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The phenomenon of "business parties" in the European and Czech context
Hudcová, Nikola ; Němec, Jan (advisor) ; Vymětal, Petr (referee)
The main aim of the diploma thesis is to introduce a new phenomenon the business-firm party, an organizational type of political party. The first chapter deals with the concept of political party and the development of organizational types. The second chapter describes the characteristics of a business-firm party and deals with business-firm parties in Europe: Forza Italia, Union of the Democratic Centre, Positive Slovenia and Your Movement. The last chapter focuses on business-firm parties in the Czech Republic: Public Affairs and ANO 2011. Both parties are analysed in the individual areas that are characteristic for this type of party. Based on the comparison of these two parties, I identify the factors that are key to the success of the business-firm party in the Czech Republic.
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Evolution of political communication of movement ANO 2011 since its creation until the parliamentary elections 2013
Bartoňková, Ivana ; Mlejnek, Josef (advisor) ; Švec, Kamil (referee)
BARTOŇKOVÁ, Ivana Abstract This thesis is mapping the evolution of communication of the ANO 2011 movement in period from its formation until parliamentary elections in year 2013. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, there is summarization of the creation and evolution of political communication as an individual discipline. Practical part focuses on communication of the movement at the time of creation, time of Senate elections 2012, and compares it with communication of movement in parliamentary elections 2013. The observed units were election programs, media appearances, as well as overall processes of campaigns. The main goal of this thesis is to show the evolution of the political communication at the Czech political scene on the example of the new political movement ANO 2011, on which we can observe its fast evolution and dynamics of the discipline, as well as wide variety of techniques used in political marketing.
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Political Marketing of the Political Party ANO 2011 in the Regional and Senate elections 2016: A Case Study of Pardubice Region
Luzar, Lukáš ; Švec, Kamil (advisor) ; Shavit, Anna (referee)
yužití politického marketingu na regionální a senátní o využití vybraných nástrojů politického jejich podobě a způsobu fungování během regionálních a senátních voleb v roce 2016. důrazem na odlišnosti. Podoba politického marketingu a způsob jeho fungování se do značné tohoto důvodu obsahuje práce srovnání volebních systémů do krajských zastupitelstev a Senátu Parlamentu České republiky. Stěžejní část práce představuje praktická část, která srovnává podobu, průběh a způsob fungování vybraných aspektů politického marketingu v rámci volebních kampaní během krajských a senátních voleb. Práce se zaměřuje zejména na specifika odlišných volebních kampaní, které jsou realizovány ostoru a čase, avšak při příležitosti odlišných druhů
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Evolution of political communication of movement ANO 2011 since its creation until the parliamentary elections 2013
Bartoňková, Ivana ; Mlejnek, Josef (advisor) ; Šárovec, Daniel (referee)
BARTOŇKOVÁ, Ivana ABSTRACT This thesis is mapping the evolution of communication of the ANO 2011 movement in period from its formation until parliamentary elections in year 2013. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, there is summarization of the creation and evolution of political communication as an individual discipline. Practical part focuses on communication of the movement at the time of creation, time of Senate elections 2012, and compares it with communication of movement in parliamentary elections 2013. The observed units were election programs, media appearances, as well as overall processes of campaigns. The main goal of this thesis is to show the evolution of the political communication at the Czech political scene on the example of the new political movement ANO 2011, on which we can observe its fast evolution and dynamics of the discipline, as well as wide variety of techniques used in political marketing.
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Media image of migration in the Czech media
Wiesnet, Renata ; Šánová, Lucie (advisor) ; Romancov, Michael (referee)
This thesis aims to prove or disprove the hypothesis that the media (Mlada fronta DNES and Lidové noviny), owned by a group of MAFRA, creates the media image of a migratory crisis consistent with the preview of the owner Andrej Babis. This thesis examines articles in the newspapers using quantitative content analysis on this topic appearing between March- December 2015. The theoretical section consists of two chapters; first dealing with the media image and the design of the media mechanism and second, introducing the terminology of migration and migration policy. The Thesis also includes the contextual information, capturing and describing the European migration crisis on the basis of these findings and constructed in the design research. The analytical part incorporates knowledge of quantitative analysis and research positions A. Babis. The conclusion answers the research questions that are for the purpose of writing this paper. This work is based on the relevance of the topic and the possible transformation of attitudes of political parties in the coming elections. Keywords: Media representation, migration crisis, refugees, MAFRA, Babiš, migration, media content analysis, ANO 2011, elections, news values
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ANO 2011: a business firm party?
Zavřel, Filip ; Brunclík, Miloš (advisor) ; Perottino, Michel (referee)
This thesis called "ANO 2011: a business-firm party?" deals with the analysis of a Czech political movement ANO 2011 in order to determine wheter and/or to what extent political movement ANO 2011 corresponds with business-firm party model, as described by Jonathan Hopkin and Caterina Paolucci in 1999. It is based on the context of a change of party organization and on logic of developmental typology of political parties. The aim is to determine whether the political movement ANO 2011 corresponds to the characteristics of the business-firm party model. The hypothesis here is that in the beginning of the movement it matched the model, while since than there is moving away to the direction of the form of traditional political parties. In another part there is a contribution described to the revision of business-firm party model that offers a modified perspective on the subject. With this perspective the characteristics of the business-firm party model are rather understood as a marketing strategy or a party subtype than as a separate and generally applicable type of political parties.
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Brand concept in Politics - Andrej Babis Case Study
Mádlová, Andrea ; Shavit, Anna (advisor) ; Perottino, Michel (referee)
This thesis examines the branding concept in politics and its main aim is to analyze the brand of Andrej Babis, who is nowadays the leader of political party ANO 2011. The author analyzes his brand personality in a first place. For this purpose OCEAN model created by Gerard Saucier is applied. After that the connection between brand ANO and Babis's brand is examined. The research is based on answers of 454 respondents, who were part of the survey. The results are analyzed from two points of view. One group of voters are those who gave their vote to ANO 2011 and the other group is presented by voters of others political parties.
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The new political movements in municipal elections to Prague City Assembly in 2014
Kušková, Klára ; Vymětal, Petr (advisor) ; Husák, Jan (referee)
This bachelor thesis deals with new political movements, which ran for Prague City Assembly in the municipal elections in 2014. The aim of this work is to find out whether citizens would prefer the new political movements or stayed with the traditional parties. The goal of work is accomplished on the basis of an analysis of pre-election campaigns and closer examination of electoral programs. The thesis also focuses on the factors that influenced the election results, especially in the movement ANO 2011 and Pro Prahu. Part of the work also deals with the theoretical part, which are mainly defined political movements, political marketing, capital city of Prague and its institutions.
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Mediocracy - The political communication in times of mass media
Tichá, Veronika ; Müller, Karel (advisor) ; Dvořáková, Vladimíra (referee)
This master thesis aims to analyze the facts concerning the political communication of Silvio Berlusconi and Andrej Babis and their political and business careers. The works tries to define the basic concepts of political communication and subsequently analyze them in the comparison with those politicians. Among the other things, the effect of the media which could enabled their entrance to the politics and influence the meanings of the public opinion as well as their political history and used communication techniques has been taken into consideration.
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Czech Retirement reform in politican programm
Vyšata, David ; Izák, Vratislav (advisor) ; Klazar, Stanislav (referee)
The pension systems in many countries since the 1990s have been facing a difficult situation due to population aging. Many countries had undergone necessary reforms, but in the Czech Republic this issue has been subject only to minor changes and neverending discussion. This Bachelor thesis analyses the differences between individual pension systems, their evolution in the Czech Republic and proposals of change by political parties. The main goal of this thesis is to compare the possible solutions and to review the second pillar of the pension system.
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