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Functions of the computer management games
Kočí, Josef ; Mildeová, Stanislava (advisor) ; Čapek, Michal (referee)
This thesis discusses the possibilities of using managerial games, their purpose, meaning, functions and focuses specifically on the management computer games, how it differs from classic games and what are their advantages and disadvantages. The theoretical part of thesis is also focused on why are these games discussed, why are they accepted or sometimes rejected and why they have become so popular for some managers and public gamers. This will serve me a survey conducted in the 11 April 2016 to 22 April 2016, from which it is apparent attitude of players to these games and from which you can also find out how much these games have an effect on the ability of the players. In the end I will also give a few examples of computer management games, which I consider to be appropriate illustration. I am going to familiarize all readers with my draft of the management computer game, which I have developed in C# thanks to this information, what elements the game has in common with the mentioned examples of games and what is its link to the survey conducted.
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Private labels on the Czech food market
Mangová, Zuzana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis is dealing with the position of private labels on the Czech food market. It also investigates the relationship of the consumer to this market. The main goal of this thesis is to discover preferences of the consumers on the Czech food market and to define the end segment of private label buyers. The first part of this thesis is theoretical and deals with consumers behaviour, decision making process and private labels. The second part is practical, where the final research is performed. There are final conclusions about the Czech consumers preferences deduced on the basis of the research.
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Comparison of Cuban Republic foreign policies under the governances of Fidel and Raul Castro
Červená, Pavla ; Kochan, Jan (advisor) ; Demková, Marcela (referee)
This thesis compares foreign policies of Cuban Republic under the governance of Fidel and Raul Castro. An analysis of Foreign policy is undertaken by comparing each individual policy and their apparent differences in architecture. The fundamental changes and differences are identified primarily by undertaking a personality analysis and looking at each president's ways of carrying out decision making process of policies that alter the governance of the nation. This thesis also focuses on their different attitudes in negotiation with key world governments. In concluding the thesis, I point out a forthcoming development of Cuba's foreign policy in the years to come.
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Consumer Behaviour in South Korea
Sapelnikova, Anna ; Průša, Přemysl (advisor) ; Cimler, Petr (referee)
This thesis focuses on the consumer behavior in South Korea. It is very essential because without research of the shopping behavior it is not possible to imagine an effective marketing campaign. The main objective of this thesis is to determine which factors affect Korean consumers by making a purchase of a mobile phone and to determine the attitudes and preferences of Korean consumers to brands Samsung and LG. In terms of methodology, the thesis consists of theoretical and practical part and recommendations. The theoretical part concentrates on the buying behavior of individuals and on the reasons. The first part of the practical part will be devoted to the development of consumers shopping behavior in South Korea. The next part directs reader's attention to the questionnaires. The last part of the thesis focuses on the recommendations which are aimed at the individual companies.
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Sensory and emotional marketing
Lešková, Terézia ; Kašparová, Eva (advisor) ; Bedrnová, Eva (referee)
Sensory and emotional marketing is a new approach in marketing and represents a wide spectrum of a new reserch in marketing. In my diploma thesis I focus on the part called neuromarketing that in our countries is not very much studied yet. Neuromarketing is a science combining impact of emotions on our rational behaviour. Firstly I look on the topic theoretically followed by realistic attempt on the influence of neuromarketing on customer. Practival part nice reflects awareness about neuromarketing in economy students of selected Universities in ČR, SR and Denmark. It looks on possible influence in decision making process. Is divided into five parts in which I look also on the impact of advertisiment and its use in neuromarketing, as well as on ethics, which will take very important role in the future orientation of neuromarketing.
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Analysis of the Acquisition Marteting Strategy of mBank
Zejda, Vladimír ; Jablonský, Petr (advisor)
This paper examines the consumer decision process at the financial market. Combining the findings from the fields of marketing, finance, psychology, economy, sociology and consumer behaviour I present a complex model of the financial services' consumer decision process. In the second part of the paper I use the model on the case of the entry of a new bank into a Czech retail banking market -- mBank (2007). Using the model I then explain the growth in the bank's client base.
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Cognitive biases in decision making process
Trejbal, Pavel ; Pstružina, Karel (advisor) ; Jirků, Petr (referee)
The focus of this thesis is mainly on the area of human decision making. During the decision process we are subjected to several influences, which bias our judgement. Therefore, we may be misguided towards wrong decisions. In addition, it is important that the display of distorted influence is regularly repeated with the same persons. Thus, we may assume that we are talking about a universal apparatus of the human mind. The aim of this thesis is also to identify the above-mentioned influences, and mainly to understand the nature of their origin. The knowledge resulting from the research could become important and useful tool for the reader, since the knowledge may be used for the improvement of our own decisions in both private and professional life. The research is based on interdisciplinary approaches to cognitive science. On one hand we use the functional model of mind, on the other hand we utilize a wide range of empirical data from several fields, such as psychology, behavioral economics and the sciences concerned with the brain. Using these tools, we analyze specific influences, which are considered to be important from the point of view of decision making. They are for example feelings, emotions, social influences, language, self, experience, expectations and prior forms of judgement. Based on the analysis of the influences, hypotheses about their interconnectedness are deduced. Finally, we suggest several practical methods, which should help us to improve our own decision making and help us to avoid wrong conclusions.
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Informace a znalosti v systémech pro podporu rozhodování
Drábek, Josef ; Rosický, Antonín (advisor) ; Heller, Petr (referee)
The Main focus of the work it is DSS, influence of information and knowledge to the system and development of information technology. In successive steps, it's introducing us with types and models in use. Also it targets tools and techniques, which are used for obtaining and saving information and knowledge. New knowledge creating shows ability of organization learning, by support knowledge management. At the end it evaluates development possibilities and restrictions of decision support system and it shows shortcomings across to human being.
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Support of decision making process in entreprenurship
Procházková, Katarína ; Žebrák, Miroslav (advisor) ; Nábělková, Petra (referee)
This bachelor thesis is about the decision making process in entrepreneurship. Step by step it defines the word as managerial decision making, and knowledge management. These two disciplines is in Business Intelligence, which gives the data into undestandable form. One of the system that uses Business Intelligence is also customer realtionship management. It is a system, which helps to organise the realtionships with customers, collects data and gives very valuable source of information, according to which the company can make the decision about its next steps in business. The second part is about usage of CRM in AIESEC organisation, which uses CRM on everydaybase. The aim of the thesis is to suppose the solution for this CRM so it can be used in the wider role, to support the decision making in AIESEC, and make it more efficient, quick and smooth. There are two suggested options in the thesis. From these chose one, which is according to the criteria more suitable for AIESEC.
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