Original title:
Online and Smartphone Consumer Behaviour of Spanish Millennials
Translated title:
Online and Smartphone Consumer Behaviour of Spanish Millennials
Authors:
Perez Montesa, Luis ; Král, Petr (advisor) ; Zlatić, Marija (referee) Document type: Master’s theses
Year:
2015
Language:
eng Publisher:
Vysoká škola ekonomická v Praze Abstract:
[eng][cze] Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.
Keywords:
consumer behaviour; online; smartphones; consumer; Online; smartphones
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/49591