fundamental influence on human behaviour and people's experiences as members of particular culture. From the cultural studies point of view, the meaning of these cultural transmitters lays in fundamental, prolonging, continuous preservation of historical and cultural heritage. Simultaneously, they create normative framework and they contribute to creation of models in the sphere of artificial reality, which has an influence on perception and world interpretation as a whole.
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The trade with beer in the Czech Republic and Germany
Schottková, Monika ; Bolotov, Ilya (advisor) ; Ferencová, Martina (referee)
The Czech Republic and Germany are inseparably connected with a tradition of the brewing. However, both countries went through a different way of a political as well as economic development during the last 60 years. The aim of this bachelor thesis is to find out, if it is possible to predict the development of the Czech beer industry according to the knowledge of the development of the brewing in Germany. The first chapter concentrate on the history of the beer industry and kinds of beer. The second part deals with the analysis of the domestic trade with emphasis on the retail and also export and import. The next chapter focuses on the adopted measures which highlight the uniqueness of the Czech and German beer and finally the characteristics of the domestic markets and the most successful companies in these countries are introduced.
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Germinie Lacerteux in Czech translations
Kinská, Jana ; Šotolová, Jovanka (referee) ; Belisová, Šárka (advisor)
The aim of this thesis has been to create a comparative critical analysis of the two Czech translations of the French novel called Germinie Lacerteux by the Goncourt brothers, written in 1865. The first part of the thesis contains detailed information on the life and works of Edmond (1822 - 1896) and Jules de Goncourt (1830 - 1870) as well as an outline on a wider historical and literary context of their works, with a remark on their activities in other fields, such as art, literary criticism or history, as well as their legacy of the Goncourt Academy. Particular attention has been paid to their journal, Journal : mémoires de la vie littéraire, which, embracing 45 years (1851 - 1896), comprises their experience in the literary and art circles as well as other observations, and represents a valuable source illustrating their period. A position of the unique couple of writers in French realism is defined here and a particular stress is put on their pioneer role in the emerging naturalism. This movement was associated with specific methods of creations, mainly based on the collection of documents and notes from different social environments. This chapter is followed by a part dedicated to the reception of the novel analyzed in France, where its argot and depiction of the lowest classes met, on the one hand,...
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The Internet and private international law
Machová, Daniela ; Pauknerová, Monika (advisor) ; Brodec, Jan (referee)
64 RESUMÉ THE INTERNET AND PRIVATE INTERNATIONAL LAW This thesis focuses on the connection of the Internet and Private International Law. Its aim is to make it easier to find a way in both old and new legal regulations concerned with this area of law and consider the possibilities of current legislation, and its use for the Internet relations. For better orientation and understanding the topic, I am starting with the outline of the Internet as a unique communication device, which thanks to its special features such as borders ignoring, and instant actions and reactions, enables to engage in relationships - not only business ones - all around the world. These interactions are seen as relationships of private law with a cross-border element. After the introduction of the most important terms, the basics of Private International Law follow along with an extract from its sources, which influence the Internet territory. I would like to point out the significance of international and European level of regulation. The EU-law especially ensures through the harmonization of basic structures of the IT-law that the object statutes of the Member States are almost identical. This increases the legal certainty significantly and therefore helps the evolution of new e- relationships and the whole discipline. The Community...
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The Branding Dilema: Why Local brands Might Be Stronger Than Global Brands ?
Bozkir, Duygu ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
This paper discuss the conditions which may allow local brands to outperform global ones in order to show that there is a higher chance for local brands to succeed than what is commonly thought. Together with current globalization trends, global brands are expanding everywhere as they build on their high level of economic resources and rich experiences in various markets. Even though global synergy is sometimes important for customers, it might cause the death of local brands which have a unique value for domestic customers. The aim of this study is to offer valuable insights into the decision-making process that determines whether or not a local brand can be kept within an MNC's portfolio, as well as to discuss the hope and opportunities of local companies in their struggle to compete with global corporations. It will be shown that LCs remain to play an important role in the development of the domestic market, which is why companies should not give up on them that easily. The decision-making process of LCs is therefore also outlined in this research paper.
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A Unique Role of Jesus' Humanity in Paraenesis in the Epistle to the Hebrews
Paluchník, Pavel ; Roskovec, Jan (advisor) ; Mrázek, Jiří (referee)
In my work I am predominantly concentrated on the texts referring to Jesus' humanity. The main task of my dissertation is to assess the author's comprehension of Jesus' humanity and what impact it has on the paraenesis in Hebrews. The author seems to react to a tough situation of the readers who were possibly asking themselves, "how can this glorious, enthroned Jesus know what I am going through down here?" In the paper I will deal with two passages of Hebrews primarily: Heb 2:5-18 (including the introduction to chapter 1) and Heb 4:14-5:10. Both the passages seem to fundamentally constitute the author's comprehension of Jesus' identification with humanity, his earthly struggle, suffering and piety, which qualifies him as our Saviour, Redeemer, 'Archegos' and High priest. The author's detailed description of human Jesus is almost shocking for a reader. We see crying, praying and suffering Jesus, without strength and divine help at hand. This view seems to be scandalous. Yet, the author never separates this Man from the divine Son of Hebrews 1. This is very clearly, almost surprisingly, evidenced on the very place of Jesus struggle for sinlessness in Heb 5:7-8. The paraenesis is fully based on the fact that Jesus lived a life of an ordinary man in obedience, dependent on God. His obedience and reliance on...
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Migration crisis 2016 - Analysis of the current and future impact on the economy of the Czech Republic
Strýček, Jakub ; Ševčík, Miroslav (advisor) ; Pekárek, Štěpán (referee)
Thesis focuses on quantitative and qualitative analysis of incoming migrants and their human capital. Through this analysis and economic calculations, final fiscal deficit is revealed. Research is conducted by analyzing publicly available statistical data and submitting surveys to ministries and nonprofit organizations. On these data, model is bulit involving broad scope of variables for accurate quantification of any implications of the migration crisis. Main contribution of this thesis is building a model with unique basis of data providing domestic fiscal implications of a European migration crisis.
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