|
|
Time-space mobility of university students in Ceske Budejovice
POJSL, Lukáš
The diploma thesis deals with the issue of time-space mobility of university students in the town Ceske Budejovice. The research was conducted on the basis of data collection through three methods, combining various approaches to time-space mobility. The first method used was questionnaire research representing traditional way of collecting information. The modern methods category was represented by GPS loggers and smartphone devices operating through the motion capture applications. The aim was a qualitative comparison of these methods in practice and further evaluation of their potential benefits for time-space research. Furthermore, the main focus is on the overall analysis of time-space mobility of university students in urban environment of Ceske Budejovice, with emphasis on the concept of bundles. Individual results are supported by images and maps created in geographic information systems. The final chapter summarizes the acquired findings and the resulting measurements of time-space mobility of university students in Ceske Budejovice.
|
|
|
Mobile Phone Through the Prism of Sociology
Kolářová, Kristina ; Duffková, Jana (advisor) ; Trunda, Jiří (referee)
The theoretical part of this thesis intends to familiarize the reader with review of the results of recent studies of how a mobile phone affects individuals, communication and society as a whole. Space is given to the issue of behavioural differences between men and women in relation to mobile phones. The last section shows how big is the attention given to a mobile phone in the field of marketing research. In the research part, the author uses methods typical rather to marketing research, an eye tracking, RTA and interviews to do the research whose goal was to describe the process of selection when buying a mobile phone via e- shop and to point out the possible differences between men and women. Measuring eye attention of 50 participants in the age of 18 - 29 years (25 men, 25 women) showed that eye behaviour of men and women when choosing a mobile phone differed significantly, particularly at the time that respondents gave to particular information areas. The interviews resulted in further differences such as differences in the importance of different criteria for both genders or unequal level of independence in selecting the phone.
|
|
|
Online and Smartphone Consumer Behaviour of Spanish Millennials
Perez Montesa, Luis ; Král, Petr (advisor) ; Zlatić, Marija (referee)
Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.
|
|
|
Security of smartphones on the Android platform
Hradil, Martin ; Luc, Ladislav (advisor) ; Veber, Jaromír (referee)
This bachelor thesis focuses on security problems of smartphones, specifically on the Android Platform. The goal of the thesis is to introduce user to the history of the Android mobile operating system, what threats can users face and what are the possibilities of preventing those threats and ways to deal with their consequences. The theoretical first part is devoted to the history of the Android platform since the first public version in year 2008 to the latest version from March 20015. This section describes development of the platform, along with explanations of important innovations and features. The second part is focused on individual threats the Android users may encounter. This section contains an analysis of the various threats and the possible methods of preventing and dealing with the consequences along with recommendations for specific users groups. The third part contains an analysis of selected security application. This part contains a description and analysis of the functions together with recommendations on settings and evaluation of the application. The fourth part contains demonstration of abuse of mobile phone via USB debugging mode. In this example, the reader can learn about the risks of enabled debugging mode. The last fifth section contains description and results of a survey aimed at Android smartphone users.
|
|
|
Security and management of mobile devices in the enterprise IT
Rusiňák, Peter ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
The diploma thesis deals with the management and security of mobile devices in the enterprise IT. The aim of the work is to familiarize the reader with the issue of enterprise mobility. As enterprise mobility covers a vast area and an important aspect of greatly efficient and secure use of any company's mobile devices is their mobile strategy, the work focuses on the process of creating a mobile security strategy and providing guidelines for its successful implementation. The integration of smart phones into a corporate infrastructure is a complex act. It is necessary to take into account the many safety demands and requirements for interoperability. The issue of mobile enterprise device management and security is very broad. Another part of the work describes various mobile platforms in terms of their suitability for use in the enterprise IT. Operating systems are analyzed in detail from several different points of view. The work provides insight into the market of operating systems and explains the basic security threats to which these systems are exposed and recommends ways of protection against unwanted effects. The final part of the thesis deals with design solutions management and security of mobile devices in the company. On the basis of the requirements set suggests a solution that encompasses deployment of Mobile Device Management device management and security proposes rules for the extension of security policy on mobile device management.
|
|
|
Smartphone security
Rahm, Vladimír ; Luc, Ladislav (advisor) ; Doucek, Petr (referee)
This bachelor's thesis is focused on smartphone security risks and their solutions. The work is divided into three parts. The first part deals with the theoretical background in the form of a summary version of the most popular mobile operating systems. The second part focuses on three aspects, which are linked to the security of smartphones.In this section you can find an analysis of security risks for smartphones followed by the selection of most widely used mobile operating system in which it is exploring its security against malicious applications. In conclusion to this part a security analysis of a specific smartphone application is formed. The third part of this thesis is devoted to preventing security risks in the form of antivirus applications for smartphones. Within this section is created an overview of security products and analysis of whether these products can deal with security risks. The third part also analyzes user awareness of smartphone security risks and that is obtained by evaluation of survey among users.
|
|
|
ERP and mobile technology in practice
Izič, Admir ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The present thesis deals with the use of mobile technologies in the follow-up to ERP systems. Goal is to analyze the integration of mobile technologies into the corporate environment. The thesis at first analyses the existing state, reasons for and benefits of use of mobile technologies in the corporate sphere with the use of the research methodology of semi-structured interviews. This part is concluded with the author's evaluation of investigated cases and with identification of other related types of solution in practice. The final part of the thesis is dealt with the case study in a Czech company. This part of the thesis starts with an analysis of the current state of information and communication technologies in the company on the basis of consultations and visits to employee workplaces; subsequently it specifies opportunities for improvement of support of selected corporate processes for which possible solutions are proposed in the final part of the thesis. The thesis brings some still unpublished information with regard to the use of mobile technologies in the business environment.
|
|
|
Marketing communication on the smartphones platform
Ratislav, Jakub ; Pešek, Ondřej (advisor) ; Rejlek, Vladimír (referee)
The thesis provides an overview over contemporary means of marketing communication on smartphones. It describes changes in consumer behavior connected to this technology and analyses the ways the current communication channels adapt to these behavioral changes. It analyses the transformation of traditional media into their new shapes, as well as entirely unique possibilities the technology of smartphones is opening for the marketing communication. The thesis evaluates measurability and forms of communication channels and in the practical part is entirely dedicated to their use in practice via a pre-selected case study in order to create a smartphone communication strategy.
|
|
|
Analysis of mobile platforms
Rusnák, Petr ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
In this thesis I focus on the prevailing mobile platforms, which are nowadays used in smartphones. There is their history until today and their advantages and disadvantages. Also there are market shares of each platforms in 2010. In the practical part I concentrate on Android applications, which are used in sport. Applications are compared and evaluated under set criteria. In the final section are presents case studies for different groups of people.
|
|
| |
guest ::
