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Uplatnění regionálních, sezónních a ekologických potravin ve školních stravovacích zařízeních Jihočeského kraje
NEUMAYEROVÁ, Eliška
Information on the use of regional, seasonal and organic foods and opinions on the possible improvement of the current status were investigated in the school catering facilities of the South Bohemian Region. 35 completely filled questionnaires were obtained and evaluated from addressed respondents (heads of catering facilities, directors) of nursery and primary schools. Based on their assessment, it was found that most catering establishments have permanent food suppliers, usually 2 - 3. Kitchen managers prefer suppliers with a larger assortment (wholesalers, supermarkets). 85% of canteens said that regular suppliers give them discounts. From the region's farmers, 35-45% of the canteens take main foods, meat, milk and dairy products, less fruit and vegetables. The most frequently purchased regional food is potatoes, while fish and legumes are mainly imported. Approximately 80% of canteens do not include organic food in the menus. The main reason is their difficult availability and higher price. This is confirmed by the finding that the more the supplier is a local farmer, the fewer canteens use organic products and buy conventional foods. A frequent reason for not using regional food and organic food in the canteens is low awareness of their quality, fear of high prices and limited range. It is therefore necessary for farmers to improve the range of supply, distribution and marketing. Regular workshops for managers and demonstration courses for canteen employees on how to effectively use these foods in menus can improve the situation. Promoting these foods is also important in order to raise awareness among parents and children.
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Marketing of organic food in South Bohemia
NĚMEČKOVÁ, Lenka
In the Bachelor Thesis on Marketing of Organic Food in South Bohemia, analyzes the current state of organic food in above-mentioned region from the perspective of marketing. The main purpose is to find out the customers relation to organic food and the main aspects which are decisive in shopping. The basic marketing concepts as a who is the customer, types of customer's behavior in the market, marketing and marketing mix, are defined in the first theoretical part. Furthermore, the explanation of the term "organic food", such as the legislative requirements for organic certification, the types of organic food labeling, quality control, the certification company and the situation on the organic food market, too. In the practical part the author evaluates the acquired data and information from the questionnaire survey. Data analysis is critical and determines the ultimate solution. In conclusion, the author introduces the measures and recommendations based on the information of obtained analysis.
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Preference zákazníků při volbě vybraných produktů a environmetální aspekty jejich transportu
BEČKOVÁ, Veronika
The subject of the thesis is "Customer preferences in the selection of selected products and environmental aspects of transport". The theoretical part describes organic agriculture and its development, the current situation in the Czech Republic and the EU, meaning and processing of organic products, regional food, legislation, certification and environmental aspects of agriculture. The following section is devoted to the questionnaire survey on the topic,, Analysis of customer preferences in selecting food.'' Another part is devoted to environmental aspects related to the transport of food. Within Results and discussion sections are evaluated processed data and the main findings of work.
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Ekologické zemědělství na Tišnovsku a okolí
Antlová, Michaela
The thesis deals with the assessment of the status of organic farming in the region's of Tišnov and Vysočina district. It assesses the extent of production and the focus of organic farms in selected areas and analyzes the current situation of organic food and the possibility of their sales in the region. In the final part local people are surveyed, using a questionnaire, which focuses on consumers knowledge about organic farming and an evaluation of its significance. The results show that more than half of the respondents believe that organic foods are organically grown without the use of chemicals or pesticides and are healthier than conventional foods. It also proves organic food is only bought occasionally, several times a month with a willingness to spend a maximum of 300 CZK. A negligible (3,3 %) made purchases using "organic boxes" from a farmer, others have never heard about this service, or did not use it. The most common places to buy organic food are hypermarkets, supermarkets and health food stores.
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The effect of the clame "superfoods" in consumer behaviour
Neťuková, Markéta ; Vondra, Zdeněk (advisor) ; Pešek, Ondřej (referee)
The master thesis is concerned with the effect of the clame superfood and its impact in consumer behaviour. The aim of this thesis is to find out how consumers perceive the phenomenon of superfoods and how this claim effect their consumer behaviour. The theoretical part of the thesis defines and explains the terminology related to the key term superfoods such as functional foods, superfruits and organic foods. Subsequently the thesis edentifies the rules of a food labeling with the emphasis on health and nutrition-related claims. The thesis then examines the recent development of the superfoods market with its trends either from the local and the global point of view. The theoretical part is ended by the analysis of the methodology The Six Elements of Superfruits Success, which defines the six elements leading to a successful business strategy in a field of superfoods industry. The empirical part of the thesis shows the survey results of the effect of the clame superfoods and organic foods on products and its impact in consumer behaviour in the Czech Republic. The thesis then deals with the case study Jeřáb (a product containing a superfood). The thesis draws up a draft proposal for a new communication strategy of Jeřáb with the emphasis on the fact that Jeřáb is a product containing a superfood.
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Organic food on the Czech market
Zajícová, Petra ; Cimler, Petr (advisor) ; Fuchs, Jan (referee)
This bachelor thesis is focused on the theme of organic food. The aim of the thesis is to analyze attitudes and consumers buying behavior towards organic food with regard to intergenerational differences. This aim is achieved through a questionnaire survey. In the first chapter, organic food and organic farming are defined and further specified. The second chapter deals with the offer of an organic food at the selling points and determines the demand for organic food. The third chapter evaluates the results of the questionnaire survey.
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Supply of organic food in the region of statutory city České Budějovice
CVACHOVÁ, Denisa
This diploma thesis is focused on utilisation of organic foods analysis in eating facilities in the region of statutory city České Budějovice. The surveys in eating facilities are replenished by consumers´ survey which considers customers´ opinions about organic foods utilisation in gastronomy. The partial aim of this thesis is to compare the situation in the Czech Republic with chosen countries in European Union. In the introductory part, there are described basic terms with the help of primary literature which are related to ecological production and eating facilities. The practical chapter is consisted of introduction of concrete eating facilities with organic foods offer and the results of survey between eating facilities with and without organic foods offer and the outcomes from consumers´ survey. In the conclusion, there is appraised the present state and probable future development of organic foods utilisation in gastronomy in the region of city České Budějovice.
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Statistical analysis of bio products preferences
Houšková, Alice ; Hlavsa, Tomáš (advisor) ; Michal, Michal (referee)
The thesis is focused on the evaluation of preferences
in organic foods consumption in the Czech Republic.
The theoretical part summarizes the insights from
the literature concerning the issue. The thesis monitors in detail the production and consumption of organic foods and it maps the market environment. In the practical part were expressed hypotheses which using the questionnaire were confirmed or refuted. They have been also identified preferences of consumer groups of organic foods, which were then analyzed and evaluated. There were performed determinations of prices of selected organic foods in individual retail chains and their subsequent comparison with normal foods.The results of this research may be helpful for new entrants in terms of the market operators to assist them in deciding on which market segment or product to concentrate.
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Finalization of organic production on the farm
VAVŘINA, Martin
This thesis deals with the questions of farmers' getting their ecological production on the market, the drawbacks of gaining access on the market, what prevents farms from entering the market, and analysis of development of agriculture on ecological farms in the last ten years. In order to obtain questions to these answers it was necessary to conduct a questionnare survey. In order to compare these results, a method of a questionnaire survey from 2004 was selected focusing on the competitiveness of ecological farms. According to the questionnaire survey, the research was compiled and results of the research were compared with the results of the questionnaire survey compiled ten years ago. The research involved areas of north-western part of the Czech Republic and 45 respondents out of 95 farms participated in this research.
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The world organic market and the position of the Czech Republic in this market
Novotný, Ondřej ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The paper analyses the state of the world's bio product market and the Czech Republic's position in the market. It discusses basic bio product market information and its historic roots. The paper examines in detail the production and consumption of bio products, especially bio-eatables in the carefully selected array of sample countries. The section focusing on the Czech Republic demonstrates the structural and consumer development of bio products. Additionally, the Czech market is then compared with the world market and the factors that affect the production and consumption are highlighted. The examination of the raw data from both the world and the Czech market supports the first hypothesis that there is an increasing growth pattern in the bio product market worldwide. Second hypothesis focusing on the demand for bio products in the Czech market was not affirmed after careful scrutiny of the Czech bio product market. With regards to the elevated bio product prices and consumer's distrust in their quality, the bio product demand in the recent years had suffered from a decreasing trend.
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